Juliane Figueroa
Summary
Detail-Oriented and Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Marketing, Communications and Analytics
B&B Protector Plans, Inc.
10.2020 - Current
- Achieved revenue growth objectives of a $25M Profit Center comprising 11 individual insurance programs and 120 employees by executing strategic marketing and communications plans
- Championed a team of 6 marketing individuals to achieve goals while maximizing performance
- Attained a 20% increase in email open rates by targeting messaging to the current agent base
- Consolidated Protector Plans marketing function to a single, unified team in 2015 and retained ongoing supervisory and mentoring responsibilities
- Supported 11% organic growth in 2021 by supporting a complete rebrand of multiple insurance programs including development and implementation of marketing plans
- Developed Profit Center communications plan, schedule, and calendar for all sources
- Executed communication including press releases, email marketing, and marketing collateral
- Designed and launched personal SharePoint sites to collaborate across the Profit Center
- Created internal marketing initiatives to improve team morale and employee engagement
- Orchestrated strategic data analytics and reporting to drive growth in key segments and regions
- Drove monthly analytical reporting and presentations to inform key parties about current trends
- Conducted website maintenance, content, and creation of new pages to enhance SEO.
Director of B2B Program Marketing, Communications & Analytics
Lawyer's Protector Plan (Division of Protector Plans)
01.2015 - Current
- Increased new business growth by 10% YOY by developing a new business plan for territories
- Built relationships, including agency and carrier relationships (B2B), to cultivate new business opportunities and retain renewal business that provides insurance services to 7,000+ attorneys
- Executed new and renewal business partnership strategies with the top 50 agents to enhance new business opportunities including campaigns that engaged agents in growth strategies
- Grew agent relationships including analysis of agency performance for KPIs including agency new business hit ratio, submission declination ratio, and renewal retention ratio
- Analyzed marketing initiatives in weekly roundtable meetings to promote marketing visibility
- Led all content creation, editing, and publications to enhance brand awareness
- Implemented marketing budgets for annual marketing plans, campaigns, and specific projects
- Developed consumer webinar series to increase productivity and improve agent relationships
- Trained and managed interns and marketing representatives in job functions and duties
- Implemented growth objectives for interns and marketing representatives with quarterly and annual educational goals
- Oversaw vendor management for promotional purchasing and brand recognition items.
Marketing & Communications Manager, Customer Relationship Manager, Sales Coordinator
Quala
10.2011 - 01.2015
- Communicated and resolved service issues with 1000+ customers to optimize satisfaction
- Directed 6 account managers and managed all logistics, including revenue reports, travel itineraries, integration of new Microsoft Dynamic CRM systems, and communications
- Increased social media presence by 75% including Facebook, LinkedIn, Google Places, Foursquare, and Google Maps
- Integrated and streamlined facility communication across 60 locations
- Developed customer pricing for 1,000+ customers; analyzed stores for profitability
- Designed new sales initiatives and internal communication to build employee involvement
- Established all marketing initiatives, including social media, print, and electronic
- Executed re-branding of the whole company, including website, social media, signage, forms, uniforms, promotional items, newsletter design, PowerPoint template, mobile site, etc
- Created and executed new trade show initiatives to generate new leads and increase sales.
Director of Marketing & Communications
The United Nations Association of Tampa Bay
11.2011 - 11.2013
- Established all marketing initiatives, including social media, print, and electronic content
- Developed a list of external contacts for all marketing outlets: print, electronic, radio, and TV.
Education
MBA - Business Administration
The University of Tampa
Tampa, FL08.2011
Master of Science - Marketing
The University of Tampa
Tampa08.2011
Bachelor of Science - Business Administration And Management
The University of Pittsburgh
Bradford, PA06.2009
Skills
- Project Management
- Team Leadership
- Strategic Marketing and Planning
- Integrated Marketing Communications
- Marketing Analytics
- Social Media Management
- Content Strategy
- Brand Management
- Developing Marketing Campaigns and Collateral
Certification
- Professional Certified Marketer, American Marketing Association
- Social Media Marketing Certification, Northwestern University
Affiliations
- Mentor, Leadership Coaching Program
- Keynote Speaker at UN Day, United Nations Association of Tampa Bay
- Phi Kappa Phi Honor Society, American Marketing Association, The University of Tampa Chapter
- University Scholar, National Honor Society and Alpha Lambda Delta, The University of Pittsburgh
- United Nations Association of Tampa Bay
Volunteer Experience
Volunteer Mentor/Trainer at The Humane Society of Tampa Bay
Timeline
Director of Marketing, Communications and Analytics
B&B Protector Plans, Inc.
10.2020 - Current
Director of B2B Program Marketing, Communications & Analytics
Lawyer's Protector Plan (Division of Protector Plans)
01.2015 - Current
Director of Marketing & Communications
The United Nations Association of Tampa Bay
11.2011 - 11.2013
Marketing & Communications Manager, Customer Relationship Manager, Sales Coordinator
Quala
10.2011 - 01.2015
MBA - Business Administration
The University of Tampa
Master of Science - Marketing
The University of Tampa
Bachelor of Science - Business Administration And Management
The University of Pittsburgh