Hi, I’m
JULIE CRAFT
Portland,OR
Summary
Results driven positive team leader professional with expertise in retail operations management, communication and negotiating with demonstrated record in specialty/luxury market success. Driven to provide superior quality customer service/hospitality, creating solutions for client base to drive loyalty, retention and sales revenue in the customer experience. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public in fast paced environments.
Overview
12
years of professional experience
1
year of post-secondary education
Work History
EyeHealth NorthwestPortland, OR
Dispensing Optician
10.2022 - 05.2023
Job overview
- Adjusted frames to fit patient faces by bending and shaping with hands, tools, and heat.
- Educated clients about how to adapt to, wear, and care for eyeglasses.
- Set up attractive displays, shared current promotions, and offered excellent customer service to increase satisfaction.
- Operated lensometers to orient and mark uncut lenses for eyeglasses.
- Managed check-in and check-out procedures, verified patient information, and submitted lens orders.
- Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
- Filed claims with vision and medical insurance companies to garner payment for optical services.
- Measured patients' faces for bridge, eye size, and temple length to select comfortable frames.
Ben Bridge JewelerPortland, OR
Luxury Sales Consultant
05.2022 - 09.2022
Job overview
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing converting transactions 75%.
- Worked independently with minimal supervision.
- Built relationships with customers and community to promote long term business growth by obtaining +5 new clients weekly.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Contributed to team objectives in fast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Represented high end brands Rolex, Cartier, Tag Hauer, Tissot, De Beers diamonds, Mikki Moto Pearls, and Roberto Coin
Mayesh Wholesale FloristHouston, TX
National Ecommerce Sales/Service CoordinatorRemote
04.2021 - 03.2022
Job overview
- Orchestrated successful promotional strategies, boosting sales additional $1Million.
- Communicated with upper management to implement continuous improvements in Ecommerce experience and exceed team goals.
- Capitalized on solutions presented by HubSpot CRM software to enhance lead prospecting and sales management.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience through specific training programs implementation.
Helzberg DiamondsPortland, OR
Store Manager
06.2019 - 06.2020
Job overview
- Performed engaging sales presentations to new clients, explaining technical information in simplified language to promote features and benefits to instill trust with clients developing loyalty and superior experience
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals with increases over 5% LY sales
- Coached staff on performance and appropriately handling difficult and complicated sales by implementing monthly role play training and encouraging use of active listening and overcoming objection skills
- Directed/performed construction of product displays on daily basis, following corporate planograms, procedures, promotions and seasonal trends
BEN BRIDGE JEWELERPortland, OR
Sales Associate
08.2016 - 03.2019
Job overview
- Extensive brand ambassador certification by luxury vendors-Rolex, Tudor, Breitling, Tag, Forevermark Diamond, Roberto Coin, Mikimoto
- Implemented up-sell strategies with product knowledge, and best customer service skills to drive sales increases in diamond department and timepiece products to $1 million dollars in sales results yearly
- Worked collaboratively with team members to positively drive best customer service initiatives, achieving sales goals and increasing feedback scores on social media outlets.
- Increased sales by 20% each year by offering consultation on products and services and applying customer hospitality and up-selling techniques growing customers base.
Signet/Kay JewelersPortland, OR
Store Manager
03.2011 - 08.2016
Job overview
- Achieved Top 10 Best Sales Manager in region of 80+ locations gaining 6 of 6 standards performance 5 years consecutively by assessing sales reports to identify and enhance sales performance
- Exceeded sales goals to top volume sales increase in 3 years from B to A volume store over $2.1 million, 29% increase, Increased store profit from 16% LY to 55% 2015-2016
- Drove sales results to achieve top 5 store YTD in region 2014-15, Increased store sales volume level C growing to B volume of $1 Million
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Education
ABO Optical Training Through Employer
No Degree from Optical
10.2022 - Current
American Gem SocietyLas Vegas, NV
Registered Jeweler from AGS-Your Way Diamond Grading
2018
Gemological Institute of AmericaCarlsbad, CA
A.J.P.-Accredited Jewelry Professional from Diamond/Color/Jewelry Essentials, Diamond Grading
2018
Diamond Council of AmericaNashville, TN
Diamondtologist from Gemology
2012
Orange Coast CollegeCosta Mesa, CA
Associates from Liberal Arts Studies
1989
Skills
- Merchandising
- Goals and performance
- Team leadership and coaching
- Business development and planning
- Relationship building and management
- Exceptional communication and collaboration skills
- Positive attitude and demeanor
- Customer Experience/satisfaction
- Maximizing Profitability
- Customer Satisfaction
- Product and Service Promotion
- HUBSpot CRM
- Salesforce Software
- Verbal and Written Communication
- Virtual Learning Management/Video Conferencing
- Verifying Prescriptions
- Optical Orders
- Electronic Medical Record (EMR) Systems
- Measurement Documentation
- Evaluate Prescriptions
- Provider Training
- Corrective Lens Options
- Effective Working Relationships
- Active Listening
Other Experience:
Nordstrom Department Manager, Harry & David Store Manager, Godiva Chocolatier Area Training Manager, Yankee Candle Area Training Manager, Estee Lauder Special Events Artist LA, Bobbi Brown Artistry Team NYC, Gap General Manager
Timeline
Dispensing Optician
EyeHealth Northwest
10.2022 - 05.2023
ABO Optical Training
No Degree from Optical
10.2022 - Current
Luxury Sales Consultant
Ben Bridge Jeweler
05.2022 - 09.2022
National Ecommerce Sales/Service CoordinatorRemote
Mayesh Wholesale Florist
04.2021 - 03.2022
Store Manager
Helzberg Diamonds
06.2019 - 06.2020
Sales Associate
BEN BRIDGE JEWELER
08.2016 - 03.2019
Store Manager
Signet/Kay Jewelers
03.2011 - 08.2016
American Gem Society
Registered Jeweler from AGS-Your Way Diamond Grading
Gemological Institute of America
A.J.P.-Accredited Jewelry Professional from Diamond/Color/Jewelry Essentials, Diamond Grading
Diamond Council of America
Diamondtologist from Gemology
Orange Coast College
Associates from Liberal Arts Studies
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