JULIANA SHOUP
Valley Center,CA
Summary
Dynamic Senior CRM Specialist with over 20 years of experience in the IT industry, specializing in CRM and email marketing software platforms. Successfully led the end-to-end implementation of Hunter Industries' CRM, transforming concepts into actionable strategies that drive results. Recognized for strong communication and collaboration skills, consistently enhancing business operations to foster corporate growth and increase revenue. Results-oriented professional dedicated to leveraging technology and data-driven insights to optimize customer engagement and satisfaction.
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Senior CRM Specialist
Hunter Industries
San Marcos, CA
04.2021 - Current
- Supported successful deployment of new CRM platform, assisting with user acceptance testing, data migration, and post-implementation support.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Developed complex dashboard and reporting tools to track business performance metrics.
- Reduced response time for customer inquiries by optimizing CRM system and automating routine tasks.
- Safeguarded sensitive customer information, maintaining strict adherence to industry compliance standards within CRM system architecture.
- Boosted sales productivity with improved lead tracking and management features within CRM platform.
Marketing Applications Supervisor
Hunter Industries
San Marcos, CA
12.2013 - 04.2021
- Designed, implemented and supported SugarCRM platform.
- Championed continuous improvement efforts within organization by promoting best practices for processes, tools, or technologies.
- Created and managed project plans, timelines and budgets.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Evaluated staff performance and provided coaching to address inefficiencies.
Marketing Applications Analyst
Hunter Industries
San Marcos, CA
07.2010 - 12.2013
- Ensured compliance with industry standards and regulations by rigorously testing applications prior to deployment.
- Developed comprehensive documentation to facilitate knowledge transfer among team members and improve overall efficiency within department.
- Supported organizational growth by assisting in evaluation, selection, and integration of new software systems into existing infrastructure.
- Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions.
Event Planner
Hunter Industries
San Marcos, CA
10.2007 - 07.2010
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Collaborated with cross-functional teams to ensure cohesive event messaging and branding alignment.
- Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
- Developed detailed event reports, documenting all aspects of each event.
Education
MCSE, MCP Certifications -
New Horizons CLC
Long Beach06-2000
Associate of Applied Science - Electrical, Electronics Engineering Technologies
ITT Technical Institute
Carson06-1996
Associate of Arts - Jewelry And Metalsmithing
California State University
Long Beach06-1989
Bachelor of Science - Cloud Computing
Indiana University, Purdue University Indianapolis
Indianapolis, IN01-2027
Skills
- Intelligence Analysis Procedure
- Development Salesforce expertise
- Account Engagement Certification
- Project Management
- SQL and Databases
- CRM Integration
- Data Mapping
- Workflow Analysis
- Information Flow Management
- Business process improvement
- Customer Segmentation
Affiliations
The National Society of Leadership and Success
Certification
- Marketing Cloud Account Engagement Specialist (01/2024)
- Microsoft Certified Systems Engineer ID# 1755470 (02/2021)
- Microsoft Certified Professional ID# 1755470 (02/2000)
Timeline
Senior CRM Specialist
Hunter Industries
04.2021 - Current
Marketing Applications Supervisor
Hunter Industries
12.2013 - 04.2021
Marketing Applications Analyst
Hunter Industries
07.2010 - 12.2013
Event Planner
Hunter Industries
10.2007 - 07.2010
Associate of Arts - Jewelry And Metalsmithing
California State University
Associate of Applied Science - Electrical, Electronics Engineering Technologies
ITT Technical Institute
MCSE, MCP Certifications -
New Horizons CLC
Bachelor of Science - Cloud Computing
Indiana University, Purdue University Indianapolis