Hi, I’m
Julie DePrada-Schott
Carmichael,CA
Summary
A passionate advocate for community development, committed to leveraging community input and data-driven insights to achieve positive, measurable outcomes. A diverse skillset with marketing, fundraising, bookkeeping, social media, public relations, and donor development expertise. Focused background in Nonprofits.
Overview
25
years of professional experience
Work History
Carmichael Chamber Of Commerce
Chief Executive Officer
08.2021 - Current
Job overview
- Established foundational processes for business operations.
- Assisted Board in the development of programs and events to attract new members consistent with established Chamber policy.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Represented organization at industry conferences and events.
- Worked with local government officials to inform businesses about issues affecting our community.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Sunrise MarketPlace Business Improvement District
Special Events and Project Coordinator
04.2017 - 07.2021
Job overview
- Responsible for planning, promotion, and execution of special events, promotions, and sponsorship activation, with the goal of driving traffic from SMP's PTA and STA into the District
- Curates and leverages SMP's participation in community events and those that take place in the District centers and businesses
- Developed and executes strategies to generate non-assessed revenue
- Coordinated schedules and timelines for events.
- Plan and implemented Signature Events: Brews in the Burbs, Magical Moments and Carpool Cinemas.
- Supervised staff during events and maintained efficient performance.
- Greeted patrons and participants at events to guide guests to locations and answer questions.
- Arranged project timelines to avoid critical shortages in staff, resources or events spaces.
Shasta County Child Abuse Prevention
AmeriCorps Outreach & Special Projects Coordinator
08.2014 - 03.2017
Job overview
- Coordinate and execute outreach to the community to showcase Shasta CAPCC's service to the community
- Developed network relationships with industry professionals to enhance community awareness and promote services.
- Cultivated and grew donor database by 50%
- Presented educational material to small and large groups of community members
- Plan and implemented multiple activities and events to promote awareness and obtain new donors
- Coordinate and manage over 200 volunteers:
- Website and social media content developer
- Presented 15 trainings to over 300 colleagues and community members.
Your Girl Friday Marketing Solution
Owner
04.2011 - 04.2015
Job overview
- Create marketing plans for clients including direct marketing, public relations, advertising, online marketing, event marketing and internal creative services
- Worked with multiple restaurants to cultivate online presence and establish YELP, Trip Advisor, and Google reputations
- Analyzed, evaluated, planned, and executed both existing and potential marketing activates and strategies
- Created monthly reports for clients to use in future marketing plans
- Website and social media content developer.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
Need 2 Speed, Inc
Vice President of Marketing
11.2007 - 11.2011
Job overview
- Created, managed, coordinated, and executed all marketing strategies and implement tactical plans that meet or exceed company expectations
- Drove company branding efforts to increase market presence and brand recognition.
- Led and managed direct marketing, public relations, advertising, online marketing, event marketing, and internal creative services
- Hired, train and managed front counter staff
- Maintained OSKAR and ClubSpeed Point of Sale software
- Forecasted, planned, and maintained marketing, procurement, and advertising budgets
- Planned and organized events, meetings, and trainings to enhance brand awareness
- Marketing Professional
Education
Mt. Hood Community CollegeGresham, OR
Associate Degree
Portland State UniversityPortland, OR
No Degree from Speech Communications
Western Association of Chamber Executives W.A.C.EOnline
Accredited Chamber Executive
05.2025
Skills
- Strategic Direction
- Stakeholder Relations
- Effective Communicator and Public Speaker
- Social Media Knowledge
- Community Development
- Adaptable and Flexible
- Relationship & Results
- Managing Multiple Projects
- Event Coordination
- Operating Budget
- Spreading Optimism
Accomplishments
- Carmichael Elks Citizen of the Year
- Chair of the Board - Downtown Redding Business Association
- Chairwomen – Viva Downtown Economic Restructuring Committee
Affiliations
Board Member - Citrus Heights Chamber of Commerce Citrus Heights Rotary 20 under 40 emerging leaders in Shasta County VIVA Downtown Main Street Organization Business Person of the Year Board Member - Downtown Redding Business Association Chairwomen – Viva Downtown Economic Restructuring Committee Leadership Redding Women's Fund Catalyst Young Professionals East Redding Rotary
Certification
- Certificate in Nonprofit Management
- Protective Factors Framework
- Stewards of Children Training
- Nonprofit Financial Management
- S.M.A.R.T. Goals Masterclass
- Grant Writing Training - 2020
Timeline
Chief Executive Officer
Carmichael Chamber Of Commerce
08.2021 - Current
Special Events and Project Coordinator
Sunrise MarketPlace Business Improvement District
04.2017 - 07.2021
AmeriCorps Outreach & Special Projects Coordinator
Shasta County Child Abuse Prevention
08.2014 - 03.2017
Owner
Your Girl Friday Marketing Solution
04.2011 - 04.2015
Vice President of Marketing
Need 2 Speed, Inc
11.2007 - 11.2011
Mt. Hood Community College
Associate Degree
Portland State University
No Degree from Speech Communications
Western Association of Chamber Executives W.A.C.E
Accredited Chamber Executive
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