Juliana Acosta González
Weston,FL
Summary
Dynamic International Negotiator with a master’s degree in marketing and over 15 years of experience across sales, marketing, logistics, procurement and operations. Proven track record in achieving key performance indicators (KPIs) through a methodical and persistent approach. Adept at following instructions, collaborating within teams, and leading projects to successful completion. Seeking to leverage skills and expertise to drive growth and innovation in a forward-thinking organization.
Overview
15
15
years of professional experience
Work History
International Executive
C.I INDUSTRIAS SUAREZ S.A.S
11.2022 - 12.2023
- International market expansion
- Management and maintenance of clients, representatives, and distributors
- Category management
- Achieving monthly budget targets
- Reporting to management, executives, and board
- Market research and identifying potential clients
- Commercial visits to clients, events, and trade fairs
- Initial approaches to markets such as Australia, Japan, and United Arab Emirates
- New representative in Ontario, Canada
- New representatives in USA: Texas, California, Tennessee
- Expanded market presence by identifying new business opportunities and forging strategic partnerships.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Managed purchasing, sales, marketing and customer account operations efficiently.
International Manager
VIVELL S.A.S
10.2020 - 11.2022
- Leading and coordinating commercial activities of team
- Expansion strategy in international markets
- Maintaining clients in assigned areas
- Opening new markets in assigned areas
- Achieving monthly budget targets
- Debt recovery
- Reporting to management and executives
- Market research and identifying potential clients
- Opening of new clients in new markets such as Martinique, Nicaragua, Argentina, Brazil, St Marten
- Coordinated product launches, ensuring timely delivery and market penetration in target regions.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Improved customer satisfaction levels by addressing service gaps and implementing corrective actions based on feedback from international clients.
- Negotiated contracts with international vendors, securing favorable terms for organization.
- Expanded international market presence by developing and implementing strategic business plans.
- Mentored team members, providing guidance on professional development opportunities and career growth pathways.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Negotiating new clients in Uruguay and Australia
- Re-establishing presence with new clients in inactive markets such as Panama, Bolivia, Costa Rica
- Opening client in Guatemala through different distribution channel than existing one
Procurement Director
TEXLAB S.A.S
09.2019 - 07.2020
- Ensuring timely and optimal supply of raw materials for smooth production flow
- Purchasing inputs and materials for sample development process
- Negotiating with textile and printing suppliers
- Purchasing base and printed fabrics
- Purchasing supplies such as threads, elastics, labels, buttons, zippers, and all necessary items for production
- Managing inventory of fabrics and supplies
- Integrating production inputs, ensuring clean entry of references into production
- Developing and managing suppliers for external processes such as rubberizing, pleating, eyeleting, biasing, fusing, embroidery, among others
- Improved cost efficiency by negotiating favorable contracts with suppliers based on market analysis and pricing trends.
- Optimized inventory levels by analyzing demand patterns, reducing stockouts, and minimizing carrying costs.
- Enhanced supplier relationships through regular communication, collaboration, and mutual goal-setting for long-term partnerships.
- Conducted regular supplier performance reviews to track progress against expectations, addressing any areas requiring corrective action or improvement initiatives.
- Created and maintained portfolio of qualified vendors to expand options.
- Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
Business Manager: Bids
C.I DISTRIHOGAR S.A.S
01.2018 - 08.2019
- Accounts managed: Avianca Colombia, Peru, and El Salvador, LATAM
- Leading participation in public and private bidding processes
- Achieving assigned sales budget
- Debt recovery
- Comprehensive client management
- Scheduling and executing timelines within company
- Setting participation prices while ensuring compliance with company established margins
- Early contract renewal with Avianca, without going through new bidding process
- Awarded LATAM tender for pillow contract
- Participation in NH hotel chain tender in Europe
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Negotiated contracts with suppliers and vendors, securing favorable terms for company while maintaining strong relationships.
- Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for company.
- Enhanced customer satisfaction levels by implementing effective feedback system and addressing concerns promptly and efficiently.
Senior Account Manager
Glüky Group
05.2017 - 12.2017
- Accounts managed: Comercial Nutresa and Tigo Une; with a total of 7 loyalty programs
- Proposing and planning strategies that help companies achieve their KPIs
- Comprehensive management of programs under responsibility
- Constant interaction with internal and external stakeholders
- Scheduling and executing activity timelines with clients and within company
- Achieving assigned sales budget
- Worked with customers to develop strategic business and account plans.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Set and achieved company defined sales goals.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Negotiated prices, terms of sales and service agreements.
- Built relationships with customers and community to promote long term business growth.
