Julie DeSavia Dunlop
Los Angeles,CA
Summary
Freelance writer, brand consultant, and brand voice specialist: beer, cider, spirits, food, sustainability, circular economy, I&D, culture, education, and interviews. 15+ years of experience writing and editing for diverse clients, businesses, platforms, and media sources. From global brands to small businesses, I provide clients with exceptional work, integrity, research, excellent communication, and a knack for storytelling. Mastery of AP style and the confidence to know when to break the rules.
Overview
16
16
years of professional experience
Work History
Freelance Writer
HEINEKEN USA
White Plains, NY
03.2015 - Current
- Write consistent high-quality, creative, engaging, and error-free stories for HEINEKEN USA's blog.
- Exceptional command of brand voices for HEINEKEN USA's unique portfolio of brands such as Heineken, Tecate, Dos Equis, Amstel Light, Red Stripe, Tiger, Birra Moretti, Lagunitas, and Strongbow Cider. Adhere to all legal requirements in adult beverage space.
- Regularly Interview individuals by phone, video chat, and in person for stories.
- Attend brand activations, events, and conferences. Write and edit high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Complete thorough research into assigned topics.
- Curate content for Twitter, LinkedIn, and Workplace posts.
- I&D. ERGs
- Responsible consumption.
- Sustainability and circular economy.
- Write and proofread website copy and articles.
- Brainstorm with team to determine new topics and stories.
- Write internal and external communications.
- Work with team to update website with UX writing skills.
Freelance UX Writer/UI Designer
SPARKL Reusables
San Francisco Bay Area, CA
06.2020 - 06.2022
- Identified, documented, and reported technical factors impacting interface performance.
- Researched and proposed new solutions to CEO to make app more user-friendly.
- Tested app at different design and production stages to assess conformance with designs.
- Streamlined user experience by applying responsive mobile solutions via new navigation, layout, information architecture, and content migration.
- Designed to better convey Sparkl Reusables' purpose.
Freelance Writer
Demand Media
Santa Monica, CA
11.2009 - 09.2014
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- published on all websites under Demand Media/Leaf Group umbrella including: Livestrong, eHow, eHowEspanol, TheBump, AnswerBag, Ask, OurEverydayLife, Essortment, HowToAdult, Classroom, and SportsRec.
Freelance Writer
Emanate PR
Los Angeles, CA
09.2012 - 03.2013
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Completed thorough research into assigned topics.
Writer
EEC (English Education Curriculum) International
Playa Del Rey, CA
11.2000 - 06.2002
- Wrote ESL (English as a Second Language) books for Yoon's English Academy in Korea, adhering to strict government guidelines.
- Wrote ESL standardized tests for students in grades 6-12 for Korea's ESL program.
- Wrote and edited visually impactful ESL curriculum programs for Korea's ESL program
Education
Master of Fine Arts - Communications
Loyola Marymount University
Los Angeles, CABachelor of Arts - English Language And Literature
San Diego State University
San Diego, CAParola Italian Language School
Florence, ItalyTimeline
Freelance UX Writer/UI Designer
SPARKL Reusables
06.2020 - 06.2022
Freelance Writer
HEINEKEN USA
03.2015 - Current
Freelance Writer
Emanate PR
09.2012 - 03.2013
Freelance Writer
Demand Media
11.2009 - 09.2014
Writer
EEC (English Education Curriculum) International
11.2000 - 06.2002
Master of Fine Arts - Communications
Loyola Marymount University
Bachelor of Arts - English Language And Literature
San Diego State University
Parola Italian Language School
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