Julie Gibbs
Martinez,GA
Summary
Insightful Marketing Project Mangager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
KSB GIW, Inc.
02.2024 - Current
- Negotiated favorable contracts with vendors, reducing marketing expenses without sacrificing quality or impact.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Streamlined project management processes for improved efficiency and timely completion of tasks.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed all trade show logistics and operations.
Marketing Consultant
Gibbs Consulting
03.2022 - 02.2024
- Designed and executed successful demand generation strategies, effectively driving pipeline growth. Additionally, created marketing collateral to support a variety of events.
- Developed, launched, and managed multi-channel campaigns in collaboration with clients
- Developed relationships with key stakeholders and cross-functional teams to facilitate close collaboration in executing press releases, white-papers, blogs, and marketing events.
- Managed and monitored paid media campaigns on various social media platforms
- Utilized Google Analytics to track performance metrics and make data-driven decisions for improving SEO and SEM initiatives
- Managed and coordinated trade shows and other events.
- Graphic design, video production and content creation along with website management.
Area Manager
Amazon
05.2021 - 03.2022
- Led a team of 120 associates utilizing a servant leadership approach, enhancing their performance and development.
- Maintained positive feedback from superiors by successfully mentoring and managing two direct report managers
- Effectively communicated policies and acted as the department's primary source of information
- Created and managed various recognition programs for the department
- Supported safety programs and ensured OSHA compliance, promoting a safe work environment
- Enforced building security procedures and minimized product loss
- Assisted the management team in defining and preserving quality control protocols
- Developed performance goals that met customer demand while ensuring accuracy and quality.
Marketing Analyst
Georgia State University
01.2020 - 05.2021
- Transitioned efficiently from in-person to remote work amidst the pandemic, actively participating in virtual weekly meetings to collaborate with colleagues.
- Aided the Marketing Manager with research and analysis through primary and secondary research methods
- Crafted visually appealing graphical representations of data, transforming it into relatable and compelling displays.
- Contributed to the development of marketing strategies and assisted in implementing email and social media campaigns.
Marketing Analyst
Shadow Ventures
10.2019 - 01.2020
- Established strong partnerships by conducting sales calls and generating leads while prioritizing customer retention in the architecture, engineering, and construction industry.
- Collected and analyzed valuable data for team benefit at venture capital firm
- Managed social media channels and conducted successful email marketing campaigns.
- Gained valuable information from surveys conducted on multiple platforms, interpreting data for management's use in developing more effective marketing strategies.
Senior Designer
Ballard Designs
01.2007 - 01.2015
- Over the course of tenure, promoted from Production Artist to Designer to Senior Designer
- Conducted quarterly meetings for Merchants, Photographers, Stylists and Senior Management to review the catalog layouts in the digital stage
- Managed the catalog design and development from concept to digital stage
- Trained and managed new hires, managed design projects, managed vendors
- Directed photography of digital layouts and placed photography for the catalog.
Education
Master of Science - Marketing
Georgia State University
Atlanta, GABachelor of Arts - Art
Georgia State University
Atlanta, GASkills
- Social Media Management
- Vendor Management
- Graphic Design, Illustration, Video Editing
- Strategic Event Planning
- Project Management
- Brand Management
- Adobe Creative Suite: Illustrator, InDesign, Photoshop, Premier Pro, Acrobat
- Microsoft Suite: Excel, Word
- Hootsuite, HubSpot, Zoho
- CRM Management
- Creative Direction
- Attention to Detail
- Multitasking Abilities
Certification
• Hootsuite Platform Certification #14689890
Languages
French
Professional Working
Timeline
Marketing Project Manager
KSB GIW, Inc.
02.2024 - Current
Marketing Consultant
Gibbs Consulting
03.2022 - 02.2024
Area Manager
Amazon
05.2021 - 03.2022
Marketing Analyst
Georgia State University
01.2020 - 05.2021
Marketing Analyst
Shadow Ventures
10.2019 - 01.2020
Senior Designer
Ballard Designs
01.2007 - 01.2015
Master of Science - Marketing
Georgia State University
Bachelor of Arts - Art
Georgia State University
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