Julie Edralin

Capital Markets Investment Sales brokerage team, pitched and won high stakes deals closing over $62M.

• Administrative: Liaised with clients, legal and sales teams to draft and execute legal documents. Maintained CRM. Complex schedules/ calendars, agendas,minutes, executive briefs, transaction records.
• Business Development: Managed submissions of RFP responses, crafted & presented proposals.
• Research & Analytics: Underwrote commercial real estate markets and investment properties.
• Marketing: Offering Memorandums, flyers, and brochures. Promoted offerings on multiple listing services and e-mail campaigns. Wrote and distributed client facing newsletter.

Directed Marketing initiatives focused on Real Estate trade events and franchise partnerships. Managed $1M budget.

• Trade Shows: managed brand presence across show vehicles including networking events, advertising, speaking engagements, and booth activities.
• Reporting: Compiled annual ROI data by analyzing key performance indicators from events programs.
• Engagement: Ran direct to consumer experiential marketing events engaging NFL fans.

Crafted Trade Show program from the ground up. #1 lead generating marketing vehicle growing brand presence.

• Project Management: Created timelines, budgets, production schedules. Facilitated meetings. Coordinated advertising signage and booth property builds. Hands-on logistics, seamless execution of event plans.
• Brand Management: Developed marketing collateral for print, web, email campaigns, newsletters, and social media.
• Lead Generation & Sales: Product demos, live presentations. Lead capture, CRM follow up.
• PR/ Media Relations: Wrote and posted Press Releases. Coordinated press briefings. Secured, and promoted speaking engagements for CEO.
• Team Leadership: Mentored marketing interns. Trained and supervised trade show vendors.