Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Languages
Timeline
Generic

Juliana Donegan

Stockholm,NJ

Summary

Global marketing leader with 25 years of experience in education, financial services, HCM, SaaS and non-profit industries. Drive growth initiatives, strategy and implementation of acquisition and integrated marketing campaigns, product launches and content development for highly targeted prospecting and lead generation programs. Use data analysis to make decisions and optimizations. Recognized as a top-performing leader through 25 individual and many industry awards as part of a team. Selected by 7 professionals to be a mentor. 20 years of leading direct reports and agencies.

Expertise in: B2C & B2B Go-to-Market Strategic Planning Data & Analytics Media & Marketing Technologies ABM, Demand Generation & Lead Nurture Creative & Content Development Partnership Marketing

Overview

26
26
years of professional experience
1
1
Certification

Work History

Marketing Director, B2B Marketing & Partnerships

ADP
02.2022 - 08.2023
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Marketing Director

Institute of Management Accountants
03.2015 - 02.2022
  • Small Business Services, B2B Marketing, Partnerships, Thought Leadership
  • Work with industry partners, Advisory Board and influencers on thought leadership programs to drive lead conversion (via webinars, landing pages, whitepapers, bylines, videos, infographics)
  • Webinars alone brought $20MM in revenue annually
  • Collaborate with Product, Sales, PR to develop small business marketing strategy and editorial calendar for proprietary programs/events
  • Lead partnerships with SaaS providers to drive product awareness, adoption and conversions through co-marketing initiatives
  • Use owned and partner channels to deliver compelling communications and tools to prospects (product videos, datasheets, case studies, demos, blogs, webinars, etc), B2C and B2B Acquisition, Partnerships
  • Spearheaded go-to-market strategy and all integrated, omni-channel marketing initiatives globally (with nuanced programs regionally) for the main revenue-generating product
  • Launched game-changing campaigns and drove yearly double-digit growth in conversions
  • Developed product messaging and positioning, identified target markets and persona segments based on deep understanding of customers, industry, category trends
  • Led creative development and media buy with agencies, tested new digital strategies and marketing automation technologies to drive lead generation and move prospects through the lead funnel
  • Oversaw $5MM budget for traditional and digital media (Linear and Connected TV, traditional and digital radio, print, display, remarketing, social media, SEO/SEM, Google ads, digital content marketing)
  • Analyzed market data, trends, consumer preferences and competitor behavior to optimize go-to-market strategy

Marketing Manager

Panasonic Corporation
07.2014 - 03.2015
  • Led product launches and brand redesign for key products (annual conference, book line, app development, certifications)
  • Worked as part of UX team on website redesign, re-branding, customer personas / paths / segmentation / messaging; created and optimized marketing automation campaigns based on learnings and analytics
  • Led customer acquisition and lead generation through digital marketing (behavioral targeting, programmatic marketing), remarketing, paid search (SEO/SEM) increasing traffic to the site by 80%, Led a start-up SaaS product launch for assisted living facilities and rehabilitation centers
  • Collaborated with Developers and Sales to define product positioning, unique selling proposition and go-to-market strategy
  • Worked cross-functionally with IT developers, legal and product teams to build a brand for the new healthcare entity, 360-degree marketing launch plan, creative assets, PR and social plans

Marketing & Programs Manager

Health Monitor Network
02.2013 - 09.2013
  • Alliances & Partnerships
  • Directed B2B and patient communications via key marketing touchpoints (direct mail, email, digital, print, point-of-care)
  • Successfully re-branded proprietary award program for patients, caregivers and HCPs (nurse practitioners, physician assistants, diabetes educators, oncology nurses)
  • Re-brand included name, logo, website content, design, print ads, digital presence, PR

