Julian Shawcross
Boca Raton,FL
Overview
19
19
years of professional experience
Work History
Marketing Director
Profusion Immobilier | Forbes Global Properties
01.2022 - 01.2025
- Define, plan, develop and maintain the company's corporate identity
- In charge of managing several departments such as: Google and Social Media managers - Video | Web Designers - IT front and backend
- Define marketing strategies and build multi-channel communication plans (digital media, public relations, and events)
- Develop and implement strategies for recruiting new agents and retaining current agents
- Maintain the company's website and all social media channels
- Sending out of newsletters and developing E-Mag for the agency
- Manage the production and updating of promotional documents and tools for projects and the company
- Ensure public relations around the world
- Participate in the development of the strategic business plan for brokers (pricing, positioning, innovations)
- Create and offer marketing tools and material for agents such as: brochures, billboards, flyers, newspaper ads, email blasts etc.
- Maintain relationship and work closely with various affiliates such as Leading RE, Who’s who in Luxury Real Estate, Mayfair International Realty, and Forbes Global Properties
- Proud to have obtained numerous awards and distinctions for the agency
- In charge of budget allocation plan and KPIs, performance analysis
- Manage the creation of local and international newspaper ads in various formats for the WSJ, FT, Country Life, NYTimes, Forbes and coordinate with journalists and PR firms
- Copywriting for TV scripts and Radio Ads
- Ensure a growing market share in current markets and develop new markets
Bilingual Web Copywriter
Lowe’s Canada
01.2020 - 01.2022
- Copywriting and validating attractive, informative and relevant content for different types of product in English and French
- Adapting the content to the customer’s experience
- Respecting copywriting material standards and guidelines
- Ensuring ongoing linguistic quality over time
- Choosing appropriate wording in order to ensure good SEO results
Communication Manager
Porsche Prestige (Groupe Gabriel)
01.2016 - 01.2020
- Copywriting for various types of documents
- In charge of a team of web designers and ensuring project delivery
- Web copywriting for SEO
- Copywriting of technical, advertising, printed and radio material
- Copywriting of original advertising material (e-mails, web banners, content, printed flyers) for automobile sales
- In charge of planning events for various dealerships
- Revision of web and printed projects in order to ensure content quality, relevance and accuracy (grammar, syntax, originality, interest, form)
- Updating of textual and graphic material on all the dealership’s 30+ websites
Sales & Marketing Manager
nawmal
01.2015 - 01.2016
- Creating e-mailing campaigns with Mailchimp
- Managing customer feedback and incidents
- Developing CRM, customer account and portfolio management
- Setting up and maintaining FAQ
- Producing Google Analytics reports and permanent monitoring of website operation
Community, Communication Manager
ipernity
01.2012 - 01.2014
- Translating and website revision as well as GCU and FAQ from French to English
- Managing tests (Q&A) of new developments and ensuring follow-up until resolution
- Taking part in e-mailing campaigns and press releases
- Prospecting (Turnover increased by +35%)
- Intervening and hosting forums and social media gatherings
- Planning and setting up marketing strategies and creating communication material
- Managing client feedback, incidents and relations with regulators and law enforcement
- Creating weekly / monthly Google Analytics reports and KPI reports and permanent monitoring of website and its users
- Developing a relationship with clients and technical teams
- Promoting partner relations
Head of Advertising
Batirama
01.2010 - 01.2011
- Taking part in e-mailing campaigns
- Setting up marketing strategy and creating partnerships
- Creating advertising and media kit campaigns
- Managing Google Adwords and SEO campaigns
- Running operational and technical challenges within the company
- Ensuring customer account and portfolio development
- Benchmarking, providing offers and advice to outside customers and sales teams
Deputy Project Manager
Skyrock.com
01.2006 - 01.2010
- Managing various English-language partnerships agreements for Skyrock.com
- Setting up Google Adwords campaigns and advertising banners, Facebook ads
- Taking part in e-mailing and press releases for campaigns to an English speaking-public
- In charge of UX for blog and profile portals
- Creating weekly / monthly Google Analytics reports and KPI reports and permanent monitoring of website and its users
- Translating and website revision as well as GCU and FAQ from French to English
- Managing the Team Blog and the Home Page editorial content on the English-language portal
- Intervening in and hosting forums and social media
- Planning and setting up marketing strategies and creating communication material
- Developing content and ensuring user loyalty
- Managing client feedback – judicial orders
- Managing the creation of visuals designed for Skyrock Group websites and promotional events
Education
BBA - Communications
Fashion Careers College
San Diego01-2005
Skills
- Perfectly bilingual English French
- Operational Expertise in Customer Support
- Ability to work alone or as a team member in a stressful environment
- Communication Abilities and Organization of Professional Challenges
- Understanding of business and deadline constraints
- Capacity to create Marketing material
- Strategic vision
- Good interpersonal skills, initiative, passionate and dynamic
- Sharp understanding of the media world (print and digital), and the cycle of an advertising campaign
- Team Leadership – KPI Reports – Project Management – Social Media
- Marketing – Benchmark – E-Business – Telecommunications Social Media – Operating Systems – Web Analytics – Mac OS – Web 20 – SEO – Basic HTML – Creativity – Problem Solving – MemoQ – Microsoft Office – Photoshop CC – Akio – IRC – Adwords – Adsense – Estat – SEM – SMO – Web Inspector – CRM- Mailchimp – Facebook Ads - Google Ads - Analytics - Meta Business - Canva - Illustrator
Hobbies and Interests
International travel, sports cars, video games, aviation, riding, fine dining, computer software, history, hiking, luxury real estate, politics
Training
- Google Digital Marketing & E-commerce certification
- In-house Project Manager professional training
- BBA Media and Communication
- SAT’s
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Elementary
Timeline
Marketing Director
Profusion Immobilier | Forbes Global Properties
01.2022 - 01.2025
Bilingual Web Copywriter
Lowe’s Canada
01.2020 - 01.2022
Communication Manager
Porsche Prestige (Groupe Gabriel)
01.2016 - 01.2020
Sales & Marketing Manager
nawmal
01.2015 - 01.2016
Community, Communication Manager
ipernity
01.2012 - 01.2014
Head of Advertising
Batirama
01.2010 - 01.2011
Deputy Project Manager
Skyrock.com
01.2006 - 01.2010
BBA - Communications
Fashion Careers College
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