Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Julian J. Ruedas

Peoria,AZ

Summary

Experienced and accomplished Executive Leader across multiple industries to include Insurance, Financial Services, & Healthcare. Significant breadth & depth of expertise across many disciplines to include Product Management (Digital, Contact Center, & AI Tech), Strategy Development & Execution, Agile Transformation, Portfolio/Program Management, Process Improvement (Lean Six Sigma) and Contact Center Operations. Deeply passionate about serving those he is entrusted to lead.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Associate Vice President, Product Management, Conversational Experience Platform

HUMANA
07.2023 - Current
  • Lead a Product Management team responsible for Humana’s Enterprise Conversational Experience Platform to include Voice (Telephony / IVR), Conversational (A.I. Chatbot / Async Chat / Social), and Data & Insights (Post Call Analytics / Transcription / VoC).
  • Enable 100+ contact centers and 35k+ agents globally across a majority of Humana’s businesses (sales, service, pharmacy, clinical, etc.) and augment all mobile & web channels
  • Portfolio Budget of ~$30M+ annually (discretionary, excluding software/operating expense)


Key Accomplishments:

  • Successfully completed Humana's Avaya to Genesys CX Cloud (CCaaS) migration, a multi-year initiative that migrated 100+ contact centers and 35k+ agents globally, consolidating duplicative voice technologies and unlocking $15M+ in technology savings annually.
  • Released the first Digital Virtual Assistant (Chatbot) for Humana Pharmacy via their mobile app, establishing a new conversational self-service channel for CWP members. In addition, subsequently scaled the Virtual Assistant across the entire website increasing traffic 400%+ and more than doubling self-service interactions/containment.
  • Released Humana's first asynchronous chat experience, enabling members to continue conversations with Humana 24/7 via the MyHumana mobile app, increasing member satisfaction and chat handle time efficiency by 20%.
  • Delivered a successful Predictive Routing test & learn trial led to a scaled production rollout resulting in a 50sec AHT reduction across all queues and $3M+ in annual operational savings for Humana’s Pharmacy Business

Director, Product Management, Sales Enablement Technology

USAA
06.2022 - 06.2023
  • Led a product management team responsible for developing & executing Humana’s Sales Enrollment technology product strategy for all agent distribution channels (contact center & field) supported by 30k+ agents (Internal & 3P).
  • Portfolio Budget of ~$12M+ annually (discretionary, excluding software/operating expense)
  • Primary Technologies include Microsoft Dynamics & PowerApps


Key Accomplishments:

  • Developed a multi-year technology strategy (agent facing) to include finalizing the technology decision to buy over build
  • Led an A.I. Agent Assist test & learn leading to vital insights leveraged as inputs into the A.I. Strategy for sales

Director, Product/Program Management, Omni-Channel Sales & Service

USAA
09.2019 - 06.2022
  • Led a product management team responsible for developing & executing the Customer Service Representative (CSR) technology product strategy for the Bank Omni-Channel Sales & Service Contact Center of 6k+ agents (Internal & 3P).
  • Accountable for leading a $50M+ multi-year technology transformation initiative to re-platform the Contact Center CRM/Desktop via industry leading case management capabilities and UI/UX for the telephony/chat channels, projected to save $20M+ annually
  • Led the migration to a new Conversational IVR platform in partnership with the Enterprise Voice Team.
  • Primary Technologies include Pega Customer Service, Nuance


Key Accomplishments:

  • Developed a multi-year technology transformation strategy to include business target state, implementation approach/plan, and product roadmap, with alignment and buy-in from key senior executive stakeholders across the Enterprise.
  • Secured a favorable long-term contract with an industry leading case management and contact center UI/UX software vendor, strongly enabling achievement of business outcomes and projected ROI of $20M+ annually.

Director, Business Process Consultant, Sales & Service Strategy

USAA
01.2018 - 09.2019
  • Lead teams responsible for designing, developing, and delivering transformative programs that improve Operational Leader & CSR effectiveness, enabling exceptional consumer experiences and Contact Center performance.
  • Partner directly with and influence Enterprise Executive stakeholders to identify & prioritize key Contact Center capability gaps across people/process/technology/information and align on strategic solutions to address these gaps.


Key Accomplishments:

  • Led the design, development, and delivery of a new sales & service framework for USAA’s Banking & Insurance contact centers of 14,000+ agents, resulting in mitigated sales practice risk and increased sales performance.

Lead Program/Project Manager

USAA
11.2015 - 01.2018
  • Provide holistic business strategy and planning support through program and project management
  • Lead the execution of various programs/projects by partnering with Leaders and Executives across the Enterprise to integrate all related strategies and tactics to increase collaboration and reduce overlap/duplication.


Key Accomplishments:

  • Led the development of a multi-year strategy and execution roadmap for the Banking & Insurance Contact Center of 14,000+ agents.
  • Identified a process improvement opportunity and executed a LEAN project for the Email Center or Excellence (COE) that yielded $407K in certified benefits.
  • Spearheaded development of USAA’s first analytical First Contact Resolution (FCR) key performance indicator (KPI) prototype

Senior Enterprise Sales Advisor

Insurance Sales & Service
06.2015 - 11.2015

Manager, Instructor, Member Relationship Specialist (CSR)

Insurance Sales & Service
10.2006 - 06.2015

Education

MBA - Marketing

Grand Canyon University
Phoenix, AZ

Bachelor of Science - Marketing

University of Phoenix
Phoenix, AZ

Skills

  • 20 years Financial Services, Insurance, & Healthcare experience
  • Extensive Product & Program management experience
  • Demonstrated leader of large subordinate & matrix teams
  • Effective and influential communicator at all levels of leadership
  • Deep strategy development & execution expertise
  • Tenured agile planning & execution practitioner
  • Data-driven decision maker

Certification

  • Certified Digital Product Manager (CDPM) Association of International Product Marketing & Management (AIPMM)
  • Certified SAFe Product Manager/Product Owner (PMPO) Sealed Agile Framework (SAFe)
  • Certified Scrum Product Owner (CSPO) Scrum Alliance
  • Certified Lean Six Sigma Green Belt USAA Process Excellence
  • Certified SAFe Agilist (SA) Sealed Agile Framework (SAFe)
  • Certified Project Manager (CPM) Project Management Leadership Group (PMLG)

Timeline

Associate Vice President, Product Management, Conversational Experience Platform

HUMANA
07.2023 - Current

Director, Product Management, Sales Enablement Technology

USAA
06.2022 - 06.2023

Director, Product/Program Management, Omni-Channel Sales & Service

USAA
09.2019 - 06.2022

Director, Business Process Consultant, Sales & Service Strategy

USAA
01.2018 - 09.2019

Lead Program/Project Manager

USAA
11.2015 - 01.2018

Senior Enterprise Sales Advisor

Insurance Sales & Service
06.2015 - 11.2015

Manager, Instructor, Member Relationship Specialist (CSR)

Insurance Sales & Service
10.2006 - 06.2015

MBA - Marketing

Grand Canyon University

Bachelor of Science - Marketing

University of Phoenix