Motivated and passionate marketing and communications senior leader with exceptional marketing skills and special events background. Enthusiastic team player with drive and determination to succeed in new endeavors in either business or the non-profit sector. Skilled at relating to all people to build and expand a business brand or non-profit mission awareness, while offering flexibility to work well on teams or also individually.
Increased brand awareness in new market through coaching and assisting realtors with social media platforms
Identified strategic partnerships with local business leaders to build relationships for future lead generation
Managed all aspects of special events and community market initiatives
Created content for variety of member communication platforms
Drafted press releases
Website content creation and review
Produced trade conference brochure and supporting collateral
Created and distributed corporate comms for COVID-19 messaging and dynamic on-line resource center
Managed community outreach efforts and built engagement partnerships with local businesses, including hotel and restaurant brands
Developed strategic advertising partners to financially support the organization's education mission
Directed marketing efforts to create new revenue streams for ticket sales
Managed variety of special events for community engagement initiatives
Directed all aspects of daily operations to support COO, staff, and external sales teams
Managed marketing team in the creation of company collateral from concept, design to print, including website content layout overhaul
Created social media content / calendar
Published company white papers, press releases, fact sheets
Created process for release of internal and external corporate communucations
Drove constituent engagement through strategic marketing and communications initiatives
Developed budget for and executed on department goals to achieve financial growth
Managed details for travel and hotel stays for community engagement team and spoke at national conferences
Initiated marketing campaign strategy for national brand awareness and signature organizational event, National Feral Cat Day
Built relationships with vendors, volunteers, donors, and press, both locally and on travel
Former classroom teacher, secondary education
Social media content creation
Marketing collateral development, print and digital
Strategic partnership building
Special events management logistics
Community engagement, private and public functions
Fundraising and non-profit revenue generation
In addition to the above highlighted positions, my work history has included a career in directing the operations of a 501(c)3 as its Executive Director, and serving as a Senior Manager of Corporate Gifts and Business Partnerships to two different national arts organizations, Pennsylvania Ballet and The Long Center for the Performing Arts.
My time between leadership roles has been defined as a private consultant on temporary work assignments throughout the Northern Virginia region.
Most recently, I have devoted the last two years of my life in volunteer and foster roles with local non-profit animal rescue organizations, while also serving as a point person on my home renovation efforts.
I am happy to provide references upon request.