Julie Gotz
Mount Pleasant,SC
Summary
Entrepreneurial and creative Marketer passionate about turning innovative ideas into tangible results. Experienced in formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of scaling business and leading teams of professionals to maximize profits and deliver success.
Overview
26
26
years of professional experience
Work History
CEO, Founder
Julie Gotz Consulting, LLC
06.2022 - Current
- Serve as a Fractional CMO for service-based businesses
- Develop and deploy multi-channel marketing campaigns for clients
- Create an understanding of target customers, personas, and messaging that resonates with audiences
- Develop long-term vision and strategies for lifecycle marketing to engage customers
- Manage teams to ensure successful project timelines and completion.
- Optimize ROI through strategic budget management and assessment of performance metrics.
- Utilize data-driven insights to inform decision-making and campaign performance optimization.
- Spearhead user experience design and content optimization initiatives.
- Devise creative strategies to enhance customer engagement and retention.
- Manage relationships with vendors, suppliers, and industry partners.
- Analyze current market trends to uncover new opportunities for growth.
- Develop long-term vision and strategy for the lifecycle marketing to engage customers with targeted communications
- Plan, execute, and measure success of marketing campaigns across digital, social media, email, events, and traditional advertising channels
- Create an understanding of target customers, personas, and messaging that resonate with target audiences and executed against company goals
- Developed Marketing GTM strategies for new products/features to drive customer and revenue growth
- Created a comprehensive content library to educate customers and prospects about our products and services
- Genuinely understand clients' needs to create ads and copy that convert.
Marketing Director
Badass Marketing Moms
06.2020 - 06.2022
- Successfully managed multiple digital marketing campaigns, for the online coaching/course-creator niche
- Developed and implemented sales funnels for various online products including webinars, challenges, master classes, lead magnets and high ticket
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports to CEO.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Developed customer segmentation and messaging framework to target female, online course creators and coaches.
- Developed, implemented, and measured the success of digital marketing campaigns targeting female, online course creators and coaches across channels such as social media, email, events, and traditional advertising
- Increased lead generation by 40% through optimizing customer journey and building successful email campaigns
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Marketing Director
Freshley Digital
06.2017 - 10.2020
- Provided digital marketing leadership for an national agency working with Independent Jewelry Stores across the United States.
- Managed over 25 digital and website clients demonstrating effective client communication and problem-solving abilities.
- Developed integrated marketing plans tailored to specific industry requirements, highlighting adaptability for new industry transitions.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized spend for clients, focusing on segmentation, reach, and frequency to exceed desired KPIs.
- Developed innovative strategies to maximize ROI and optimize client acquisition.
- Created and managed campaigns across all digital platforms, including Google Ads, Social Media, Programmatic Display, E-mail Marketing, and SEO.
- Managed client accounts with a minimum annual budget of $70,000, showcasing financial responsibility and efficiency.
- Realigned the department with better processes and systems to execute quickly and deliver better strategies to our clients.
- Attend relevant trade shows and serve as company spokesperson
Independent Marketing Consultant
Self Employed Services
04.2011 - 06.2017
- Developed client-specific marketing plans and helped achieve KPIs.
- Developed comprehensive strategies that utilized a variety of marketing tactics, such as content creation and distribution, social media advertising, retargeting campaigns and email marketing.
- Monitored ROI for each campaign through the use of analytics tools
- Wrote compelling copy for websites, blogs, emails and social media posts that resonated with target audiences
- Crafted and implemented strategies to maximize organic reach of content
- Developed strong relationships with clients by meeting their needs effectively and consistently exceeding their expectations
- Stayed up to date with the latest trends and best practices in copywriting, SEO, and online marketing.
Marketing Director
OK! Magazine
11.2008 - 03.2011
- Devised marketing plans using digital strategies, print advertising, and celebrity endorsement/strategic partnership in the Entertainment Industry
- Worked with OKmagazine.com and Buzz Media Network to develop and pitch online/social media marketing and branding campaigns.
- Developed, produced, and managed custom advertising campaigns for top brands including Absolut, Sebastian Professional Hair, LeVian Jewelry, and Procter & Gamble.
- Produced and edited custom video segments for online usage across multiple networks.
- Supervised two (2) Merchandising Department members in Beauty Merchandising.
