Summary
Overview
Work History
Education
Skills
more about me
Timeline
Generic
Juliana DeRosa

Juliana DeRosa

Round Hill,VA

Summary

Motivated and passionate marketing and communications senior leader with exceptional marketing skills and special events background. Enthusiastic team player with drive and determination to succeed in new endeavors in either business or the non-profit sector. Skilled at relating to all people to build and expand a business brand or non-profit mission awareness, while offering flexibility to work well on teams or also individually.

Overview

11
11
years of professional experience

Work History

Client Services and Realtor Outreach

McEnearney Associates Realtors
08.2021 - 01.2022

Increased brand awareness in new market through coaching and assisting realtors with social media platforms


Identified strategic partnerships with local business leaders to build relationships for future lead generation


Managed all aspects of special events and community market initiatives

Marketing and Communications Consultant

PHCC Association
03.2020 - 08.2021

Created content for variety of member communication platforms


Drafted press releases


Website content creation and review


Produced trade conference brochure and supporting collateral


Created and distributed corporate comms for COVID-19 messaging and dynamic on-line resource center

Manager, Marketing and Community Engagement

Wolf Trap Foundation For The Performing Arts
09.2018 - 04.2019

Managed community outreach efforts and built engagement partnerships with local businesses, including hotel and restaurant brands


Developed strategic advertising partners to financially support the organization's education mission


Directed marketing efforts to create new revenue streams for ticket sales


Managed variety of special events for community engagement initiatives

Vice President of Domestic Operations

TOMI Environmental Solutions
07.2017 - 09.2018

Directed all aspects of daily operations to support COO, staff, and external sales teams


Managed marketing team in the creation of company collateral from concept, design to print, including website content layout overhaul


Created social media content / calendar


Published company white papers, press releases, fact sheets


Created process for release of internal and external corporate communucations

Community Engagement Senior Manager

Alley Cat Allies National Advocacy Group
01.2011 - 01.2014

Drove constituent engagement through strategic marketing and communications initiatives


Developed budget for and executed on department goals to achieve financial growth


Managed details for travel and hotel stays for community engagement team and spoke at national conferences


Initiated marketing campaign strategy for national brand awareness and signature organizational event, National Feral Cat Day


Built relationships with vendors, volunteers, donors, and press, both locally and on travel

Education

Bachelor of Arts - English

Mount Saint Mary's University
Emmitsburg, MD

Skills

Former classroom teacher, secondary education

Social media content creation

Marketing collateral development, print and digital

Strategic partnership building

Special events management logistics

Community engagement, private and public functions

Fundraising and non-profit revenue generation

more about me

In addition to the above highlighted positions, my work history has included a career in directing the operations of a 501(c)3 as its Executive Director, and serving as a Senior Manager of Corporate Gifts and Business Partnerships to two different national arts organizations, Pennsylvania Ballet and The Long Center for the Performing Arts.

My time between leadership roles has been defined as a private consultant on temporary work assignments throughout the Northern Virginia region. 


Most recently, I have devoted the last two years of my life in volunteer and foster roles with local non-profit animal rescue organizations, while also serving as a point person on my home renovation efforts. 



I am happy to provide references upon request.

Timeline

Client Services and Realtor Outreach

McEnearney Associates Realtors
08.2021 - 01.2022

Marketing and Communications Consultant

PHCC Association
03.2020 - 08.2021

Manager, Marketing and Community Engagement

Wolf Trap Foundation For The Performing Arts
09.2018 - 04.2019

Vice President of Domestic Operations

TOMI Environmental Solutions
07.2017 - 09.2018

Community Engagement Senior Manager

Alley Cat Allies National Advocacy Group
01.2011 - 01.2014

Bachelor of Arts - English

Mount Saint Mary's University
Juliana DeRosa