Julie Beavers
DeKalb,IL
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
25
25
years of professional experience
Work History
Marketing Coach
Functional Medicine Fast Track
08.2018 - Current
- Increased lead generation for practitioners through setting up their marketing systems and creating targeted content including lead magnets, downloadable e-books, email sequences, direct messaging automation, blogs, social media calendars, and websites.
- Tracked practitioner's progress and followed up to ensure deadlines were met.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Developed, managed, and scheduled content to meet deadlines and engagement goals.
- Regularly communicated with practitioners to address questions or business concerns.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
- Initiated successful email marketing campaign, significantly increasing open and click-through rates.
- Designed logos and graphics consistent with practitioner's brand.
- Coached practitioners on successfully starting an online practice and attracting new patients.
- Approved, reviewed, and edited content flowing to website.
- Collaborated with team to deliver on-brand content in alignment with brand vision for practitioners.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new practitioners to the program.
- Utilized analytics and site metrics to determine areas of improvement.
- Analyzed practitioner engagement and kept track of practitioner contracted start and end dates.
- Troubleshot issues with landing pages, websites, Facebook, and other systems to reach resolution.
- Oversaw migration of multiple systems for the company to increase efficiency and optimize marketing for practitioners.
MEDIA PLACEMENT SPECIALIST
NSA MEDIA
05.2008 - 03.2018
- Effectively develop, supervise, support, and manage resources for a team of Placement Coordinators and Senior Placement Coordinators to meet deadlines and deliverables for multiple nationally recognized clients - Target, Walmart, Ulta, BMW, Meijer, Petco, Land Rover, and more.
- Ensure error-free execution of media buy using automation, proofing, and exception reporting
- Effectively communicate with team members, clients, creative agencies, vendors, and newspaper representatives
- Manage projects and events for nationally recognized clients
- Efficiently manage and manipulate large amounts of data using Excel and Alteryx Analytical Software
- Create customized client billing files for monthly media activity
- Ensure quality and accuracy of customized client databases, reports, and projects
- Incorporate strategic thinking and problem solving skills into each project or task
- Effectively start up new client accounts by populating the database with client specific information and work with client to ensure system reports are formatted to their requirements
- Create user interface wizards using Alteryx for teams to utilize in the creation of regular client reporting
- Place digital events within Google DCM
- Create surveys using Survey Monkey and tabulate results into a report format for easy interpretation
- Train new team members and create / update process and procedure manuals
- Identify, document, and implement more effective ways to perform client and placement functions
- Identify and participate in User Acceptance Testing for system enhancements and bug fixes
SENIOR MEDIA PLACEMENT COORDINATOR
NSA MEDIA
11.2005 - 05.2008
- Build and maintain complete, accurate databases for all placement activities
- Proof the Placement Coordinator's work and identify any discrepancies and errors encountered
- Accurately produce customized client reports
- Create billing files for monthly advertising activity
- Assist in starting up new client accounts
- Work closely with Placement Specialist to manage timelines and projects
- Oversee all projects/tasks assigned to the Placement Coordinators and ensure productivity by reviewing their work
- Train new employees on all placement duties and client team processes
- Incorporate strategic thinking into each project/task; transferring skills learned from previous experiences in order to accurately estimate timelines and surface potential roadblocks
MEDIA PLACEMENT COORDINATOR
NSA MEDIA
06.2002 - 11.2005
- Place ROP (Run of Press) and preprint circulars for national retailers
- Develop positive relationships between NSA Media, client, creative agencies, vendors, and newspapers
- Responsible for proofing electronic file information exported from clients' systems
- Work closely with Client Service Representatives and client to facilitate weekly advertising
- Daily contact with newspaper representatives throughout the United States
- Resolve newspaper billing discrepancies
- Negotiate make goods and delivery extensions with newspaper representatives
- Troubleshoot issues pertaining to missing media, damaged materials, or quantity issues
- Maintain accurate client database
- Assist new team members
MARKETING ADVISOR
RESOURCE BANK, N.A.
05.2000 - 05.2002
- Develop monthly newspaper advertising schedules
- Create print advertisements for bank products
- Place print advertisements in area newspapers and manage vendor contracts
- Write and place press releases within local newspapers
- Assist with annual scholarship program, The Centennial Service Award
- Layout and design monthly and quarterly newsletters
- Distribute monthly and quarterly surveys to clients and create reports for Department Directors and Board of Directors
- Communicate effectively with all areas and department levels of the bank
- Assist departments and branch managers with successful completion of their yearly marketing plan
- Organize bank tours with various community organizations and parade events
- Maintain and update employee referrals database
- Assist with planning and presenting quarterly Stakeholder meetings
Education
BACHELOR OF SCIENCE - Marketing
NORTHERN ILLINOIS UNIVERISTY
ASSOCIATE OF SCIENCE - Marketing
KISHWAUKEE COLLEGE
Skills
- Effective Communication
- Personable and friendly
- Building Relationships
- Content Editing
- Strategic content planning
- Content Development
- Brand Messaging
- Project Leadership
- Strategic Marketing
- Analytical
- Detail oriented
- Strong customer service skills
- Experience in data management
- Proficiency in data manipulation
- Strong time management
- Project management
- Organizational skills
- Effective communicator
- Event planning
- Advertising schedule development
- Budgeting
- Designing print advertisements
- Designing newsletters
- Designing brochures
- Designing flyers
- Designing surveys
- Honest
- Loyal
- Dependable
- Ability to work remotely
- Experience with Google Suites
- Experience with Slack
- Experience with Zoom
- Experience with Go High Level
- Experience with Kartra
- Experience with Asana
- Experience with Ontraport
- Experience with Notion
- Experience with Windows
- Experience with Microsoft Outlook
- Experience with Excel
- Experience with Word
- Experience with Access
- Experience with Powerpoint
- Experience with Publisher
- Experience with Alteryx Analytical Software
- Experience with WordPress
- Experience with Canva
- Experience with Survey Monkey
- Experience with DoubleClick Media
- Experience with Google Analytics
- Experience with Google AdWords
- Experience with MailChimp
- Experience with Facebook
- Experience with Instagram
- Experience with Pinterest
Timeline
Marketing Coach
Functional Medicine Fast Track
08.2018 - Current
MEDIA PLACEMENT SPECIALIST
NSA MEDIA
05.2008 - 03.2018
SENIOR MEDIA PLACEMENT COORDINATOR
NSA MEDIA
11.2005 - 05.2008
MEDIA PLACEMENT COORDINATOR
NSA MEDIA
06.2002 - 11.2005
MARKETING ADVISOR
RESOURCE BANK, N.A.
05.2000 - 05.2002
ASSOCIATE OF SCIENCE - Marketing
KISHWAUKEE COLLEGE
BACHELOR OF SCIENCE - Marketing
NORTHERN ILLINOIS UNIVERISTY
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