Julian Hernandez
Encinitas,CA
Summary
An outgoing and detail-oriented relationship builder and accomplished marketing manager, excels in managing teams, cultivating relationships with top influencers, and nurturing connections with ambassadors of the brand. Expertise lies in building and maintaining valuable partnerships with key stakeholders and prospective collaborators.
Leadership extends seamlessly into ensuring the flawless execution of brand events and promotional marketing activities across various channels, including social media initiatives, brand partnerships, retail endeavors, team and community events, and collaborations, among others.
With a track record of driving substantial growth and enhancing profitability, a successful marketing leader known for achieving results. Brings to the table an articulate and highly driven leadership style, marked by an engaging personality and unwavering energy. A dedicated team builder, motivated to maximize personnel performance and consistently surpass business objectives.
Overview
8
8
years of professional experience
Work History
Marketing Manager
THE JAMES BRAND
10.2022 - Current
- Built strong brand affinity and brand association with those influential to youth culture including professional athletes.
- Planned and executed events including managing event logistics and ensuring exceptional attendee experience.
- Assisted in management of promotional, event, and team budgets and coordinated calendaring of these events with creative and marketing teams.
- Accomplished specific product development initiatives and launches by connecting athletes with product design and development team, and coordinating testing, briefing, and feedback process.
- Worked with professional athletes, creators and influencers to create & share aspirational content that reflects the lifestyle brand positioning.
- Worked closely with social media team to support promotional campaigns and ensure they align with brand's overall messaging and marketing strategy, increasing engagement by 2% and overall social media followers by 10%
Team and Ambassador Brand Manager
THE JAMES BRAND
01.2022 - 10.2022
- Cultivated relationships with professional athletes, ambassadors and industry influencers to create positive brand experiences and assist in product development and social media strategy
- Consulted with product development teams to enhance products based on Athlete feedback.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Boosted brand awareness with target customer demographics with strategic product seeding and social campaigns.
- Managed administrative logistics of event planning, event booking, and event promotions.
Customer Service and Sales Specialist
THE JAMES BRAND
10.2019 - 01.2022
- Built and cultivated quality relationships with top 10 accounts by addressing needs and providing superior customer service, leading to an average 8% increase in volume per account.
- Drove successful sales and product launches by coordinating with and providing key accounts and brand ambassadors with marketing assets.
- Planned, coordinated and delivered company projects that improved customer service.
- Oversaw integration and implementation of cloud-based call center software to decrease customer wait times and increase availability drastically improving customer experience.
- Worked directly with Director of Operations to manage global inventory providing weekly reports and quarterly reports.
Global Production Coordinator
NIXON
04.2018 - 10.2019
- Created and maintained vendor scorecard which lead to a 99.5% on-time delivery rate in 2018.
- Collaborated closely with sales and marketing team to ensure on-time delivery of product to market base on targeted launch plans.
- Drove initiatives across cross-functional teams to improve vendor customer experience while meeting tight deadlines.
- Develop and maintain positive relationships with multiple overseas vendors.
Operations Coordinator
NIXON
06.2017 - 04.2018
- Developed and communicated ideas related to core responsibilities, in order to drive process improvement, and took proactive steps to implement them.
- Worked with product and marketing managers to ensure correct product is launched per season.
- Built and maintained relationships with internal contacts and vendor contacts in order to effectively track and report production status of orders placed.
- Completed special projects to meet and exceed the goals of both the Marketing department, Sales department and the overall organization.
Distribution Center Vendor Compliance Specialist
NIXON
01.2016 - 05.2017
- Instructed distribution center employees on how to process all vendor compliance orders.
- Coordinated all vendor compliance related projects.
- Allocated orders to warehouse floor based on priority and customer ship windows.
- Collaborated with Nixon vendor compliance team when onboarding new customers to confirm if specific shipping requirements can be met.
Materials Handling And Safety Coordinator
NIXON
09.2015 - 12.2016
- Handled all non-inventory supplies/product that is stored at the DC.
- Organized and conducted weekly safety meetings.
- Continuously identified/acted-on areas of improvement as well as communicate with co-workers and created a safer workplace.
Education
Bachelors Degree - Business Marketing
California Lutheran University
Thousand Oaks, CA06.2011
Skills
- Cross-Functional Team Leadership
- Athlete and Influencer relationship development
- Marketing Campaign Management
- Social Media Marketing
- Brand Awareness
- Project management (Base Camp)
- Budget Administration
- Excellent written and verbal communication skills
- Superior organizational skills
- Proficient in Microsoft Office applications
- Public speaking to both large and small audiences
- Proficient in Spanish
Affiliations
- Duke Johnson Director of Product - NIXON, Johnson.duke@gmail.com, 1 (760) 505-1197
- Luke Wilson VP of Merchandising, Product Planning - NIXON, Luke.wilson@nixon.com, 1 (206) 849-9750
- Jodi Mcormick Director of Operations - JAMES, Jodi@thejamesbrand.com, 1(760) 310-4233
Timeline
Marketing Manager
THE JAMES BRAND
10.2022 - Current
Team and Ambassador Brand Manager
THE JAMES BRAND
01.2022 - 10.2022
Customer Service and Sales Specialist
THE JAMES BRAND
10.2019 - 01.2022
Global Production Coordinator
NIXON
04.2018 - 10.2019
Operations Coordinator
NIXON
06.2017 - 04.2018
Distribution Center Vendor Compliance Specialist
NIXON
01.2016 - 05.2017
Materials Handling And Safety Coordinator
NIXON
09.2015 - 12.2016
Bachelors Degree - Business Marketing
California Lutheran University
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