Juliana Everett
Washington,DC
Summary
Results-driven marketing professional prepared to lead dynamic campaign efforts. Skilled in developing and executing strategic initiatives that drive engagement. Known for collaborative teamwork and adaptability in fast-paced environments, with proficiency in data analysis and project management.
Overview
10
10
years of professional experience
Work History
Campaign Manager, Global Growth Marketing (GGM)
ServiceNow
10.2022 - Current
- Delivered global demand generation campaigns primarily for the CIO persona in collaboration with several cross-functional teams (e.g., Product & Solutions Marketing, Dotcom Product & Content, Localization, Content Experience, Digital Activation, Strategic Planning & Ops Team, and Brand)
- Managed agencies and provided feedback on copy and design of campaign deliverables, ensuring alignment with the latest Brand and Agentic AI messaging narrative
- Developed a strategy framework playbook to map purchase-phase content for inclusion in campaigns
- Managed end-to-end delivery of promotional assets including workshops and event kits
- Managed the localization of assets for regional marketing activation requirements and ensuring timely delivery and alignment with objectives
- Supported the standardization of GGM processes with initiatives such as content approval submissions and campaign tracking templates that were adopted across teams
- Tracked the status of campaign deliverables using the company-owned and designed Campaign Lifecycle Management (CLP) Surf App and managed all publishing for campaign assets
- Collaborated closely with the Ops Team to improve the CLP Surf App, accelerating and streamlining campaign delivery
- Operated as the primary POC, partnering with the Customer Advocacy (CA) team to deliver demand generation assets promoting customer stories across all personas
- Developed guidelines for customer story selection and frameworks to effectively integrate customer stories into global campaigns
- Monitored campaign asset performance and provided recommendations to optimize demand generation deliverables
- Partnered with the CA team to integrate customer references into Outreach sales play sequences
Marketing & Data Governance Consultant
Natuvion Americas
10.2021 - 10.2022
- Led and managed marketing demand generation initiatives for SAP S/4HANA and Data Privacy campaigns and events with partners AWS, EY, NTT Data and SAP
- Developed communication strategies in partnership with the client, a global IT Enterprise, to support business objectives
- Created effective and engaging content to communicate the client’s duties to provision guidance to entire Marketing org on all matters of compliance, governance and data protection and privacy
- Provided project management support and key stakeholder communications
- Managed the client’s internal SharePoint for news regarding regulations and companywide process changes
Senior Marketing Manager, Europe
GBG Plc
09.2020 - 10.2021
- Led all Europe marketing activities for SaaS Location Intelligence Data products while liasing with several global stakeholders
- Grew the marketing sourced revenue for Europe by 89%
- Led demand generation and integrated marketing campaigns to build a strong pipeline
- Increased the conversion rate of marketing qualified leads to won opportunities by 77%
- Managed overall marketing budget for Europe
- Regionalized campaigns to support launch in new markets
- Critically evaluated lead flow process to improve reporting and metrics-based decision planning
- Aligned closely with sales for strategic account-based marketing campaigns
- Managed onboarding of external agency to support with integrated campaigns in IBERIA, DACH, BENELUX & NORDICS
Global Marketing Manager
Natuvion GmbH
02.2017 - 08.2020
- Central contact for stakeholders of six different subsidiaries to implement global marketing strategy for SAP Gold Partner
- Collaborated with partners, developers, architects, sales and consultants to create global integrated marketing campaigns and exclusive C-level events for products and services related to SAP Data Governance and Compliance, SAP Utilities, SAP S/4HANA and SAP Business Technology Platform Apps
- Coordinated global event management and positioning of strategy at SAP International Utilities Conference, SAP for Utilities, SAPPHIRE and various global SAP User Group events
- Determined KPIs to track ROI of digital campaigns and events as well as overall budget while driving the growth of lead acquisition metrics
- Streamlined company-wide reference program and interviewed customers to create success stories and reference material for SOWs and marketing
- Launched and managed the social media engagement program to enable sales to promote company with social selling
- Supported key account managers & CEO with account-based marketing
- Managed go-live of global website re-launch as well as continuous maintenance, improvement and overall content strategy with SEO
Graduate Gap Year Program & Working Student
BP Europa SE & SAP SE
10.2014 - 07.2016
- Led, managed and presented SAP S/4HANA Finance prototype landscape to the BP’s lead IT Architect team
- Exposure to standard and customized SAP Industry Solution for Oil & Gas Downstream, Enterprise Resource Planning (ERP)
- Participated in Design Thinking Workshops to engage major Oil & Gas customers in the development of Traders & Schedulers Workbench
- Consolidated customer feedback to use for creating a case for possible analytical uses for a scheduler and presented to a customer
- Created a new structure on SAP JAM site for internal event planning communication efforts for the Best Practice Oil & Gas Conference
- Support GSD Program Lead Architect by creating Terms of Reference Strategy for SAP S/4HANA and defining problem statement and resolution
Education
Bachelor of Science - International Business
Schiller International University
Heidelberg, Germany04-2015
Skills
- Project management
- Marketing campaign management
- Problem-solving & decision-making
- Strategic planning
- Budget management
- KPI tracking & CRM management
- Digital marketing
- Social media marketing
Languages
English
Native or Bilingual
German
Full Professional
Timeline
Campaign Manager, Global Growth Marketing (GGM)
ServiceNow
10.2022 - Current
Marketing & Data Governance Consultant
Natuvion Americas
10.2021 - 10.2022
Senior Marketing Manager, Europe
GBG Plc
09.2020 - 10.2021
Global Marketing Manager
Natuvion GmbH
02.2017 - 08.2020
Graduate Gap Year Program & Working Student
BP Europa SE & SAP SE
10.2014 - 07.2016
Bachelor of Science - International Business
Schiller International University
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