JULIE CASTIN
Jupiter,FL
Summary
Versatile and collaborative client service leader with a proven track record of building strong partner-agency relationships. Skilled in driving business and social impact through strategic and diverse integration, while also helping agency teams meet ambitious donor growth and revenue goals. Possessing exceptional interpersonal skills, able to effectively influence and lead stakeholders in complex organizations. Passionate mentor committed to making others successful.
Overview
20
20
years of professional experience
Work History
Director, Partnerships & Philanthropy
SAVE THE CHILDREN
01.2018 - Current
- As Philanthropic Advisor for agency’s high net-worth donors in Florida, empower individuals who wish to support Save the Children with their investments
- Responsible for building and stewarding relationships with portfolio of 100+, serving as donors’ point of contact; developing long-term major gift strategies, plans and communication aligned with supporter’s interests; and driving revenue to meet agency goals. Exceeded 2024 goals by XX%.
- As Corporate Partnerships leader, directed the diversified growth and management of brand equity and programmatic interests of Global Corporate Partners including Warner Bros. Discovery, Johnson & Johnson and Bulgari, and top-tier partners Mondelez, Ulta Beauty and Disney, delivering $7M+ annual cash revenue while exceeding YOY goals.
- Vastly expanded Discovery’s partnership through strategic implementation of their global Social Good platform, RISE, establishing partnerships with 19 country offices to support community impact and business objectives through content development, CRM, advocacy, thought leadership, employee engagement and humanitarian response, increasing financial commitments 50%. Exceeded 2021 impact goals by reaching 3M people via innovative activation.
- Proactively led growth across Johnson & Johnson brand equity interests including cause marketing, enterprise-wide employee engagement, and thought leadership, anchored in partner’s commitment to healthcare workers.
- Reinvigorated Bulgari North America partnership by leading development of Arte di Bulgari, a first-of-its kind community-based afterschool arts program, delivering social-emotional support and extending partner’s CSR interests to key markets. Drove U.S visibility plan to support renewal of larger $100M global partnership.
- Diversified Disney relationship in 2021 with senior leadership engagement on gender equity, supply chain pilot programming in India and innovative employee engagement, expanding relationships across four divisions.
- Co-chair of Dis/Ability & Wellness Network, EAG aimed at making agency one of the best nonprofit workplaces for people with chronic illnesses and disabilities through policy, inclusion training and discussion.
- Selected by senior leadership to serve as a mentor in Save the Children’s first cohort of Mentorship, Championship, and Sponsorship Program in 2023/2024; rejoined as mentor for 2024/2025 class.
VP, Account Director
MATCH MARKETING GROUP
01.2017 - 01.2018
- Led jobs-based brand planning and activation for key Conagra CPG brands including Orville Redenbacher’s, P.F Chang’s Home Menu and Swiss Miss.
- Proactively guided multi-functional agency team across two offices during critical transition period.
- Led Commercial Innovation strategy and concept development across Conagra’s flagship brands.
- Led inter-disciplinary agency team (IAT) responsible for brand activation, including media, PR and Shopper.
Senior Account Director
IN MARKETING SERVICES
01.2013 - 01.2016
- Brand and customer activation team lead for J.M Smucker (JMS) CPG brands including Smucker’s, JIF, Folgers and Dunkin’ Donuts, liaising between JMS customer integration and national consumer promotion, providing visibility and connectivity between teams.
- Stewarded turn-around of client relationship, resulting in retention of business and incremental opportunities.
- Guided extensive annual planning, insight-driven customer plan development and consumer activation.
- Identified focus areas and established best in class ways of working across client and agency teams.
- Motivational team leader, managing cross-functional team of 20 with six direct reports across agency disciplines.
- Management of brand activation for key Edgewell Personal Care brands: Playtex, Carefree, Stayfree, Banana Boat, Hawaiian Tropic and Wet Ones.
- Led insight-based planning, strategy, platform development, customer plan integration and IAT collaboration.
- Launched Sun Care Category Education to provide relevancy, simplify shopping and improve occasion compliance.
Account Director
MATCH DRIVE
01.2008 - 01.2013
- Led consumer promotion for ten international wine and Champagne brands for Pernod Ricard USA account.
- Responsible for brand planning, promotion strategy to target segments, and collaboration with brand mangers, ambassadors and winemakers.
- Mentored and guided team of seven cross-functional professionals in complex programming.
- Led agency team in concept development of 35 + programs, 360 programming and 300 + elements annually.
- Drove national accounts ideation for brands and key retailers, including sell in and programming, across channels.
- Secured strategic partnerships for key brands, enabling each to identify unique consumption occasions and gain display.
- Initiated strategic alliance between Jacob's Creek and Weber-Stephen, resulting in fully integrated programs in 2012 and 2013.
- Led development of fully integrated strategic partnership between Jacob's Creek and partner Share Our Strength, brand’s first cause marketing partnership, driving year-long off and on-premise programming.
Senior Account Executive
GW HOFFMAN MARKETING
01.2005 - 01.2008
- Management of consumer promotion for The Dannon Company’s High Health brand, ACTIVIA.
- Member of team responsible for communication strategy for U.S. and introduction of probiotics to yogurt category.
Education
Bachelor of Arts - Communication
St. Norbert College
De Pere, WISpace Planning and Design
Harrington Institute For Interior Design
Chicago, ILSkills
- Strategic Planning
- Account Management
- Cross-Functional Team Leadership
- Social Impact Programming
- Partner Engagement
- Project Management
- Concept/Campaign Development
- Cause Marketing
- Fundraising
- Brand Activation
Affiliations
- Association for Fundraising Professionals
Timeline
Director, Partnerships & Philanthropy
SAVE THE CHILDREN
01.2018 - Current
VP, Account Director
MATCH MARKETING GROUP
01.2017 - 01.2018
Senior Account Director
IN MARKETING SERVICES
01.2013 - 01.2016
Account Director
MATCH DRIVE
01.2008 - 01.2013
Senior Account Executive
GW HOFFMAN MARKETING
01.2005 - 01.2008
Bachelor of Arts - Communication
St. Norbert College
Space Planning and Design
Harrington Institute For Interior Design
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