Summary
Overview
Work History
Education
Skills
Websites
Professional References
Timeline
Generic

Julie Elizabeth Holder

TN

Summary

I believe creativity is a life force and honest storytelling wherein the goal is to connect humans, can absolutely change the world. I believe creating a beautiful lifestyle aligned with your values begins in your home and can lead to a ripple affect of amazing changes in your life.


With everything I create, I bring the experience of being a commercial photographer, content creator, producer and Mother into it. The content Hello Sunshine and The Home Edit are bringing to vibrant life, inspire and delight. I would love to be one of the creative humans behind this innovative lifestyle mission.


With 15 + years of experience in the creative industry, I am a rare hybrid of a creative and an administrative thinker. Building intentional community with curated and meaningful content is my passion.


With experience working in remote and hybrid environments for NBC, Rolling Stone, InStyle and The NY Times, I thrive in a self motivated environment and am dedicated to daily creative brainstorms and teamwork. Additionally, working with conscious brands is essential to me, and I believe deeply in the mission of Hello Sunshine. I lead with kindness, I'm extremely flexible, and I solve problems with the mind of a producer and the heart of a creative.


Additionally, I have extremely specific experience in the home space both with beginning a lifestyle brand and working with designers like Nate Berkus and Jeremiah Brent both in the on air and digital space. I have photographed and created content for Domino Magazine, Architectural Digest, Condé Nast Traveler and Design*Sponge to name a few. The Home Edit is the perfect marriage of my skillset and my passions.

Overview

14
14
years of professional experience

Work History

Creative Director

POMKT Studio
03.2012 - Current
  • My studio works with Brands like The NY Times, Nate Berkus, NY Fashion Week, Blundstone, Madewell, Disney Vacation Group, Getty Images, Artfully Walls, AnaOno Intimates for Breast Cancer Awareness, a myriad of designers and artists to create custom content that tells their story in ways they never imagined
  • Managing and maintaining social media for both my studio and our collaborators. Staying fresh on social platforms is one of our biggest new client resources and a must for me each day
  • Continuously creating and maintaining quality workflow processes in photography, editing, advertising and marketing across digital, print and social channels
  • Recruiting, hiring, training and managing creative team
  • Creating promotional materials to increase sales and profit levels both online and with in person services
  • Reconciling daily sales, returns and financial reports in QuickBooks
  • Maintaining unwavering excitement regarding current trends, pop culture and topical news to create visually relevant and inspiring work
  • Creating processes to boost long-term business success and increase audience interest and creative growth
  • Maintaining my ethos that community, kindness and honestly are my first obligation and priority
  • Working with high profile talent and corresponding management companies
  • Creating large social media campagns for clients like: Rolling Stone, NBC Universal, Honest Co., Nate Berkus, Jeremiah Brent, Blundstone, Ugg Australia, Architectural Digest, Conde Nast Traveler

Senior Photography Editor and Content Creator

SYFY / NBC Universal
03.2013 - 08.2018


• Created content for galleries including caption writing

and managing all photography assets for expansive

network site including content for editorial team and

video team

  • Worked closely with PR and talent management to approve photography for press and branding work
  • Responsible for working with tech team to develop new CMS platform for SYFY Network and maintaining QA throughout many site updates
  • Raised site traffic with original editorial content including photography galleries, original video content, the addition of interactive photo quizzes and interviews with SYFY talent

Senior Photography Editor and Content Creator

ROLLINGSTONE.COM
02.2011 - 03.2013
  • I actually started and created the Rolling Stone Instagram on my phone. It was 2012, and one of my proudest moments as a Photo Editor
  • Managing Photo Editing team for RollingStone.com and overseeing all digital photography needs for expansive website
  • Operated as a news desk constantly updating according to breaking news and industry trends
  • Worked alongside print department and RS Art Director to produce original photography content for editorial
  • Created and maintained expansive archive of music photography and video for entire company to access
  • Began Rolling Stone's first Instagram Account and managed independently
  • Took initiative to photograph concerts and interviews in order to provide the perfect custom content for editorial team
  • Provided pristine visual aesthetic both in the NYC office and while working remotely for RS
  • Researched music history and RS archives for historical content
  • Hired photographers and managed shoots both domestic and internationally


Senior Photography Editor and Photographer

THE NATE BERKUS SHOW, NBC
05.2010 - 03.2012
  • Constant content creation revolving around the show and website. I was always on hand to capture BTS content and final shots for Nate's social channels and site.
  • Responsible for managing all digital photography assets for marketing and editorial usage for TheNate Show.com
  • Photographed live shows on set and location based tapings for custom content
  • Worked with PR and talent management for photo approvals
  • Conceptualized custom content, galleries, quizzes and interactive content for digital
  • Worked closely with show talent style set
  • Created stock accounts with photo agencies and nurtured relationships with reps
  • Photographed show host, Nate Berkus and guests both on set and in the field to support original photography needs for digital online,
  • Worked closely with Show Runner to conceptualize custom digital content to illustrate each episode's unique topics online

Education

BACHELOR OF FINE ARTS - Photography

SAVANNAH COLLEGE OF ART AND DESIGN
Savannah, GA
2004

Skills

  • Adept in content creation with fresh takes and beautiful aesthetics I have run social and/or created large social content campaigns for Rolling Stone, Honest Co, UGGs Australia and Nate Berkus
  • Excellent photography and video production across all platforms
  • Expert in concepting ideas, pre-production, actual shooting of content and post work I know the process from start to finish and have delivered for Brands
  • Most happy when bringing Brands together to partner and collaborate, especially with exceptionally fresh and surprising content and cross promotions
  • Creative thinker and always solution oriented
  • Independent self-starter dependable team member with immense respect for all people within my team
  • Passion for photography and visual story-telling
  • Concept based pitch factory I like to keep things fresh, creative and inspirational
  • Led by kindness and humility and always open to collaboration
  • Expert experience leading photography based and creative teams for production, set and post work

Professional References

Kelly Engstrom

Nate Berkus Associates + Entertainment  •  Director of Operations  •  kengstrom@nateberkus.com  


David Rosenberg

The New York Times  •  Photography Editor  •  david.rosenberg@nytimes.com   


Dana Donofree

AnaOno Intimates  •  Founder & CEO  •  dd@anaono.com


Timeline

Senior Photography Editor and Content Creator

SYFY / NBC Universal
03.2013 - 08.2018

Creative Director

POMKT Studio
03.2012 - Current

Senior Photography Editor and Content Creator

ROLLINGSTONE.COM
02.2011 - 03.2013

Senior Photography Editor and Photographer

THE NATE BERKUS SHOW, NBC
05.2010 - 03.2012

BACHELOR OF FINE ARTS - Photography

SAVANNAH COLLEGE OF ART AND DESIGN
Julie Elizabeth Holder