Microsoft Office Suite
JULIE CARLSON
Arlington
Summary
Results-driven and highly creative Sales & Event Manager with over two decades of expertise in B2B sales and event management. Recent experience with Consultancy has further honed skills in driving sustainable business growth. Adept at leading teams, managing multimillion-dollar budgets, and building strong client and vendor relationships. Proactive attitude, dedication, and adaptability allow for quick learning and excellence in any environment. Strong work ethic and effective communication skills contribute to a dynamic team and support organizational goals.
Overview
20
20
years of professional experience
Work History
Restructuring Consultant
All Seasons Waterproofing & Drainage
11.2024 - Current
- Implemented business development initiatives to drive growth and streamline workflows. Overhauled operational and reporting processes to enhance efficiency and reduce costs.
- Restructured organizational processes and introduced a CRM system for improved project management.
- Collaborated with stakeholders to define precise project scope, objectives, and deliverables.
Event Venue & Catering Sales Manager
The Golf Club at Newcastle
07.2023 - 11.2024
- Cultivated strong client relationships from initial contact to event completion, resulting in over $800K in event sales and $1.1M in catering revenue in one year.
- Provided customized proposals, negotiated contracts and conducted venue tours to align client expectations with services delivered.
- Collaborated with operations teams and external vendors to ensure seamless logistics.
Event Specialist
Medical Teams International
04.2021 - 07.2022
- Created and produced all large-scale donor events from end-to-end, including virtual, live programming, as well as in-person events contributing to the organizations revenue by 20% year-over-year.
- Managed all components of the execution of the 'Field of Dreams' auction, dinner and program at T-Mobile Park. Including all auction procurement, program creation, and volunteer coordination resulting in raising $1M+ from over 2,000 donors in attendance.
- Liaised with donors and stakeholders to understand their vision and requirements, customizing events to meet their specific needs.
Restructuring Consultant - Event & Sales Management
Red Stick Social
11.2021 - 04.2022
- Revamped sales strategy for a 35,000 sq. ft. entertainment venue, driving a $1.1M YoY revenue boost.
- Introduced new menu and sales promotions, aligning team training and branding with business goals.
- Provided advice and contributed resources on operational processes, business development initiatives, organizational changes and other areas of improvement.
Director of Events & Catering Sales
Mayflower Park Hotel
05.2019 - 04.2020
- Organized and managed multiple events simultaneously, ensuring that all deadlines were met, while surpassing the sales target of $700k.
- Worked in collaboration with the Executive Chef to redesign and overhaul the entire catering menu. Planned event menus to align with the event theme or budget, and coordinated and managed all banquet staff including handling payroll, hiring, and any disciplinary action.
- Generated reports summarizing performance metrics such as audience size, budget variance analysis, and other KPI's. Worked in collaboration with Director of Sales to establish catering budget.
Education
BFA - Graphic Design
The Art Institute of Dallas
Dallas, TX01.2010
Skills
- Logistics management
- CRM software integration
- Proficient in Microsoft Office Suite & Google Workspace
- Event planning software proficiency
- Experienced in large-scale, live, and virtual events
- Revenue Forecasting & Budget Management
- Project Management & Process Optimization
- Highly organized & effective at multi-tasking in fast-paced settings
- Vendor management
- Team Training
- Interdepartmental facilitation expertise
- Creative Design
Accomplishments
- Raised over $1M in donations at a single flagship fundraiser.
- Generated $1.1M+ in catering revenue at The Golf Club at Newcastle.
- Directed the successful overhaul of the sales department at Red Stick Social, resulting in a major revenue rebound and sustaining operations as the only department to remain intact post-restructuring.
- Turned a surprise opportunity with the PGA into a $20,000+ win, closing a major catering deal and becoming the official caterer for The Colonial Golf Tournament.
- Maintained Seamless Operations During Cybersecurity Incident at The Golf Club at Newcastle.
Software
Salesforce
Triple Seat
Delphi
SocialTables
CVENT
On24
BetterUnite
Google Workspace
Work
HubSpot
Jobber
Housecall Pro
Caterease
Maestro
Delphi Diagrams
Microsoft Dynamics
Aloha
Adobe Creative Suite
Adobe Professional Suite
Youtube
Microsoft Teams
Zoom
Skype
Delphi Diagrams
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsPaid time off4-day work weekWork from home optionPaid sick leave401k matchTimeline
Restructuring Consultant
All Seasons Waterproofing & Drainage
11.2024 - Current
Event Venue & Catering Sales Manager
The Golf Club at Newcastle
07.2023 - 11.2024
Restructuring Consultant - Event & Sales Management
Red Stick Social
11.2021 - 04.2022
Event Specialist
Medical Teams International
04.2021 - 07.2022
Director of Events & Catering Sales
Mayflower Park Hotel
05.2019 - 04.2020
BFA - Graphic Design
The Art Institute of Dallas
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