Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
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Julianna Longo

Julianna Longo

Washington,DC

Summary

Executive communications leader with expertise in simplifying complex scientific and policy issues into impactful narratives. Extensive experience in supporting senior leaders at UN, WEF, and G20 events, crafting speeches and managing crisis communications. Demonstrated success in enhancing executive visibility, contributing to initiatives such as the launch of malaria and COVID-19 vaccines and addressing global challenges like gender apartheid and education financing.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Senior Director of Strategic Communications

Malala Fund
Washington, DC
02.2024 - Current
  • Led executive communications for Malala and senior leaders on gender apartheid and education financing frameworks during G20 debt negotiations.
  • Crafted speeches, media op-eds, and thought leadership pieces to advance policy and protect brand credibility for UN, G7, and G20 engagements.
  • Developed rapid-response strategies and crisis communications to ensure consistent messaging during politically sensitive debates.

Director of Global Strategic Communications

PATH
05.2024 - 12.2024
  • Led executive communications for CEO and senior leaders, crafting speeches and media strategies for global health R&D breakthroughs.
  • Transformed scientific complexities of malaria and COVID-19 vaccines into compelling narratives for media and policymakers.
  • Achieved top-tier media placements in outlets such as NYT, BBC, and Reuters through strategic multichannel campaigns.
  • Engineered a $3M Google-backed digital initiative, increasing traffic from 300K to 1.5M per month.
  • Directed messaging at UNGA, WEF, and G20, establishing PATH as a leader in science and health equity.
  • Developed a spokesperson program that enhanced media requests by 90% and increased mentions by 60%.

Deputy Director of Strategic Communications

PATH
11.2020 - 04.2024
  • Collaborated with R&D teams to create speeches and advocacy content for executive briefings.
  • Co-developed award-winning digital campaigns, achieving over 48 million views for World Toilet Day.
  • Established rapid-response strategies to combat vaccine misinformation, equipping executives with clear messaging.
  • Crafted impactful content that effectively communicated technical expertise to diverse audiences.

Communications Officer

PATH
03.2020 - 11.2020
  • Established global spokesperson program to enhance media engagement, increasing media requests by 90% and earned media mentions by 60%.
  • Secured $3M grant in search credits from Google through effective pitch support.
  • Translated complex technical expertise into accessible content across print, digital, and hybrid platforms.

International Marketing Manager

Yik Yak
05.2016 - 12.2016
  • Directed PR strategy for Brazil market entry, achieving 32,000 users within five months with a 60% retention rate.
  • Collaborated with regional agencies to execute a multichannel campaign that increased national visibility.
  • Developed customized content and digital assets to enhance community engagement and maintain user activity.
  • Utilized data-driven insights to optimize campaign performance and ROI, establishing a scalable growth model in international markets.

Press Secretary & Sr. Communications Officer

Military Supreme Court
08.2011 - 07.2015
  • Developed and executed crisis communication strategies that preserved institutional credibility during media scrutiny.
  • Trained senior judicial figures in effective media engagement, enhancing relationships with legislators and journalists.
  • Revamped the court’s digital communications with a comprehensive website overhaul and YouTube-first approach.

Executive Producer

TV Cultura
01.2009 - 07.2011
  • Produced and managed prime-time political segments, ensuring high production quality and budget efficiency.
  • Developed strategic relationships with political figures, journalists, and production teams to deliver impactful content.
  • Ensured editorial excellence in all segments, shaping public discourse effectively.

Education

Master in Journalism -

Northeastern University
Boston, MA
12.2016

Bachelor in Translation Studies -

Universidade de Brasília
Brasília, Brazil
08.2008

Bachelor in Journalism -

Universidade Católica de Brasilia
Brasília, Brazil
06.2008

Skills

  • Strategic communications and messaging
  • Media relations and executive positioning
  • Digital campaigns and audience engagement
  • Branding and content strategy
  • Crisis communications and rapid response
  • Data-driven storytelling and advocacy campaigns
  • Public relations
  • Team leadership and collaboration

Certification

  • Hispanic & Latino Executive Leadership Program
  • Situational Leadership II, Center for Leadership Studies
  • Project Management Professional, PMI
  • Responsible Data and Data Privacy, PATH

Languages

English
Native/ Bilingual
Portuguese
Native/ Bilingual
Spanish
Professional
French
Professional

References

References available upon request.

Timeline

Director of Global Strategic Communications

PATH
05.2024 - 12.2024

Senior Director of Strategic Communications

Malala Fund
02.2024 - Current

Deputy Director of Strategic Communications

PATH
11.2020 - 04.2024

Communications Officer

PATH
03.2020 - 11.2020

International Marketing Manager

Yik Yak
05.2016 - 12.2016

Press Secretary & Sr. Communications Officer

Military Supreme Court
08.2011 - 07.2015

Executive Producer

TV Cultura
01.2009 - 07.2011

Master in Journalism -

Northeastern University

Bachelor in Translation Studies -

Universidade de Brasília

Bachelor in Journalism -

Universidade Católica de Brasilia

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