Julie Booth
Portland,OR
Summary
Dynamic and accomplished hands-on UX leader with extensive experience in fintech, eCommerce, and SaaS. Known for first hire to start-up and build effective experience design and research teams.
Overview
16
16
years of professional experience
Work History
Director of UX Research
ServiceTitan
01.2022 - Current
- Spearheaded development and growth of UX research function from 3 usability studies per year to 100+ studies per year, establishing robust team that became central pillar in company’s product development lifecycle, applying effectiveness, efficiency, and ease metrics.
- Drove strategic integration of advanced research methodologies, including AI, enhancing precision and impact of user insights on product innovation.
Head of Consumer and User Experience
Columbia Sportswear
02.2020 - 01.2022
- Led overhaul of consumer experience strategy for Columbia.com, enhancing key eCommerce metrics and user engagement through targeted research initiatives
- Led development of cohesive design language, ensuring consistent and engaging user experiences across all digital platforms.
- Rebuilt and directed cross-functional team, driving improvements in customer insights and UX, directly contributing to sustained 200% YOY revenue growth and customer retention.
Staff UX Researcher / Manager
Shopify
09.2017 - 01.2020
- Formulated and executed UX research strategies for Shopify Financial Services, influencing major product decisions and feature developments. Launched Shopify Balance : https://www.shopify.com/balance
- Cultivated team-oriented environment that encouraged innovative research approaches, directly impacting product usability and merchant satisfaction. Managed team of UX Researchers and Content Strategists
Director of UX
Fiserv
06.2015 - 09.2017
- Led UX design and research for digital banking platforms, enhancing user interfaces for over 10 million users
- Led development of standardized design language, creating unified and intuitive user experience across digital banking products.
- Developed and standardized key UX benchmarking performance metrics that guided design process and supported product excellence.
UX Architect
Columbia Sportswear
05.2014 - 06.2015
- Led user-centered approach to checkout conversion optimization, resulting in +3.9 million dollars in incremental revenue across 3 US brand consumer sites.
- Work with development and design teams to ensure implementation of information architecture and user flows.
- Conduct usability testing and implement feedback to improve user navigation.
- Ensure consistency and adherence to UX best practices across all digital touch points.
Human Factors Engineer
Intel
05.2013 - 06.2014
- Designed, managed, and documented user interfaces for administrative and programming tools for Bill of Materials management system.
- Introduced wireframing, personas, storyboards, rapid prototyping, and GUI mockups to agile team working in scrum.
- Created a series of internal user tests for sample applications and tutorials. Established baseline SUS and tracked incremental improvement tied to design updates, calculated +1 million hours in efficiency savings over the first quarter of use.
UX Manager
Tripwire
06.2010 - 07.2012
- First UX Hire
- Built and managed team of UX Designers from 0 to 10 a year.
- Designed faceted navigation system for managing IT assets in information security environment. Managing and classifying assets in information technology environment using tags
US US 20130054601 A1
UX Analyst
Conway Trucking
01.2009 - 06.2010
- Conducted comprehensive user research that directly contributed to developing new user personas and story maps, enhancing omnichannel experience in 24-hour freight logistics.
- Spearheaded user experience strategies and testing processes that improved service delivery and CSAT metrics.
Education
Master of Fine Arts - Theatre Design And Production
The University of Tennessee - Knoxville
Knoxville, TNB.A - Drama
University of North Carolina
Asheville, NC United StatesSkills
- User-Centered Design: Leading teams to prioritize usability and accessibility
- Design Systems: Overseeing development and maintenance of cohesive design systems to ensure consistency
- Research: Steering design and execution of usability studies, interviews, surveys, and eye tracking
- VOC: Leading integration of AI and machine learning to enhance customer insights
- PDLC: Managing integration of design and research for iterative development
- Cross-functional: Fostering collaboration with Engineering, Product, and Design teams to align UX strategies with business goals
- KPIs: Establishing and monitoring key performance indicators (KPIs) and objectives and key results (OKRs) to measure UX effectiveness
- Mentorship: Fostering culture of team creativity and collaboration in experience design and research
Timeline
Director of UX Research
ServiceTitan
01.2022 - Current
Head of Consumer and User Experience
Columbia Sportswear
02.2020 - 01.2022
Staff UX Researcher / Manager
Shopify
09.2017 - 01.2020
Director of UX
Fiserv
06.2015 - 09.2017
UX Architect
Columbia Sportswear
05.2014 - 06.2015
Human Factors Engineer
Intel
05.2013 - 06.2014
UX Manager
Tripwire
06.2010 - 07.2012
UX Analyst
Conway Trucking
01.2009 - 06.2010
Master of Fine Arts - Theatre Design And Production
The University of Tennessee - Knoxville
B.A - Drama
University of North Carolina