Julianne Marotta
Digital Marketer
Chicago
Summary
Creative, data-driven marketer with a passion for blending storytelling, strategy, and analytics. For over five years, I’ve collaborated with teams to launch campaigns that connect with people—whether it’s designing a paid social strategy that fuels growth, crafting organic content that sparks conversation, or analyzing data to uncover insights that drive smarter decisions.
Overview
8
8
years of professional experience
17
17
years of post-secondary education
1
1
Certification
Work History
Senior digital marketing specialist
Kearney
01.2025 - Current
- Develop and manage LinkedIn account-based marketing campaigns for 130+ account teams, resulting in $110M+ bookings last year.
- Manage the firm’s “always-on” paid LinkedIn campaign with a $300K budget, overseeing campaign structure, ad copy, and optimization.
- Strategize, develop, and manage Google search campaigns with >5% click-through rate to enhance awareness of firm capabilities and industry expertise.
- Improve on-page search engine optimization performance for 60+ website pages using AHREFs platform.
- Create reports on paid campaigns, providing performance recommendations and insights to marketing leadership and client teams.
- Design and manage display campaigns to increase brand awareness at priority accounts using 6sense platform and Creatopy.
- Support recruiting and DEI teams through paid LinkedIn, Facebook, and Instagram campaigns, increasing brand awareness and facilitating new hires.
- Mentor new team members on digital team capabilities and firm knowledge.
Digital marketing specialist
Kearney
01.2023 - 12.2024
- Develop and manage LinkedIn account-based marketing campaigns for 130+ account teams, resulting in $110M+ bookings last year.
- Manage the firm’s “always-on” paid LinkedIn campaign with a $300K budget, overseeing campaign structure, ad copy, and optimization.
- Strategize, develop, and manage Google search campaigns with >5% click-through rate to enhance awareness of firm capabilities and industry expertise.
- Improve on-page search engine optimization performance for 60+ website pages using AHREFs platform.
- Create reports on paid campaigns, providing performance recommendations and insights to marketing leadership and client teams.
- Design and manage display campaigns to increase brand awareness at priority accounts using 6sense platform and Creatopy.
- Support recruiting and DEI teams through paid LinkedIn, Facebook, and Instagram campaigns, increasing brand awareness and facilitating new hires.
- Mentor new team members on digital team capabilities and firm knowledge.
Senior Digital Marketing Coordinator
Kearney
11.2021 - 01.2023
Digital Marketing Coordinator
Kearney
01.2021 - 11.2021
Marketing Coordinator
Kearney
03.2019 - 01.2021
- Acted as liaison for thought leaders, freelancers, and web design to oversee content creation of over 20 articles.
- Coordinated marketing campaigns to launch firm’s new capabilities, incorporating SEO, social media promotion, e-newsletters, videos, and press releases.
- Drafted communications, and managed RSVPs for in-person and virtual events for VP+ clients.
- Worked with PR firms to secure bylines and commentary of our leadership in the news to increase media presence.
Public Relations Intern
The Door
11.2018 - 03.2019
- Drafted media audits to inform clients of future PR strategy planning.
- Presented a creative PR strategy for one of Chicago's largest festivals.
Marketing Intern
Southern Glazer's Wine & Spirits
05.2017 - 08.2017
- Coordinated logistics for 10 of the company's 15-anniversary events with up to 200 attendees.
- Represented the company at the Illinois Restaurant Association for Chicago Gourmet Week.
Communications Intern
Ogilvy & Mather
01.2017 - 05.2017
- Curated the launch of a new liquor line for one of the largest privately held spirits company, resulting in a feature in an Australian newspaper.
- Promoted new menu item for the world's second-largest restaurant chain to various media outlets.
Education
Bachelor of Arts - Public Relations And Advertising
Indiana University, Bloomington
Bloomington, IN 05.2001 - 05.2018
Skills
- 6sense
- AHREFS
- Bombora
- Creatopy
- Demandbase
- Google Analytics & Ads
- Hubspot
- Interaction
- Leadberry
- Meltwater
- Meta
- Salesforce
- Sprout
Interests
Yoga
Pilates
Reading
Nutrition
Coloring
Nature
Live music
Moon-enthusiast
Learning fun facts
Certification
[Area of certification] Training - [Timeframe]
Timeline
Senior digital marketing specialist
Kearney
01.2025 - Current
Digital marketing specialist
Kearney
01.2023 - 12.2024
Senior Digital Marketing Coordinator
Kearney
11.2021 - 01.2023
Digital Marketing Coordinator
Kearney
01.2021 - 11.2021
Marketing Coordinator
Kearney
03.2019 - 01.2021
Public Relations Intern
The Door
11.2018 - 03.2019
Marketing Intern
Southern Glazer's Wine & Spirits
05.2017 - 08.2017
Communications Intern
Ogilvy & Mather
01.2017 - 05.2017
Bachelor of Arts - Public Relations And Advertising
Indiana University, Bloomington
05.2001 - 05.2018
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