Travel & Exploring - National Parks
Julianna Sides
Marketing & Communications Strategist
Denver,NC
Summary
Dynamic marketing leader with 13+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Diligent, strategic, and articulate communicator with excellent leadership and organizational skills to coordinate multiple, concurrent projects from concept through final delivery.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Projects
Strategic Marketing Consultancy
Cambridge Properties
Assisted with the development, design, legal contracts, and final plans for many up and coming entertainment centers in the Charlotte area. Worked across many industries and partnered with many vendors or contractors to ensure timelines were properly followed.
North Carolina Youth Development Response Team
In response to COVID-19, Rowan-Cabarrus YMCA partnered with the Cabarrus County School Board, both Atrium and the Novant healthcare systems to provide childcare and remote learning for children of first responders. North Carolina state government officials were in frequent contact and used the protocol created by my team as a guide to set safety standards for all NC childcare facilities.
Work History
Publishing and Communications Manager
The Peninsula Club
Cornelius, NC
03.2022 - Current
- Responsible for all design, administration, and updates to Club’s website and app, ensuring all areas are current and maintain relevant content
- Designed engaging Club-wide communication and marketing pieces, including e-newsletters, emails, event flyers, social media content, photography, videography, etc.
- Designed print and digital materials for all areas of Club, including new member pieces, menus, athletic tournament booklets, in-house signage, career fair materials, special event materials, website layouts, templates, logos, etc.
- Established and implemented consistent brand style for club across all communication platforms
- Learned new skills in HTML coding and applied them to daily tasks to improve efficiency and productivity
- Managed Club’s presence, messaging, and brand strategy across all social media platforms and increased interactions by 588% within five weeks
- Monitored online presence of company's brand to engage with users, strengthen member relationships, and remain up to date on industry trends and topics
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals and attract prospective members
- Collaborated with department heads on regular basis to ensure all areas of Club were being marketed effectively to provide exceptional member experience
President
Alchemedia, Inc.
Denver, NC
07.2021 - 04.2022
- Designed website layouts, templates, logos and unique branded files for use in digital and traditional printing methods serving small business' in Lake Norman area.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Advised clients on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
- Provided front-end website development and SEO tracking using WordPress, GoDaddy Pro, SemRush, Moz, Hubspot, Adobe Creative Suite, Canva, and other editing and illustration software.
- Developed and scheduled email blasts, social media posts, marketing campaigns and website updates through various channels.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Multi-tasked across multiple functions and roles to generate project results and meet deadlines and organizational expectations.
Full Charge Bookkeeper & Account Manager
Jasper Accounting Group, Inc.
Denver, NC
07.2021 - 02.2022
- Reviewed and filed financial documents, coded accounting entries for data processing and posted daily receipts and payments in accordance with all corporate protocols.
- Calculated deductions and processed payroll for 160+ small businesses.
- Prepared federal and state income tax returns for individuals, businesses, trusts, estates and non-profits.
- Performed tasks under limited supervision related to income tax compliance such as returns, extensions, forecasts and tax provisions for business sectors and corporate heritage business units.
- Reported financial data and updated financial records in ledgers and journals.
Youth Development Program Director
Rowan Cabarrus YMCA - West Cabarrus Branch
Concord, NC
09.2019 - 10.2020
- Responsible for all planning, budgeting, implementation and delegation of power within all youth programs.
- Committed to children and families within by connecting and empowering individuals and businesses of the region to the Y movement through advocacy, fundraising, and sponsorship.
- Worked with senior directors to coordinate team development activities and trainings.
- Developed monthly schedules and assignments for over 400 staff members and volunteers.
- Developed and created programs and monitored effectiveness against individual participant needs.
- Responsible for informing parents of children within these programs of upcoming events, policy changes, and their child’s mental and behavioral health while in program through emails and weekly newsletters.
- Provided overall supervision and management of program recruitment, hiring, training and terminating.
- Assisted with researching grants and grant writing tasks.
- Adhered to negotiated annual budget and spending requirements.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Social Media Specialist & Shipment Lead
Denise Albright Studios
Lincolnton, NC
02.2018 - 12.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Strategized social media campaigns helping to meet goals and reach untapped potential customers.
- Analyzed and reported social media and online marketing campaign results.
- Coordinated daily work strategies, following oral and written instructions to properly move and ship products.
- Adhered to industry best practices for warehousing, material handling and documentation.
- Collaborated with management to implement new initiatives and policies and achieve benchmarks for production, quality and safety.
- Managed scheduling and task delegation for 20-member warehouse team.
Youth Development Coordinator
Sally's YMCA
Denver, NC
05.2017 - 09.2019
- Planned and implemented wide-ranging programs, encapsulated learnings and activities including community programs and inspirational guest speakers.
- Coordinated with communities, school systems, parents and law enforcement in supervising youth development programs.
- Assisted schools with at-risk youth behavior, education and extracurricular activities to reinforce youth development programs.
- Held regular meetings with parents and teachers to discuss progress or regress of child's schooling, general behavior and specific issues.
- Increased number of after-school participants for Iron Station Elementary by 300% within one school calendar year.
- Produced original video/photography/digital marketing content by working collaboratively with department directors, parents and legal specialists to facilitate multimedia production.
Engagement Team Lead
YMCA Of Greater Charlotte
Denver, NC
09.2014 - 09.2019
- Help carry out community outreach events such as CommUNITY, 5K’s, Parent’s Night Out, Camp 7 Springs, etc…
- Achieved and maintained relationships with members, employees, and future members through all three areas of focus within the Y: healthy living, youth development, and social responsibility.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
- Created content and promotional videos for social media accounts, edited and approved newsletters for each department to be distributed to parents or members.
- Revamped Facebook pages of branches, increasing daily visitation from ~300 to ~2000 per month.
- Built and maintained relationships with community organizations
Skills
Account Management
Attention to Detail
Brand Development and Management
Budgeting and Allocation
Conducting Research
Consulting
Content Development
Contract Negotiation
Copywriting
Crowdfunding
Data Analysis
Digital Design - Adobe Creative Suite, Publisher Pro
HTML Coding
Leadership
Market Positioning and Strategy
Network Operations
Progressive Implementation
Revenue Modeling and Forecasting
Social Media
Supply Chain Management
Accomplishments
Regional Ambassador of the Southeast for Y USA
Education
MBA - Marketing Management And Community Outreach
08.2019 - Current
Bachelor of Science - Business Administration - Marketing
08.2015 - 12.2017
Associate of Arts - Business Administration - Communications
08.2013 - 05.2015
Interests
Photography & Videography - Nikon, GoPro, Adobe Creative suite
Art - painting, drawing, journaling, digital design, Procreate
Outdoor & Water Activities