Juliana DeRosa

Increased brand awareness in new market through coaching and assisting realtors with social media platforms

Identified strategic partnerships with local business leaders to build relationships for future lead generation

Managed all aspects of special events and community market initiatives

Created content for variety of member communication platforms

Drafted press releases

Website content creation and review

Produced trade conference brochure and supporting collateral

Created and distributed corporate comms for COVID-19 messaging and dynamic on-line resource center

Managed community outreach efforts and built engagement partnerships with local businesses, including hotel and restaurant brands

Developed strategic advertising partners to financially support the organization's education mission

Directed marketing efforts to create new revenue streams for ticket sales

Managed variety of special events for community engagement initiatives

Directed all aspects of daily operations to support COO, staff, and external sales teams

Managed marketing team in the creation of company collateral from concept, design to print, including website content layout overhaul

Created social media content / calendar

Published company white papers, press releases, fact sheets

Created process for release of internal and external corporate communucations

Drove constituent engagement through strategic marketing and communications initiatives

Developed budget for and executed on department goals to achieve financial growth

Managed details for travel and hotel stays for community engagement team and spoke at national conferences

Initiated marketing campaign strategy for national brand awareness and signature organizational event, National Feral Cat Day

Built relationships with vendors, volunteers, donors, and press, both locally and on travel