JULIANA EVANGELISTA

JEWELSEMPRE specializes in luxury client experience and retail excellence through training design, facilitation, and strategic customer success initiatives. Partners with global brands to elevate client journeys, enhance leadership development, and optimize operational performance.

Key Achievements & Responsibilities:

• Designed and delivered scalable training programs on client experience, people management, onboarding, soft skills, and CX workshops, driving up to 30% year-over-year sales growth.
• Led luxury retail strategies to improve customer satisfaction, retention, and brand loyalty across international markets.
• Consulted for prestigious brands including Swarovski, Louis Vuitton, Loewe, Diptyque, Zegna, The Macallan, Alexander McQueen, Luxottica, Moncler, Amiri, Longchamp, Ferrari, Venchi, Dior Beauty, Fontainebleau Las Vegas, and GUESS.
• Created and implemented bespoke CX strategies to streamline store operations, improve service delivery, and increase client retention.
• Executed seasonal training activations for Swarovski, resulting in a 30% increase in quarterly sales for participating stores.
• Directed cross-functional initiatives to align field teams with HQ goals, fostering a culture of continuous innovation and operational excellence.

• Executing consumer-centric brand marketing and licensing opportunities in the world of entertainment for artist such as Prince, Whitney Houston, Smokey Robinson, etc.
• Key Projects: Essence Festival 2024, BMAC AWARDS - Black Music Association Coalition at the Beverly Hills Hotel- (2023-2024) Associate Produce Grammy Award Parties (2016- Present) Bob Marley 75th Birthday Retail Pop Up (2020), Cody Simpson/ Big Time Rush Music Tour (2012-2014) Project Canvas x SXSW activation and photo shoot (2014), Amazonia Water Gov Ball Festival activations.(2014)

Led training strategy, facilitation, and team development across the Northeast region, collaborating with leadership and cross-functional partners to elevate client experience, team performance, and sales KPIs in alignment with Gucci’s global standards.

Key Responsibilities & Achievements:

• Conducted training needs assessments across regional stores to identify skill gaps and opportunities for performance improvement.
• Collaborated with VP of Retail, Market Director, Director of Training, and VIP Client Services to design and implement training strategies aligned with brand goals.
• Managed and coached Store Trainers and Training Ambassadors across the Northeast, driving consistency in service, onboarding, and selling behaviors.
• Executed corporate-led learning initiatives, including instructor-led and eLearning courses, focusing on Selling Ceremony, Client Behaviors, and KPI improvement.
• Achieved and maintained a 95%+ completion rate for assessments and training observations using TRA (Training Reporting App) and TFA (Training Follow-Up App).
• Partnered with the Head of VIP to curate high-touch selling experiences for top-tier clients, enhancing loyalty and conversion.
• Developed and facilitated training materials for global and regional rollouts, including: Collection Previews, Experience Leadership, MTO, Capsule Collections, Precious Skins, and High Fine Jewelry.
• Launched and led monthly Team Manager Workshops to improve leadership, communication, and clienteling across stores.
• Implemented Gucci Training initiatives within Lease Business Partner stores, generating over $200K ROI through targeted training interventions.
• Created content for morning briefings, team activities, and district-wide monthly Training Ambassador calls.
• Supported recruitment and onboarding efforts across retail doors, contributing to consistent hiring and performance standards.
• Coached sales associates and managers on the sales floor, providing live feedback and modeling the luxury client experience.
• Participated in Store Directors’ meetings and annual Global Retail Academy sessions in Milan and Florence, contributing to global alignment and training innovation.

Led all training initiatives across retail (Full Price and Outlet), wholesale, and corporate teams throughout the Americas, aligning sales and service strategies with global brand standards.

Key Responsibilities & Achievements:

• Reported directly to the VP of Sales; collaborated cross-functionally with retail, wholesale, and CRM teams to identify training needs and deliver impactful learning solutions.
• Designed and facilitated instructional training programs on product knowledge, selling ceremony, lifestyle selling, storytelling, KPI management, CRM, store operations, and clienteling strategies for VIC and celebrity clientele.
• Created and launched the Americas onboarding program for all new hires, including e-learning modules and video tutorials covering brand history, values, product, and selling techniques.
• Developed and rolled out JIMMY CHOO Brand Overview, seasonal product training, CRM strategy sessions, and global selling ceremony materials for retail and wholesale teams.
• Led training for the launch of the JC Logo and Brand Refresh, ensuring full regional alignment across channels.
• Conducted regular market visits to retail and wholesale locations, providing in-store coaching, roleplaying, and live feedback to reinforce client experience excellence.
• Delivered product seminars and training support for key wholesale accounts and trade events.
• Created and tracked training assessments, monitored learning deliverables, and analyzed business and training KPIs to measure impact and retention.
• Partnered with CRM and marketing teams to optimize training around client segmentation, outreach strategies, and sell-through performance.
• Represented the Americas at Global HQ (London and Milan), presenting regional training strategies and results to align with global initiatives.
• Organized and published weekly internal newsletters, facilitated month-end conference calls with retail teams, and hosted monthly NY Metro manager workshops.

• Designed and delivered comprehensive sales, product, and training programs across Fendi’s retail and wholesale channels, including Bloomingdale’s, Saks Fifth Avenue, and Watches of Switzerland.
• Managed training workshops and sales enablement strategies focusing on product knowledge, cross-selling, behavioral selling, CRM, clienteling, and high-value client (VIC) engagement.
• Spearheaded the High Value Program, resulting in over $500K in sales, including 5 out of 9 global sales of a $40K limited-edition timepiece.
• Oversaw East Coast territory, including sales analysis, training KPI tracking, merchandising, marketing, P&L oversight, and stock management.
• Identified and opened new retail accounts, contributing to the expansion of wholesale distribution across Bloomingdale’s and Saks Fifth Avenue Men’s divisions.
• Facilitated all client training activations, roleplay sessions, and floor coaching to elevate customer experience and maximize sales conversion.
• Regularly worked alongside advisors and store management to engage with VICs and high-end clientele during personal appointments and special events.
• Partnered with retail leaders, merchandisers, and personal shoppers to drive strategic product launches, selling events, and trunk shows (e.g., Fendi Peekaboo, FendiFILA, Starwood Cruise).
• Represented Fendi at industry events and tradeshows (Baselworld, Las Vegas), conducting training sessions and supporting sales operations.
• Maintained consistent communication with global teams in Rome and Switzerland, aligning on product launches, training updates, and account performance.
• Coordinated with logistics and warehouse teams to ensure timely order fulfillment, VIC deliveries, merchandising displays, and service repairs.