Hi, I’m
Julie A. Barys
Senior Marketing Executive
Parker,CO
Innovation distinguishes between a leader and a follower.
Steve Jobs
Summary
High-Performance Marketing Team Builder | Marketing Technology & Innovation Champion | Data-Driven Strategist
Innovative and results-driven senior executive leader with extensive global marketing experience within highly competitive and diverse industries. Analytical professional skilled in successfully building high-performance teams to drive strategic business initiatives. Expertise in developing growth strategies that drive customer demand and acquisition by utilizing data, competitive intelligence, customer insights and implementing transformative digital platforms. Accomplished in implementing marketing tech for innovation and transformation, developing breakthrough campaigns across all marketing channels. Exceptional communicator, able to build relationships and promote collaboration across business lines to drive impactful change for long-term profitability.
Overview
15
years of professional experience
Work History
CommonSpirit HealthEnglewood, CO
Sr. Communications Strategist
03.2024 - Current
Job overview
- Developed and led communications strategy showcasing impact of IT technology across Common Spirit Health using masterful storytelling.
- Drove organizational change management across IT disciplines ensuring effective and efficient use of all resources (people, budget and systems) within IT.
- Built best practices to strengthen internal communications, streamlining information flow across departments and organizations.
- Managed website experience ensuring easy access to all information, tools and training for Project Managers and IT portfolio executive leadership.
- Reinvented training for IT tools and practices within Learning Management System to increase information retention and compliance associated with ServiceNow for strategic project management and strategic planning workspace.
- Created and designed executive leadership presentations outlining organizational strategies, showcasing performance and demonstrating business impact.
BC Consulting, PrincipalDenver, CO
Independent Marketing Consultant
02.2023 - 03.2024
Job overview
- Managed 5 complex projects involving strategic, highly- technical and large budget marketing plans.
- Established branding and positioning strategies to maximize market opportunity.
- Performed evaluation of marketing operation and processes, recommended automation tools and methods obtaining 20% greater efficiency, 22% effectiveness and to implement better performance measurement.
- Directed and facilitated cross-organization strategic planning sessions, develop go-to-market plans to support client short-term and long-term growth goals.
Air Methods CorporationGreenwood Village, CO
Vice President of Marketing
12.2020 - 12.2022
Job overview
- Developed and led marketing member team focused on driving business growth, going from minimal impact to driving over 75% of customer demand in less than 2 years.
- Identified key areas of growth, hired and acquired talent to build high-performance team, developed Account Based Management (ABM) marketing strategy to build relationships, and implemented new tools for measurement, attribution and automation.
- Directed efforts budget planning and allocation across all programs, raising bar on marketing performance by over 260% and growing customer loyalty and engagement by 78%.
- Generated effective reporting and analytics in BI to support real-time data driven decision making.
- Implemented new digital marketing campaigns (display, search, social) to focus on key targets in local areas; improved efficiency and effectiveness of marketing resulting in over 220% increase in patient transport requests in first year.
- Launched and led marketing for Motient, web-based software (SaaS). Developed leads for C-suite level hospital executives while educating healthcare professionals on value proposition of Motient.
- Developed solid marketing discipline for new base launches realizing accelerated return on investment, resulting in 68% revenue improvement.
- Introduced new tools for determining media investment allocation and launched media mixed modeling to maximize results. Immediately drove 40% lift on transports.
Western UnionDenver, CO
Sr. Director, Integrated Marketing Communications
03.2012 - 12.2019
Job overview
- Delivered success through expertise in marketing leadership by directing all aspects of customer strategy development, go-to-market planning, advertising campaigns, driving revenue growth and customer acquisition.
- Prioritized and allocated valuable resources, including budgets to meet and exceed business targets.
- Transformed U.S marketing organization, led talented team to deliver award-winning campaigns with breakthrough creative, enhanced digital execution along with full spectrum of media planning.
- Grew U.S cross-border digital channel by 28.9%, increased new customer acquisition by 9%, improved yearly brand metrics by 17% by identifying growth opportunities, by executing comprehensive marketing strategy and by leveraging data to drive decision making.
- Improved marketing return on investment (ROI) by 22% by streamlining processes to reduce time to market by 52% leveraging agile and lean management tactics; decreased costs by 30% and improved customer experience by optimizing digital media.
- Drove strategic improvements to boost operational and organizational efficiencies by implementing marketing automation tools, media mix modeling and cloud-based reporting tools to improve data driven decision-making.
Qwest | CenturyLink | LumenDenver, CO
Director of Acquisition Marketing
11.2009 - 03.2012
Job overview
- Provided strategic leadership in developing annual go-to-market plans, marketing strategies and campaign execution across 14-state territory to drive revenue growth and profitability for subscription services.
- Established successful plan execution for customer acquisition by directing 7 marketing teams and 9 sales channels to deliver 22% growth in customer acquisition.
- Improved high-speed internet revenue by 16% by effectively managing $242M annual marketing budget to launch effective and efficient marketing campaigns.
- Decreased marketing cost per gross ad by 15% and cost per call by 32% by introducing full media mix of strategies
Education
Purdue UniversityWest Lafayette, IN
Bachelor of Arts from Psychology
05.2001
Skills
Team Leadership & Development
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Timeline
Sr. Communications Strategist
CommonSpirit Health
03.2024 - Current
Independent Marketing Consultant
BC Consulting, Principal
02.2023 - 03.2024
Vice President of Marketing
Air Methods Corporation
12.2020 - 12.2022
Sr. Director, Integrated Marketing Communications
Western Union
03.2012 - 12.2019
Director of Acquisition Marketing
Qwest | CenturyLink | Lumen
11.2009 - 03.2012
Purdue University
Bachelor of Arts from Psychology
05.2001
Certifications and Affiliations
President of the Board of Directors, LISTEN FOUNDATION
Member, Association of National Advertisers (ANA)
Leadership Ascent Program Graduate
Certifications and Affiliations
President of the Board of Directors, LISTEN FOUNDATION
Member, Association of National Advertisers (ANA)
Leadership Ascent Program Graduate
Lean and Agile Boot Camp