Juliana Cuzzi
Miami,USA
Summary
Insightful and seasoned professional with an entrepreneurial mindset and extensive experience spearheading early development and lifecycle strategy to secure long-term commercial success through integrated strategic planning. Expert at driving governance processes and asset development in collaboration with clinical development leaders. Specialized in market definition, brand strategy, and technology enhancements to influence pricing and access plans. Recognized for proactive leadership and the ability to inspire cross-functional partners to improve capability-building. Track record of advancing through leadership roles in healthcare, achieving growth, successful acquisitions, and global partnerships while enhancing customer loyalty.
Overview
16
16
years of professional experience
Work History
Senior Director, Global Learning & Development
Igenomix - Vitrolife Group
10.2024 - Current
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Lead the global development and deployment of training programs for genetic testing solutions, enhancing scientific expertise and fostering strong Key Opinion Leader (KOL) relationships
- Drove global adoption with training initiatives that enhanced knowledge-sharing and professional networks
- Collaborated with R&D and external partners to successfully launch innovative products, expanding market reach and enhancing portfolio offerings
- Increased customer engagement and market visibility by aligning training programs with product launches and marketing campaigns, supporting business growth in five regions
- A world-leading global provider of medical devices and genetic testing solutions
Vice President Business Development, North America
Igenomix - Vitrolife Group
01.2022 - 09.2024
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Oversaw the formulation of business strategies aimed at expanding market share, driving revenue growth, and elevating customer experience
- Led a cross-functional team of 60 professionals across Sales, Marketing, Medical Affairs, Genetic Counseling, and Customer Support to refine processes and accelerate digital transformation efforts for reduced manual tasks
- Achieved a remarkable increase in Net Promoter Score (NPS) from 17% to 49% within a year by revitalizing customer service protocols and leveraging digital tools to enhance the customer experience
- Augmented revenue by $10M through expert negotiation of contractual agreements with clinics, solidifying competitive advantage in the market
- Generated an additional $6M in revenue by cultivating strategic partnerships with benefit programs, effectively expanding coverage options and access to specialized services, such as IVF
- Introduced new diagnostic testing services in collaboration with R&D and marketing teams, advancing the service portfolio
- Improved patients’ access to critical treatment and diagnostic information by devising and launching a self-service portal, leading to a 40% boost in customer satisfaction rate
- A world-leading global provider of medical devices and genetic testing solutions
Vice President, Science & Business Development, US & Canada
Igenomix - Vitrolife Group
10.2020 - 12.2021
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Administered all operations linked with business development and scientific affairs, headed a group of 20 professionals, and introduced strategic initiatives to strengthen market positioning and visibility
- Implemented Salesforce as an integral part of the go-to-market strategy for new service launches, leading to an optimized offer-to-cash process and aligned marketing efforts
- Drove 40% revenue growth across all services by establishing effective partnership agreements and consolidating the Medical Science Liaison (MSL) and sales functions
- Contributed to the creation of proprietary CPT codes for innovative services, successfully published by the AMA in April 2021 and implemented in July 2021, optimizing the organization's service offerings
- Collaborated with an electronic medical records (EMR) provider to integrate advanced digital solutions across five EMRs, elevating service delivery by up to 20% and streamlining patient management in the US and Canada
- A world-leading global provider of medical devices and genetic testing solutions
Scientific Director, US & Canada
Igenomix - Vitrolife Group
01.2020 - 09.2020
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Supervised a team of three employees while serving as the primary Scientific Subject Matter Expert (SME) for the organization
- Managed various facets of medical affairs, including key opinion leader (KOL) engagement, clinical trials, competitor analysis, and the preparation of impactful educational and marketing assets
- Led two Request for Proposal (RFP) processes and secured substantial contracts valued at $3.5M and $5M
- Pioneered innovative online webinars and virtual congresses to maintain robust customer engagement during COVID-19 restrictions, ensuring the continuity of support and knowledge sharing
