Hi, I’m
Julian Johnson
Digital Problem Solver
Orlando,FL
Summary
Mission driven marketing strategist with 8 plus years of experience using data storytelling and culture to build brands while advancing economic justice. Equally fluent in boardrooms and on the front lines from managing multimillion dollar corporate advertising campaigns to defending historic Black land and launching self sustaining marketplaces. Proven ability to mobilize communities grow revenue and turn liberation work into scalable business strategy.
Overview
10
years of professional experience
Work History
1887 First / 1887 Night Farmers Market
Founder & Marketing Director
10.2022 - Current
Job overview
- Launched a liberation platform advancing political education, economic development & food sovereignty in America’s oldest self-governing Black township.
- Led cross-departmental strategic planning to set business objectives and maintain organizational alignment.
- Oversaw all financial planning, budgeting, forecasting, and cash-flow management to ensure long-term sustainability.
- Designed and executed holistic marketing strategy using organic culturally-authentic tactics, reaching 500K+ across digital channels with limited funding.
- Scaled Farmers Market from 36 to 70+ Black-owned small businesses and from 4 to 15+ Black farmers/gardeners within 12 months.
- Managed end-to-end logistics including sponsorship outreach, vendor onboarding, programming & digital promotions with a two-person team.
- Led successful campaign to block the sale of the historic Robert Hungerford School property, protecting 100+ acres for Black education.
- Secured regional media coverage and press features, drawing national visitors and exposure.
- Developed partnerships with local businesses, nonprofits, and corporate stakeholders to expand capacity and impact.
- Worked with Go High Level CRM, Stream Yard, and other tech tools to automate operations, host online events, and grow political education audience.
- Facilitated virtual community engagement via Zoom & Google Meet, achieving broad participation.
- Championed continuous improvement initiatives, streamlining internal systems for improved productivity and efficiency.
C-4 Analytics
Digital Account Manager
01.2022 - 10.2022
Job overview
- Managed multi-million-dollar automotive marketing portfolios for national dealership clients.
- Developed full-funnel creative campaigns and optimized ad spend using data insights from Google Analytics 4 and Bing Ads.
- Increased website traffic by 55% for two new dealership clients within three months, resulting in expanded budgets and additional services.
- Led weekly client strategy calls to align KPIs, creative direction, and technical deliverables.
- Built storytelling reports from raw data to guide client decision-making and highlight ROI.
- Designed and executed digital, web, and social strategies tailored to dealership sales goals.
- Coordinated cross-functionally with internal SEO, SEM, social, and development teams to execute campaigns.
- Proficient in project management platforms including Monday.com and JIRA.
Linchpin Sales Interactive
Digital Account Coordinator
01.2020 - 12.2021
Job overview
- Coordinated digital advertising campaigns for national brands, ensuring on-time delivery and optimized performance.
- Managed ad trafficking, campaign setup, and reporting across multiple platforms.
- Collaborated with creative and technical teams to troubleshoot campaign issues and improve client outcomes.
- Maintained strong client communication to ensure satisfaction and repeat business.
Independent Case Study
Marketing Strategist
08.2019 - 02.2020
Job overview
- Created a free marketing campaign for a family-owned gym to build a portfolio case study.
- Increased gym rental bookings by 45% through social media ads, SEO improvements, and content creation.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Organized successful grand opening event remotely, showcasing services and gym rental spaces effectively while building relationships with potential clients and partners.
HBCannU
Co-Founder & Marketing Director
09.2015 - 05.2019
Job overview
- Partnered with NBA veteran Al Harrington’s Viola brand to launch the first Black cannabis scholarship at Florida A&M University.
- Directed all digital marketing, social media strategy, and brand positioning for the educational cannabis platform.
- Secured lucrative partnerships by establishing strong relationships with key industry players in the HBCU's and Cannabis industry.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement at events such as the Florida Classic & Bethune Cookman Homecoming.
Education
Bethune-Cookman University
B.A. from Liberal Studies, Minor in Business Administration
01.2016
Snow College
A.S. Degree
01.2014
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Ethics and integrity
- Strategic planning
- Team engagement
- Strategic vision
- Market Knowledge
- Process improvements
- Community outreach
- Innovative and visionary
Accomplishments
- 500,000+ campaign reach for grassroots movement using $250/month ad budget.
- 70+ vendors monthly and 15+ farmers/gardeners showcased at the Night Farmers Market.
- National media coverage for Eatonville land preservation campaign.
- Cross-industry experience: corporate advertising, cannabis innovation, and community economic development.
Timeline
Founder & Marketing Director
1887 First / 1887 Night Farmers Market
10.2022 - Current
Digital Account Manager
C-4 Analytics
01.2022 - 10.2022
Digital Account Coordinator
Linchpin Sales Interactive
01.2020 - 12.2021
Marketing Strategist
Independent Case Study
08.2019 - 02.2020
Co-Founder & Marketing Director
HBCannU
09.2015 - 05.2019
Snow College
A.S. Degree
Bethune-Cookman University
B.A. from Liberal Studies, Minor in Business Administration
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