Julianne Ribarits

Increase understanding and create demand for Ingram Micro's global IoT products through effective positioning, messaging, and marketing programs worldwide.

• Build a global IoT portfolio of solutions across North America, LATAM, APAC, and EMEA
• Define global IoT brand and go-to-maker strategies
• Provide creative direction and strategic leadership to the creative department
• Create and lead breakthrough creative strategy workshops
• Lead ideation and creative conception for messaging and communications
• Redefine best in class online experience for partners through digital transformation
• Responsible for global product marketing and communications
• Participate in new business activities and development
• Responsibility and accountability for the day-to-day management of all creative materials
• Partner with other executive team members to ensure quality, profitability, and client satisfaction for global business units
• Ensure and maintain a consistent, high-quality level of work
• Identify potential growth areas globally and collaborate with internal leadership to build and align strategies

Increased Freedom Forever's demand and revenue from 55 million at the beginning of 2018 to $500 million by 2021 by positioning the brand to focus on the customer's experience and executing a marketing strategy focused on education and exception customer support.

• Built Marketing department from scratch by scaling a three-person team into a multi-dimensional department of 14+ to support all marketing and creative programs within six months.
• In 14 months, I acquired the Customer Support, Reputation Management, and Escalations teams. Process improvements, opportunities, and efficiencies were built along with effective workspaces. Team size grew to 56 strong by the end of 2020.
• Re-built digital presence by making over www.freedomforever.com. This enhanced the brand, added powerful user functionality, and allowed us to execute our SEO and SEM strategies. Before leaving this June the site went through one more redesign.
• After only one month, we saw a 534% increase in referral traffic to our website, and our LinkedIn company page has attracted 85% more visitors and 37% more followers.
• Completed Freedom's first-ever national 30 min infomercial that debuted in April 2020. Which saw an average MER of 8 and as high as 17.25 in some markets.
• Created robust programs to support our Independent Authorized Dealer network that included recruiting, onboarding, training, sales collateral, and improved product tools to aid with in-field sales.
• Launched a Podcast within the first year focusing on the importance of disruption in our industry and how Freedom Forever, along with other solar leaders, plan to continue to drive change: www.freedomforever.com/solar-disruption-theory/
• Created a social media strategy, from the ground up, to build a stronger customer following that we can leverage with more targeted campaigns.
• Created aggressive video production schedule based on education for our customers, employee training and safety, as well as enhanced selling tools for our Dealer Partners. The team scripted, shot, and produced over 70 videos in our first year. Through COVID, we trippled that production rate while adhering to CDC guidelines.
• Implemented an education-based marketing campaign to support our customers in their solar journey: www.freedomforever.com/learning-center/
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.

Led creative strategy and drove initiatives with cross-functional departments in order to help airlines understand how to desire and best utilize Gogo's best inflight connectivity. In addition, led creative vision for Gogo’s marketing programs ranging from multi-channel campaigns, trade show exhibits, digital interactive tools, collateral resources, and website creation with ongoing data-driven enhancements.

• Created strategy and plan for Gogo's online presence, including merger of all five sites coupled with a strong SEO-driven plan, after a complete audit of it's digital footprint.
• Designed a component based system that allowed Gogo to efficiently create inflight portals that were easily branded for our many airline partners.
• Directed strategy and design of products and services to deliver on ancillary revenue goals of our airline partners.
• Prioritized enhancements through analytics review and user testing that improved the user experience and increased conversion rates across our website and various customer portal redesigns.
• Increased Gogo’s market visibility through cross-channel marketing campaigns.
• Oversaw, guided and coached 8 designers and art directors.
• Revamped work strategies and processes to accomplish agency objectives.
• Collaborated with outside agencies to manage project progress and milestones.

Enhanced consumer engagement solutions and designed multi-channel marketing campaigns with a focus on amplifying the team's capabilities and throughput while developing a more frequent client communication plan.

Clients: Sears, Kenmore, Craftsman, Die Hard, Whirlpool, and Amana

• Exceeded client expectations with creative solutions by assessing business objectives and understanding client expectations.
• Implemented processes for UX and UI teams to drive efficiency, creativity, and growth.
• Mentored designers, copywriters, and developers through ongoing projects, daily deliverables, and career goals.
• Monitored and promoted emerging trends in interactive technologies, content, design, and marketing tactics.
• Managed team of 5 employees, overseeing hiring, training, and professional growth of employees.
• Participated in continuous improvement by generating suggestions, and engaging in problem-solving activities to support teamwork.
• Maintained energy and enthusiasm in a fast-paced environment.

Directed strategy and solution-based design for Layer one Media with a focus on website design and mobile development for both B2B and B2C clients.

Clients: Samsung, GE, Reynolds, Hefty, Sargento, Nintendo, Palermo’s, Johnson Financial, Rite-Hite, Medline, Taste of Home, and IEWC

• Led creative team serving national and local clients.
• Designed digital strategy plans and creative solutions.
• Led design and development on projects from inception through final launch.
• Prioritized workloads and resource allocation.
• Analyzed project requirements, and budgets, and delivered high-quality output on time and on budget.
• Evaluated and contributed to creative team ideas and translated them into actionable project plans.
• Recruited, hired, and trained top candidates with an eye for performance.

Responsible for designing high-profile e-commerce website design, ongoing site enhancements, and multi-channel marketing campaigns.

Clients: Chicago Bears, Garrett Popcorn, Hobby Lobby, Fannie May, WeatherTech, Stewart Weitzman, Berretta, Magaschoni, Gum Brand, and many more.

• Developed strategic sales presentations.
• Assessed and quoted project design requirements.
• Created visually engaging websites, product builders, site tools, cross-channel marketing campaigns, SaaS solutions, and mobile experiences.
• Maintained post-production design and marketing strategies.
• Contributed to the creative process through original ideas and inspiration.
• Fostered a highly communicative, collaborative team culture on all visual product projects.
• Developed artistic visual products while working within defined technical constraints.

Created tension fabric trade show solutions for Fabric Images high profile brands such as Moen, Maserati, and Coca-Cola.

• Collaborated with clients to align style consistency with other marketing materials.
• Obtained approval of concepts by submitting rough drafts to the client.
• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
• Maintained consistent use of graphic imagery in materials and other marketing outreach.
• Actively listened to customers' requests, confirming complete understanding before addressing concerns.