- Focused on maximizing the organization’s scientific credibility by co-authoring three articles in prominent peer-reviewed journals, including AJOG, Human Reproduction, and AJHG
- Steered execution of the Executive Expatriation Program, facilitating the relocation to the USA while orchestrating critical medical affairs initiatives and nurturing stakeholder relationships
- A world-leading global provider of medical devices and genetic testing solutions
Country Manager, Latin America
Igenomix - Vitrolife Group
01.2018 - 12.2019
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Spearheaded development and operational setup of laboratories in Argentina, Mexico, Chile, and Peru to address the regional need for physical facilities
- Coordinated the process of receiving laboratory samples in alignment with required licenses and regulations
- Played a key role in two M&A processes and broadened the organization's presence by integrating Igenomix Peru and Igenomix Chile as new affiliates
- Attained a 48% increase in sales within the Latin America region, bolstering the organization's competitive advantage
- Directed a team of 15+ professionals across sales, laboratory operations, customer support, marketing, and finance
- Doubled market share and revenue through targeted marketing strategies and effective operational practices
- Enhanced logistical efficiency and regulatory compliance for biological sample shipments, leading to improved workflows
- A world-leading global provider of medical devices and genetic testing solutions
Scientific Director, Brazil
Igenomix - Vitrolife Group
07.2017 - 12.2017
- Company Overview: A world-leading global provider of medical devices and genetic testing solutions
- Facilitated the seamless transition of customers and accounts following the acquisition of InGene Biotecnologia
- Assessed customer needs, transformed the organization's service offerings, and enabled support for patients through all phases of genetic testing
- Succeeded in retaining 100% of clients for a revenue stream of $3-5M during the transition
- Gained a 159% growth in sales by fostering strong relationships with clients and promoting new offerings
- Designed a high-impact genetic counseling program, filling critical gaps in the services to deliver exceptional patient care
- A world-leading global provider of medical devices and genetic testing solutions
Co-owner & General Manager
InGene Biotecnologia Ltda
, Brazil
09.2008 - 06.2017
- Company Overview: Leading organization for providing expert laboratory services dedicated to IVF
- Headed facility operations, business development, and sales for a 25-member team and established the company as Brazil's market leader
- Prioritized customer loyalty and built international partnerships with U.S
- Laboratories, enabling efficient service delivery
- Secured a 75% market share, facilitating the successful acquisition of InGene Biotecnologia by Igenomix Brasil in 2017
- Navigated crises and revamped operational processes through impactful leadership, fostering sustainable growth
- Empowered teams to thrive in a competitive market by delivering innovative strategies per industry trends, driving a 5X increase in productivity over a 9-year period
- Leading organization for providing expert laboratory services dedicated to IVF
Education
MBA - Technology & Digital Transformation
University of São Paulo
08-2025
Postgraduate Certificate - Project Management For Innovation
University of São Paulo
PhD - Human Genetics
Universitat Autònoma de Barcelona
Master’s - Science
University of São Paulo
Bachelor’s - Biomedical Science
São Paulo State University
Skills
- Positive Leadership
- Stakeholder Engagement
- Operational Excellence
- Customer Service Excellence
- Team Building & Development
- Data-Driven Decision Making
- Project Management
- Cross-Functional Collaboration
- Market Penetration
- Product Innovation
- Strategic Partnerships
- Salesforce & CRM
Languages
- Portuguese
- Spanish
- English
Timeline
Senior Director, Global Learning & Development
Igenomix - Vitrolife Group
10.2024 - Current
Vice President Business Development, North America
Igenomix - Vitrolife Group
01.2022 - 09.2024
Vice President, Science & Business Development, US & Canada
Igenomix - Vitrolife Group
10.2020 - 12.2021
Scientific Director, US & Canada
Igenomix - Vitrolife Group
01.2020 - 09.2020
Country Manager, Latin America
Igenomix - Vitrolife Group
01.2018 - 12.2019
Scientific Director, Brazil
Igenomix - Vitrolife Group
07.2017 - 12.2017
Co-owner & General Manager
InGene Biotecnologia Ltda
09.2008 - 06.2017
MBA - Technology & Digital Transformation
University of São Paulo
Postgraduate Certificate - Project Management For Innovation
University of São Paulo
PhD - Human Genetics
Universitat Autònoma de Barcelona
Master’s - Science
University of São Paulo
Bachelor’s - Biomedical Science
São Paulo State University
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