Marketing Manager

Americas and Global Regions
01.2008 - 12.2012
  • Drove revenue growth by leading nationwide promotions, campaign and product launches
  • Worked closely with Product Team to develop positioning of products, features and capabilities
  • Led marketing for US to Europe, Africa, Caribbean delivering double-digit growth and $400MM+ in revenue
  • Appointed interim marketing lead for the largest corridor (North America) and delivered double-digit growth
  • Led annual go-to-market strategy and launched 20+ marketing campaigns and promotions involving media, digital, social media, PR, CRM, grassroots/events, retail, creative development, celebrity appearances
  • Managed $20MM marketing budget and worked with agencies to deliver $3MM worth of “value-adds” in media and earned PR placements
  • Elected to represent North America Marketing team as part of the Global Marketing Council
  • Led creative development in Global Taskforce which drove creative consistency and $250M cost reduction globally
  • Drove NGO component and PR stunt idea generation for #1 sending season, including partnership with Goodwill chapters in 6 US cities
  • Conducted 30 interviews/speaking opportunities on TV, radio, at press-conferences, Events & Sponsorships, Americas and Global Regions
  • Managed sponsorships with $10MM marketing budget for 7 ethnic markets (Asia Pacific, South Asia, Middle East, Africa, Europe, Caribbean, AA)
  • Negotiated sponsorships and delivered 1,255 brand presences at events, PR conferences, 1,400 field marketing & grassroots programs for 31 ethnic corridors in 20 DMA’s
  • Attended 138 programs in 21 cities/16 states, had 50 speaking opportunities (stage and radio) in multiple languages
  • Managed 83 community brand ambassadors, 4 agencies, 3 agency transitions
  • Supported 20+ retail agent launches
  • Devised and executed agent-based promotion driving same store sales for 27 franchise stores

Western Union International
08.2003 - 12.2012

Project Manager

Direct Marketing Association
01.2001 - 08.2003
  • Non-profit, education, direct-to-, Planned and oversaw delivery of 200 business seminars and trade shows annually

Marketing Manager

Institute of Management
01.1998 - 01.2000
  • (higher education, K-12, start-up), Reported directly to CEO and drove strategy, competitive research and advertising to elevate college ranking in a highly competitive education market
  • Created programs to increase enrollment into graduate programs
  • ESL Teacher for K-12 grades and college students
  • Marketing to K-12 students and their parents

Education

Master’s Degree - Arts, Linguistics, economics, world economy

Voronezh State University
1998

MBA -

Western Union University

Leadership and Strategy -

- “Loyalty Marketing”, “Profitable Customer Retention”, “Customer Win-Back”, “Mastering the 50+ Marketplace”, “Creative Strategy”, “Maximizing Your E-mail ROI”, “Creative Website”, “Direct Mail Production”, “Advanced Copywriting”, “Copywriting Basics” -

2003

Diploma - Marketing Strategy, Product Management

Open University
1999

Skills

  • Acquisition, Lead/Demand Generation, Account-Based Marketing, Go-to-Market Strategy (GTM), Innovation, Analytics, Budget Management, Media Management, Creative Production, Segmentation, Automation, Content Creation, Thought Leadership, Sales Enablement, Start-Ups, Non-Profit, Higher Education, K-12, Corporate Marketing, Revenue Growth, Global Marketing, Agency Management, Partnerships, Global Leader, Mentor
  • Promotional Campaigns
  • Market Analysis
  • Campaign Planning
  • Audience Segmentation
  • Brand Positioning
  • Content Creation
  • Analytics and SEO

Accomplishments

  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Supervised team of [Number] staff members.
  • Resolved product issue through consumer testing.
  • Collaborated with team of [Number] in the development of [Project name].

Additional Information

  • Awards: , 22 Western Union “Accelerator” Awards (from CMO, Senior Management, In-Country Partners), 3 “Leader of the Pack” Awards Mentorships: mentor to 7 peers (2020-2021)

Certification

  • [Area of certification], [Company Name] - [Timeframe]

Languages

German
Limited Working

Timeline

Marketing Director, B2B Marketing & Partnerships

ADP
02.2022 - 08.2023

Marketing Director

Institute of Management Accountants
03.2015 - 02.2022

Marketing Manager

Panasonic Corporation
07.2014 - 03.2015

Marketing & Programs Manager

Health Monitor Network
02.2013 - 09.2013

Marketing Manager

Americas and Global Regions
01.2008 - 12.2012

Western Union International
08.2003 - 12.2012

Project Manager

Direct Marketing Association
01.2001 - 08.2003

Marketing Manager

Institute of Management
01.1998 - 01.2000

Master’s Degree - Arts, Linguistics, economics, world economy

Voronezh State University

MBA -

Western Union University

Leadership and Strategy -

- “Loyalty Marketing”, “Profitable Customer Retention”, “Customer Win-Back”, “Mastering the 50+ Marketplace”, “Creative Strategy”, “Maximizing Your E-mail ROI”, “Creative Website”, “Direct Mail Production”, “Advanced Copywriting”, “Copywriting Basics” -

Diploma - Marketing Strategy, Product Management

Open University

Similar Profiles

CREATE PROFILE
Juliana Donegan