Julian Verdin

Work History

LG Home Entertainment (MarketSource)

Miami , FL

2022.01 - 2023.11

Led a team of 19 Area Managers across 6 states to execute on sales, brand marketing, and product launch initiatives, conducted weekly team meetings to ensure alignment and understanding of program objectives
Developed and executed go-to-market and product launch strategies, bolstering market share and brand awareness across 7 Key Accounts and 200+ retail locations throughout the South Region
Traveled regularly throughout region providing guidance to direct reports, inspecting merchandising compliance, and building relationships with key account decision makers, ensuring the success of 20+ new product launches
Coordinated brand ambassador strategy for showcase exhibit at CES, the world's largest tech convention, impacting thousands of attendees. Collected and curated competitor activity, providing actionable intel for HQ.
Analyzed regional sales data to identify areas of improvement, drive incremental revenue growth, and achieve quarterly sales targets. Assigned region recognized as #1 for Overall Sales metric in 2022.

LG Mobile (MarketSource)

Milwaukee , WI

2018.04 - 2021.03

Led a team of 14 Market Managers across 5 states, providing direction for sales, brand marketing, and merchandising initiatives, while also serving as key point of contact for client assigned projects and directives
Managed strategic cross-functional relationships with retail channel partners to ensure the success of flagship product launches, and bolster market share and across 600+ locations throughout the Midwest Region
Utilized sales data and reporting to proactively identify market trends and scale successes, resulting in assigned region achieving #1 Rank nationally for total sales and sales per door metrics 6x throughout tenure
Directed field marketing personnel for CES convention, ensuring execution of brand marketing and merchandising strategy in preparation for C-Level executive visits in the Las Vegas metro area
Facilitated transition from field based to virtual based operations as needed in response to COVID-19 pandemic

AT&T Entertainment Group

Pleasant Prairie , WI

2016.11 - 2018.04

Promoted to leadership position following 6 consecutive months of finishing Top 10% in the market for sales
Analyzed market data to identify areas of improvement at the store and district level, producing in a +20% YoY increase for key sales metrics of assigned location following promotion to leadership position
Managed and provided guidance for a team of 14 sales associates, developing multiple future leaders

T-Mobile

Milwaukee , WI

2014.08 - 2016.03

Led market expansion initiatives for the Milwaukee market, facilitating the launch of 50+ retail doors, expanding the national footprint of the MetroPCS brand
Managed relationships with decision makers for 5 key accounts, and trained retail associates on sales behaviors to achieve sales targets, assigned territory averaged a monthly revenue attainment of 121% to goal during tenure
Coordinated planning and execution for over 25 local marketing events to boost grassroots community awareness and market share in the Milwaukee metro area

BlackBerry (Marketstar)

Milwaukee , WI

2013.07 - 2014.06

Oversaw territory encompassing 40+ wireless retail locations across Wisconsin, conducting regular field visits to build key relationships with store associates and leadership
Partnered with retail store leadership on go-to-market strategy for various product launches to increase brand awareness, market share, and customer loyalty
Facilitated training presentations and special marketing events driving product knowledge and brand advocacy for wireless carrier sales teams and consumers

Sprint (Wireless Evolution)

Indianapolis , IN

2011.06 - 2012.11

Executed market expansion and development initiatives in Indiana, Texas, Oklahoma, and Wisconsin markets, managing the launch of 17 new retail doors within one year
Ranked in the Top 5% out of 40 managers across the organization, generating over $500K in total sales revenue