National Sales Director
VINDI S.A.S
08.2015 - 04.2017
- Brands: Fento and Mistura
- Developing national market for both brands, servicing existing clients and expanding customer portfolio
- National brand positioning in conjunction with marketing department
- Participation in trade fairs
- Debt recovery
- Achieving assigned sales budget
- Monthly reporting of results to management
- Established strong relationships with key clients for long-term business growth and retention.
- Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Expanded company''s market presence by identifying and securing new business opportunities.
- Led high-performing sales team, providing coaching and development to drive individual success.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Director of Operations
STRATEGIC OUTSOURCING SOLUTIONS
09.2013 - 12.2014
- Coordinating daily activities of company
- Managing different teams, ensuring completion of assigned tasks
- Ensuring quality assurance
- Ensuring qualitative and quantitative goals per database and per supervised personnel
- Maintaining ongoing communication with team leaders
- Presenting weekly KPI reports
- Achieved team goals through formalized training plans, coaching, and performance management.
- Analyzed business operations and implemented strategies to improve operational cohesiveness.
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Reported issues to higher management with great detail.
- Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
- Oversaw day-to-day production activities in accordance with business objectives.
- Assisted in recruiting, hiring and training of team members.
Senior Account Manager
EXPOFARO S.A.S
11.2010 - 06.2013
- Accounts managed: Private label brands in South America and USA.
- Coordination and execution of schedule throughout entire full-package supply chain.
- Supporting development of collections for clients, including prototypes and approvals.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Continuously interacting with internal stakeholders.
- Achieving assigned sales budget.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Increased revenue for company through strategic upselling and cross-selling initiatives.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Negotiated prices, terms of sales and service agreements.
Traffic Specialist
INTERWORLD FREIGHT
12.2008 - 11.2010
- Freight forwarder located in Miami. Working remotely for them from Colombia.
- Accounts managed: Weekly consolidation for Agent Peru and Agent Ecuador.
- Coordination and planning of shipments from USA to Peru and Ecuador.
- Coordination of weekly consolidation to Peru.
- Constant communication with shipping lines, carriers, suppliers, and freight agents.
- Preparation of export documents and transmission to US Customs.
- Continuous contact and feedback to clients regarding status of their shipments and reporting of export documentation.
- Served as liaison between various parties involved in supply chain process, fostering collaboration and communication to ensure timely deliveries.
- Maintained detailed records of all shipments and transactions, providing accurate basis for reporting and analysis purposes.
- Ensured compliance with import/export regulations, avoiding costly penalties or delays due to non-compliance issues.
- Reduced shipping errors and delays by closely monitoring shipment progress and proactively addressing potential issues.
- Maintained strong relationships with carriers, customs brokers, and clients for smooth coordination of shipments.
- Prepared accurate shipping documents such as bills of lading, commercial invoices, packing lists, and certificates of origin to facilitate smooth customs clearance processes.
- Managed high volume of shipments daily, prioritizing tasks effectively to meet tight deadlines without compromising quality or accuracy.
- Coordinated shipments, determining timely transport of goods from point of origin to final destination.
- Coordinated international shipments, managing complex logistics and documentation requirements for seamless deliveries.
Education
Post-Baccalaureate Diploma - Amazon Private Label
Smartbeemo Academy
Online Course02-2025
Master of Science - Marketing
EAFIT University
Medellin, Colombia03-2010
Bachelor of Science - International Business
EAFIT University
Medellin, Colombia12-2007
Skills
- Fluent in English
- Fluent in Spanish (Native)
- Microsoft Office (Excel, Word, Power Point) - Intermediate
- ERP - UNOE Siesa
- Ariba Sourcing
- Cooperama Sourcing
- Interpersonal Skills
- Customer-Oriented
- Team Leadership
- Vendor Negotiations
- Research and analysis
- Client Account Management
- Inventory Control
Hobbies and Interests
- Stained glass
- Macrame
- Jewelry with Miyuki - Peyote stitch
Timeline
International Executive
C.I INDUSTRIAS SUAREZ S.A.S
11.2022 - 12.2023
International Manager
VIVELL S.A.S
10.2020 - 11.2022
Procurement Director
TEXLAB S.A.S
09.2019 - 07.2020
Business Manager: Bids
C.I DISTRIHOGAR S.A.S
01.2018 - 08.2019
Senior Account Manager
Glüky Group
05.2017 - 12.2017
National Sales Director
VINDI S.A.S
08.2015 - 04.2017
Director of Operations
STRATEGIC OUTSOURCING SOLUTIONS
09.2013 - 12.2014
Senior Account Manager
EXPOFARO S.A.S
11.2010 - 06.2013
Traffic Specialist
INTERWORLD FREIGHT
12.2008 - 11.2010
Post-Baccalaureate Diploma - Amazon Private Label
Smartbeemo Academy
Master of Science - Marketing
EAFIT University
Bachelor of Science - International Business
EAFIT University
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