Julie Allen
Chicago,IL
Summary
Marketing professional with 20+ years of experience in brand development and strategic content creation. Expertise in lead generation and customer loyalty enhancement, driving significant growth and profitability. Proven track record in designing and implementing impactful marketing strategies aligned with business objectives. Big-picture, big-idea person who thrives in a collaborative, innovative, and dynamic environment.
Overview
29
29
years of professional experience
Work History
Coachability Consultants Content Strategy
Consultant and Copywriter
11.2024 - Current
- Developed comprehensive content strategy and plan for consulting firm focused on coaching and coachability.
- Defined audience segments, content pillars, and key themes to enhance messaging.
- Wrote and produced impactful content for events, sales initiatives, and social media campaigns.
Brand and Marketing Consultant and Copywriter
Driv-Lok
01.2015 - Current
- Developed and initiated implementation of content strategy for Bigtincan sales enablement platform.
- Led strategic positioning efforts and created marketing toolkit for recent acquisition, including interim website content.
- Collaborated with HR to create comprehensive recruitment toolkit.
- Executed general content development and copywriting, focusing on use cases and product sell sheets.
Keshet Annual Report
Consultant and Copywriter
07.2024 - 09.2024
- Crafted compelling content and themes that aligned to their brand and highlighted this year's achievements.
- Established a content framework to present stories and statistics for maximum emotional impact.
- Collaborated with design team to create printed materials featuring dynamic visuals and engaging photography.
- Devised a roll-out plan including email announcements for donors and website updates.
Marketing Consultant and Copywriter
Northern Trust
11.2016 - 11.2018
- Developed marketing and sales content, including thought leadership pieces and web copy for key business lines.
- Created strategy for Wealth Management Planning Techniques Tool to enhance client engagement.
- Conducted audit of existing brand and marketing materials to identify updates and eliminate redundancies.
Vice President, Marketing
Signature Bank
01.2014 - 01.2015
- Executed comprehensive company rebranding, establishing strategic objectives and a messaging platform.
- Evaluated and selected brand agency for logo and asset creation and implementation.
- Directed complete overhaul of company website to enhance user experience.
- Developed and implemented marketing strategy aligning business goals with tactical initiatives.
- Formulated content and sales enablement strategies to support marketing efforts.
Director of Product Marketing, Senior Vice President
Jones Lang LaSalle
01.2010 - 01.2013
- Developed and implemented product marketing platform and go-to-market strategy for $400M business.
- Successfully launched four new products projected to generate $25M in revenue within two years.
- Led strategic marketing initiatives, performing client, competitive, and market analysis.
- Built sales enablement program with narratives, collateral, and digital tools for effective outreach.
- Established high-performance product marketing team, mentoring five members for optimal performance.
- Collaborated with business leaders and product development teams to commercialize new services.
- Executed multi-channel campaigns including print, video, digital, and trade shows.
- Drove demand generation and client engagement through loyalty programs and strategic positioning.
Director of Marketing, Vice President, Consulting, Energy and Sustainability Services
Bio-Pharma industry marketing
01.2006 - 01.2010
- Developed and executed targeted marketing strategies for product and industry segments.
- Created comprehensive content and social media plans, including webinars, blogs, and presentations.
- Established Jones Lang LaSalle as an industry thought leader through launch of first ever JLL blog: greenblog.com.
- Facilitated first Bio-Pharma client forum, achieving 80% attendance from target clients with high satisfaction ratings.
- Reengineered award strategy, resulting in recognition as Energy Star Partner of the Year for four consecutive years.
- Led strategic planning for consulting practice, focusing on productization and value proposition development.
Account Executive
Leibson McGrath, Boutique Residential Real Estate Advertising Agency
01.2001 - 01.2005
Marketing Manager, Texas Region
Equity Office
01.1999 - 01.2001
Marketing Coordinator
MCL
01.1996 - 01.1999
Education
English Literature
Loyola University of Chicago
01.1996
Product Week
Kellogg Executive Ed Curriculum
01.2012
Skills
- Brand Strategy and Development
- Content Strategy and Development
- Product Marketing
- Copywriting
- Service Marketing
Accomplishments
- Four-time winner of the Jones Lang LaSalle Da Vinci Award for Innovation (2010, 2012, 2013)
- Winner of the 2009 “Jones Lang LaSalle Club Award” for performance and excellence
- Winner of the 2010 High Performance Team Award
JONES LANG LASALLE SPECIAL RECOGNITIONS AND ACCOMPLISHMENTS • Four-time winner of the Jones Lang LaS
JONES LANG LASALLE SPECIAL RECOGNITIONS AND ACCOMPLISHMENTS
· Four-time winner of the Jones Lang LaSalle Da Vinci Award for Innovation (2010, 2012, 2013)
· Winner of the 2009 “Jones Lang LaSalle Club Award” for performance and excellence
· Winner of the 2010 High Performance Team Award
Timeline
Coachability Consultants Content Strategy
Consultant and Copywriter
11.2024 - Current
Keshet Annual Report
Consultant and Copywriter
07.2024 - 09.2024
Marketing Consultant and Copywriter
Northern Trust
11.2016 - 11.2018
Brand and Marketing Consultant and Copywriter
Driv-Lok
01.2015 - Current
Vice President, Marketing
Signature Bank
01.2014 - 01.2015
Director of Product Marketing, Senior Vice President
Jones Lang LaSalle
01.2010 - 01.2013
Director of Marketing, Vice President, Consulting, Energy and Sustainability Services
Bio-Pharma industry marketing
01.2006 - 01.2010
Account Executive
Leibson McGrath, Boutique Residential Real Estate Advertising Agency
01.2001 - 01.2005
Marketing Manager, Texas Region
Equity Office
01.1999 - 01.2001
Marketing Coordinator
MCL
01.1996 - 01.1999
Product Week
Kellogg Executive Ed Curriculum
English Literature
Loyola University of Chicago
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