Summary
Overview
Work History
Education
Skills
Certification
Timeline
Additional Experience
Generic

Julie Berkowitz

Tenafly,NJ

Summary

Results-driven fundraising professional prepared to elevate philanthropic efforts and donor engagement. Adept at developing strategic relationships and crafting compelling donor communications. Known for fostering teamwork and delivering impactful results in dynamic environments.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Director of Major Gifts

The Salvation Army of Greater New York
2023 - Current
  • Lead and motivate a team by setting goals, providing training and ensuring performance excellence
  • Enhance team collaboration through regular communication, goal setting, and performance evaluations
  • Identify, cultivate, and solicit major gifts from individuals, corporations, and foundations, resulting in increased funding for key programs and initiatives
  • Manage a portfolio of 100+ major gift donors, securing six and seven-figure gifts, resulting in $2.2 million in annual fundraising revenue
  • Create and plan in-person annual donor recognition and virtual events
  • Organize successful donor events and meetings, fostering lasting connections between supporters and the organization.
  • Conduct in-depth donor research to expand pipeline, identifying philanthropic goals
  • Collaborate with program staff to align fundraising efforts with organizational priorities
  • Manage donor communications, including stewardship newsletters, proposals, and invitations to exclusive events
  • Develop and implement targeted cultivation plans for key prospects, leading to increased engagement and gift commitments
  • Assist Gift Planning team with collaborative gifts
  • Help build and expand Advisory & Council Boards

Senior Donor Relations Director

The Salvation Army
01.2019 - 2023

· Cultivated and steward new and existing donors

· Annually surpassed goals, securing six and seven-figure gifts

· Selected to participate in a special committee across the Eastern territory

Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth

· Ran monthly major gifts team meetings

· Launched new series of virtual donor-centric events

· Spearheaded cross-departmental quarterly meetings

· Collaborated across division to create quarterly newsletter content

· Strategized with the gift planning team

· Worked with the marketing department for consistent messaging

· Entered daily correspondence in Salesforce


Director of Corporate and Foundation Relations

The Salvation Army
01.2018 - 01.2019
  • Built portfolio of new and existing Corporations and Foundations
  • Worked in conjunction with grant writer on proposals
  • Managed invitees to Gala, followed up for sponsorships, ticket sales

Major Gifts Coordinator

The Salvation Army
01.2016 - 01.2018
  • Coordinated annual gala, managed golf tournament and donor-centric events
  • Composed and edited correspondence; letters of appeal, acknowledgement letters, invitations
  • Prepared and executed mailers
  • Tracked donations
  • Managed monthly and annual campaigns
  • Researched prospects and donors
  • Maintained donor database

Marketing & Event Consultant

NDC
01.2014 - 01.2016
  • Company Overview: Management and marketing firm for healthcare professionals
  • Produce and manage all events. Source venues, negotiate with vendors, maintain RSVP and budget spreadsheets, and create invitations and collateral
  • Oversee the launch of new website
  • Expand database of new clients
  • Develop marketing collateral and assets
  • Create email blasts and track results
  • Design, research, and provide copy for quarterly newsletter

Marketing Consultant

Millers
01.2009 - 01.2015
  • Company Overview: Compounding and healthcare pharmacy
  • Coordinated advertising campaigns and sought new campaign opportunities
  • Facilitated and organized launch of grand re-opening with the city and press
  • Researched and booked event entertainment
  • Maintained and updated marketing advertising calendar
  • Assisted in execution of launch of new skincare line

Director of Marketing and Licensing

Haddad Brands
01.2002 - 01.2007
  • Company Overview: Leading children’s apparel company
  • Cultivated and maintained relationships with major global licensing partners, including Nike, Jordan, Levi’s, Dickies and Harley-Davidson
  • Produced and managed all events both locally and nationally
  • Updated company website including layout and images, collaborated with company VP’s and sought approval from licensors
  • Drove relationships with retailers such as Macy’s and Dillard’s and oversaw in-store POS/POP
  • Developed and executed strategic brand visibility and sales generation programs
  • Provided direction to in-house creative directors and graphic designers for trade ads and development of POS
  • Presented seasonal lines to top-tier editors at major industry publications and trades
  • Drafted company newsletter and executive communications
  • Oversaw company presence at all major industry trade shows and conferences including MAGIC kids and Camex

Education

B.A. - Psychology

Hofstra University

Skills

  • Proficient in all Microsoft applications, Salesforce, Clearview, ResearchPoint, and DonorPerfect
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Certification

2022 – Certificate in Fundraising from NYU

Timeline

Senior Donor Relations Director

The Salvation Army
01.2019 - 2023

Director of Corporate and Foundation Relations

The Salvation Army
01.2018 - 01.2019

Major Gifts Coordinator

The Salvation Army
01.2016 - 01.2018

Marketing & Event Consultant

NDC
01.2014 - 01.2016

Marketing Consultant

Millers
01.2009 - 01.2015

Director of Marketing and Licensing

Haddad Brands
01.2002 - 01.2007

Director of Major Gifts

The Salvation Army of Greater New York
2023 - Current

B.A. - Psychology

Hofstra University

Additional Experience

  • PS 527 East Side School for Social Action
  • 2018 - PTA Co-Vice President
  • 2015 –2017 – PTA Co-Secretary
  • 2014 – 2018 – Design Committee Chair for Annual Benefit
Julie Berkowitz