Hubspot
Julie DeCarmine
Marketing Director
Gainesville,FL
Summary
Equal parts creative & systematic with 10 years of experience growing B2B tech companies
Overview
10
10
years of professional experience
Work History
Director of Marketing
Tangram Vision
01.2022 - 07.2023
- Doubled social media followers and tripled newsletter subscribers
- Coordinated webinars and international trade show exhibitions
- Created content and promotional materials to drive engagement and conversions
Associate Director of Digital Marketing
Feathr
01.2020 - 01.2022
- Increased inbound demo requests by 37%
- Increased revenue from inbound lead sources by 83% in Q4 2021
- Optimized case studies and increased the average last-touch influence on revenue by 307%
- Hired, trained, and developed marketing team focused on content and demand generation
- Revamped all sales materials and streamlined follow up for inbound leads
Marketing Manager
Occipital, Paracosm Division
01.2017 - 01.2019
- Led marketing team and managed a $240,000 annual marketing budget
- Planned and executed marketing strategies and KPIs, and presented outcomes to senior leaders
- Doubled the number of marketing-qualified leads in a single quarter
- Produced case studies, white papers, and customer stories to increase credibility, buyer confidence, and sales
- Opened new markets and grew distribution channels to include 28 resellers in 16 countries
Head of Marketing
Paracosm
01.2014 - 01.2017
- Led six-person marketing team and managed all paid and organic marketing channels
- Implemented and maintained marketing automation, CRM, and CMS tools
- Worked closely with sales, product, and support teams to develop collateral and effective workflows
- Aligned and implemented marketing initiatives based on long and short-term company goals
- Orchestrated pitch decks, presentations, trade show exhibitions, case studies, webinars, interviews, and speaking engagements
- Developed pitch deck securing seed and series A funding; supported the company’s growth to acquisition
- Built partnerships and led co-marketing campaigns with Fortune 500 companies
- Designed custom mixed-reality experiences for Universal Studios, Warner Brothers, Paramount, and Epson
- Tripled followers on multiple social networks in a single year
- Pitched and landed coverage in major tech publications
Skills
Lead & Demand Generation
Marketing Automation
Project Management
Sales Enablement
Software
Adobe Creative Suite
Google Workspace
Asana
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Marketing
Tangram Vision
01.2022 - 07.2023
Associate Director of Digital Marketing
Feathr
01.2020 - 01.2022
Marketing Manager
Occipital, Paracosm Division
01.2017 - 01.2019
Head of Marketing
Paracosm
01.2014 - 01.2017