Hi, I’m
Juliana Heckmann
Sr. Account Supervisor
Atlanta,GA
Summary
Bilingual (English and Portuguese) and award-winning advertising account professional with over 10 years of experience leading groundbreaking, innovating and transformative advertising campaigns across various industries, including skincare, energy and food. Highly accomplished in understanding clients' advertising needs whilst consistently managing client relationships. Accomplished in developing strategic advertising plans across multiple platforms, including traditional and digital media. Successful in managing multimillion-dollar portfolios and overseeing advertising needs of international big-name companies. Recipient of five Cannes Lion Awards and two Clio Award. Bilingual with fluency in English and Portuguese. U.S. permanent resident, authorized to work for any employer.
Overview
16
years of professional experience
Work History
Brandwidth
Senior Account Supervisor
08.2022 - Current
Job overview
- Senior Account Supervisor managing the Digital Account and website management for the B2B company Dow, managing their website, creation of new pages, cloud migration, SEO campaigns
- Provide strategic recommendations and managed agency resources to fulfill client's needs.
- Collaboration and partnership with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
- Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures.
- Oversaw financial management of accounts and budgeting for future estimates.
- Tracked expenses and timesheets with spreadsheets and reported on client budgets.
9thwonder
Senior Account Supervisor
05.2019 - 12.2019
Job overview
- Manage advertising efforts for American Heart Association, HomeTeam Pest Defense, Essilor and Onesta Community Solar.
- Liaised with clients, understanding branding and marketing needs and developing strategic plans and coordinate all the creative campaigns (both offline and online campaigns)
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Oversaw financial management of accounts and budgeting for future estimates.
- Provided leadership, guidance and direction to strategic and creative team members, offering assistance with any need at any time.
HCK2 PARTNERS
Senior Account Supervisor
01.2017 - 01.2018
Job overview
- Manage all facets of key accounts' advertising efforts, namely DCTA (Denton County Transportation Authority),leven, Austin College and new food court Urban 8
- Liaise with clients, developing recommended approaches in-line with advertising and marketing needs
- Drive multi-channel program and campaign development.
FCB Brazil
Senior Account Supervisor
01.2015 - 01.2016
Job overview
- Managed $8.3M in advertising campaigns, including Brazilian leading newspaper Estadao and Nestle Yogurt brand's advertising portfolios
- Spearheaded NESTLE's Chandelle Chantilly campaign, exceeding projected sales in first month
- Led ‘Songs of Violence' campaign with Estadao newspaper, using Shazam app to identify music lyrics pertaining to abuse and violence against women.
Isobar Brazil
Account Supervisor
01.2014 - 01.2015
Job overview
- Managed NIVEA's digital accounts, namely social media channels, website and hot site launches as well as online campaigns
- Spearheaded NIVEA's largest digital campaign NIVEA VIVA; coordinate digital ad placement and live streaming simultaneously across two online channels; and launched hot sites for the event
- Liaised with clients, understanding branding and marketing needs and developing strategic plans and coordinate all the creative campaign.
Lew'Lara/TBWA
Account Supervisor
01.2012 - 01.2014
Job overview
- Oversaw leading gourmet chocolate Cacau Show traditional and digital marketing strategies, including TV commercials, radio, print ads, digital and mobile ads; Coordinated advertising campaigns, including all TV commercials' production, photoshoots and print publication ads
- Assisted creative, media and planning teams in all aspects of advertising content and planning
- Liaised with clients, understanding branding and marketing needs and developing strategic plans.
Lew'Lara/TBWA
Senior Account Executive
01.2010 - 01.2012
Job overview
- Managed $30M annually in advertising campaigns for Brazilian mining corporation Vale S.A., ensuring all advertising efforts in-line with client's needs and delivering projects within schedule and budget; Analyzed market trends; and coordinate advertising campaigns, working along with media, planning and creative teams; Coordinated all advertising efforts for Bunge and JBS (parent company of leading meat company Friboi)
- SPTuris (São Paulo's bureau of tourism) and Omint (Health insurance company).
AGENCIA 3
Account Executive
01.2008 - 01.2010
Job overview
- Led Brazil's largest energy company Electrobras advertising initiatives valued at around $10M annually
- Developed all facets of advertising efforts, both traditional and digital, namely TV and radio commercials and print publication ads.
Education
Southern Methodist UniversityDallas, TX
No Degree from Digital And Mobile Marketing
2017
Southern Methodist University
FAAP from Storytelling and Analytics Management
2014
Miami Ad SchoolRio De Janeiro
No Degree from Advertising, Communication And Strategy
2012
ESPM UniversityRio De Janeiro, Brazil
Bachelor of Social Communication from Advertising & Marketing, Mobile Marketing
2007
Skills
- Campaign Management
- Traditional and Digital Advertising
- Project and Client Management
- Billing and Forecast supervision
- Strategic Planning
- Coordination of Productions, including photoshoots and tv commercials
Languages
English
Full Professional
Portuguese
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Account Supervisor
Brandwidth
08.2022 - Current
Senior Account Supervisor
9thwonder
05.2019 - 12.2019
Senior Account Supervisor
HCK2 PARTNERS
01.2017 - 01.2018
Senior Account Supervisor
FCB Brazil
01.2015 - 01.2016
Account Supervisor
Isobar Brazil
01.2014 - 01.2015
Account Supervisor
Lew'Lara/TBWA
01.2012 - 01.2014
Senior Account Executive
Lew'Lara/TBWA
01.2010 - 01.2012
Account Executive
AGENCIA 3
01.2008 - 01.2010
Southern Methodist University
No Degree from Digital And Mobile Marketing
Southern Methodist University
FAAP from Storytelling and Analytics Management
Miami Ad School
No Degree from Advertising, Communication And Strategy
ESPM University
Bachelor of Social Communication from Advertising & Marketing, Mobile Marketing
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