Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Julie Cuomo

EILUJBEAUTY.COM

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Dedicated Sales management professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented Business Developer bringin 20+ years of marketing and leadership experience with special emphasis helping Beauty Sales & Spa clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure a business sales position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time sales position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

32
32
years of professional experience

Work History

President

Eiluj LTD.
Katonah, NY
12.2003 - Current
  • Opened a luxury beauty & skincare spa with top recognized product lines
  • Work with many high level executives on sales events, and promotions on many product lines
  • Researched and learned what the target market was in the beauty industry, and handled all buying levels
  • Attended many tradeshows and researched many different brands
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Reduced operational costs through strategic cost management initiatives.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Supported project management team for optimal performance.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Established innovative policies to improve organizational performance and increase customer satisfaction.
  • Led operational team in development, rollout, and management of new product lines.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Monitored key business risks and established risk management procedures.
  • Represented organization at industry conferences and events.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Oversaw divisional marketing, advertising and new product development.

Business Owner / Brand Development

Eiluj Beauty Lounge
Katonah, NY
11.2003 - Current
  • Created & Developed Eiluj Beauty a luxury brand and an extensive line of cosmetics.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched and identified new opportunities for product and brand development.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Compiled product and customer data to generate informed profit projections.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Been Award in several local & national magazines on Innovation & quality of brand
  • Constant research on new market trends and have grown my brand awareness all over social media platforms.

Sales Consultant

Best Plumbing Tile & Stone
Scarsdale, NY
03.1993 - 02.1999
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Increased sales by over 30%
  • Proven record to over and exceed sales goals & customer satisfaction
  • Trained staff , how to approach and close sale
  • Maintained high standards for customer service with repeat clientele & new clientele
  • Responded to telephone and in-person requests for information.
  • Followed up with existing customers to provide additional support and address concerns.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Maximized customer retention by resolving issues quickly.
  • Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
  • Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
  • Maintained organized, presentable merchandise to drive continuous sales.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.
  • Stayed knowledgeable on latest product & vendor innovations and technological advancements through continuous training.
  • Maintained sense of urgency in answering customer questions and requests through email or voice message.
  • Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
  • Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
  • Created detailed sales presentations to communicate product features and market data.
  • Retained consistent client base by conducting market research to develop brand strategy.
  • Cultivated lasting rapport with key industry clients by providing accurate pricing and credit terms to meet customer objectives.
  • Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
  • Oversaw daily outbound calls to identify services that address primary needs.
  • Increased overall revenue 50% with effective sales, & product knowledge

Education

Bachelor of Business Administration - Business Administration And Sales Marketing

Pace University
Pleasantville, NY
05-1993

Skills

  • Brand Strategy
  • Social Media Content Creation
  • Effective Customer Communication
  • Team management
  • Shopify/ Excel Software Proficiency
  • Time management
  • Customer relations
  • Client Relationships
  • Lead Prospecting
  • Retail Knowledge
  • Sale Presentations
  • Showroom Design
  • Strategy Development
  • Product Management and Branding
  • Consultative Sales Techniques
  • Digital Content Development
  • Brand Representation
  • Critical Thinking
  • Consumer Research
  • Microsoft Office
  • Launch New Products
  • Advertising Coordination
  • PR Events
  • Customer Needs Assessments
  • Public Presentations
  • Customer Transactions
  • Customer Retention Strategies
  • Brand Management Assistance
  • Marketing Strategy Implementation
  • Competitor Review
  • Brand-Building Strategies
  • Social Media Content
  • Collateral Design
  • Multi-Channel Campaigns
  • Performance Monitoring
  • Graphic Design
  • Store Displays
  • Customer Demographics
  • Direct Email Campaigns
  • Budgeting and Allocation
  • Growth Tracking
  • Department Development
  • Partnership Building
  • Brand Loyalty Initiatives
  • Revenue Stream Development
  • Brand Ambassador Partnerships
  • Team Member Development
  • Social Media Campaign
  • Client Meetings
  • Customer Consultations
  • Product LifeCycle Management
  • Production Company Collaboration
  • Document Oversight
  • Social Media Performance Measurement
  • Event Coordination
  • Photography Shoots
  • Advertising Expertise
  • Customer Accounts Management
  • Website Copy
  • Budget Development
  • Analytics and Metrics
  • Global Sales and Marketing
  • Promotion Development
  • Visual Merchandising
  • Client Satisfaction
  • Brand Extension
  • Training Delivery
  • Price Structuring
  • Sales Tracking
  • Brand Visibility
  • Brand Development
  • Customer Buying Habits
  • Sales Presentation
  • Operational Efficiency
  • Brand Objectives
  • Category Growth
  • Staff Coaching
  • Sales team training
  • Sales presentation
  • CRM software
  • CRM proficiency
  • Cold calling
  • Upselling strategies
  • Increasing sales
  • Sales presentations
  • Product demonstration
  • Stock management
  • Negotiation tactics
  • Brand representation
  • Point of sale operation
  • E-commerce sales
  • Sales training
  • Team leadership
  • Merchandising proficiency
  • Relationship building

Accomplishments

  • Opened a luxury brick & mortar storefront since 2003
  • Designed Brand Logo & Packaging
  • Awarded Best Luxury Products 2018, Best New Makeup Brand 2008 Westchester Magazine - Luxury Spa Lux Life Magazine
  • Succcessful Entrepreneur with strong selling skils
  • Proven records of closing sales with endors and business clients
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved and created a brand in 2018 by completing development with accuracy and efficiency of what the targeted client wants in the beauty industry
  • Awarded several write ups locally & nationally for the store Eiluj a beauty lounge, and the brand Eilujbeauty

Timeline

President

Eiluj LTD.
12.2003 - Current

Business Owner / Brand Development

Eiluj Beauty Lounge
11.2003 - Current

Sales Consultant

Best Plumbing Tile & Stone
03.1993 - 02.1999

Bachelor of Business Administration - Business Administration And Sales Marketing

Pace University

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Julie Cuomo