- Generated publicity through media campaigns, press releases, news stories, and other communications materials
- Used various digital marketing tools such as Google Ads, and Facebook Ads to promote events
- Analyzed results from campaigns using analytical techniques and metrics.
Merchandising Director
Glamour Magazine
02.2006 - 10.2008
- Responsible for the development, presentation and execution of all merchandising programs in the Prestige & Mass Beauty Category and all Proctor & Gamble accounts, generating over $120MM in revenue
- Conceptualized and executed custom retail events, exceeding goals for advertisers including Estée Lauder/Nordstrom (average +54% total sales v. LY), SK-II/Saks Fifth Avenue (93%conversion rate) and Garnier/Walmart (+124% increase in sales at event stores)
- Worked with Condé Net (digital) to develop integrated marketing programs
- Developed strategic partnerships with charitable organizations and like-minded brands
- Developed and sold special advertising sections resulting in over $3 Million dollars incremental revenue
- Supervised Beauty Merchandising team
Merchandising Manager
Esquire Magazine
09.2002 - 01.2006
- Created customized merchandising programs for clients in the fashion, liquor, watch and grooming categories
- Managed and executed Esquire branded/signature events
- Managed merchandising budget for all programs and events
- Managed two (2) members of the Merchandising Staff
Promotions Manager
Fairchild Publications
07.2001 - 08.2002
- Served as Promotions Manager for seven (7) trade publications, including W Magazine, Women's Wear Daily Footwear News, Salon News and Home Furnishing News
- Managed day-to-day functions of promotion and marketing departments.
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Attended all relevant trade shows and events
Promotions Manager
Fashionmall.com
04.2000 - 04.2001
- Created customized merchandising programs for various online advertisers
- Assisted in launch of e-commerce sites
Entertainment Coordinator
CBS Television
05.1997 - 04.2000
- Promoted new series and entertainment specials to affiliate stations
- Assisted in the planning and production of high-profile corporate special events
- Created and maintained detailed reports of daily, weekly and monthly operations.
- Worked effectively in fast-paced environments.
Education
Bachelor of Arts - Psychology
Boston University
Boston, MA05.1996
Skills
- Business Consulting
- Strategic Leadership
- Project Management
- Strong Communication Skills
- Creativity & Thought Leadership
- Data Analysis & Visualization
- Funnel Building
- CRM Systems
- Digital Marketing Platforms
- Analytical and Problem Solving Skills
- Paid Advertising Strategies & Tactics
- Expertise with Google, Meta & LinkedIn Platforms
Accomplishments
- Developed and managed a full-funnel marketing strategy resulting in a 30% increase in website traffic and 25% increase in revenue for FAME Performing Arts
- Created a lead generation Meta Advertising campaign for ILLUMII Pathfinding group which resulted in a 10X ROI
- Developed creative internal marketing campaigns for Freshley Digital which generated over $100K in new client revenue
- Orchestrated a successful fundraising event for Rock The Vote, in partnership with Clive Davis,which raised $55,000 to fund various programs.
- Wrote over 50+ copywriting pieces for Badass Marketing Moms, increasing purchase of DFY services by 35%
- Oversaw the launch of 10+ e-commerce websites
- Managed the launch of The Esquire Apartment which brought in over $10 million in incremental/new revenue through charity fundraisers and celebrity events
- Execution of promotional campaigns for Estée Lauder/Nordstrom (+54% total sales v. previous year) and SK-II/Saks Fifth Avenue (93% conversion rate).
- Strategized with team members to create custom merchandising programs that resulted in a +124% increase in sales at event stores for Garnier/Walmart.
Timeline
CEO, Founder
Julie Gotz Consulting, LLC
06.2022 - Current
Marketing Director
Badass Marketing Moms
06.2020 - 06.2022
Marketing Director
Freshley Digital
06.2017 - 10.2020
Independent Marketing Consultant
Self Employed Services
04.2011 - 06.2017
Marketing Director
OK! Magazine
11.2008 - 03.2011
Merchandising Director
Glamour Magazine
02.2006 - 10.2008
Merchandising Manager
Esquire Magazine
09.2002 - 01.2006
Promotions Manager
Fairchild Publications
07.2001 - 08.2002
Promotions Manager
Fashionmall.com
04.2000 - 04.2001
Entertainment Coordinator
CBS Television
05.1997 - 04.2000
Bachelor of Arts - Psychology
Boston University
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