JULIE HEADLEY
Marketing, Events And Program Development
Bedford,TX
Summary
Seasoned events and marketing professional with 16 years of experience in devising marketing and events strategies leading to sustained business growth. Accomplished in creating inspirational engagement opportunities and developing high-performing programs, marketing, and event planning outcomes.
As a true collaborator, I am passionate about connecting with a team to create unique and meaningful experiences for those around me. I’m a creative thinker, problem-solver and relationship builder that thrives in a fast-paced environment. With a coach/player mindset, I'm focused on continuous growth and development.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Vice President - Events
Fort Worth Chamber
Fort Worth, Texas
06.2019 - Current
- Support senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events
- Evaluate existing plans, processes and events planning services to identify opportunities for improvement
- Develop creative and marketing strategy for events, overseeing concept design, promotional video creation, email content and post-production evaluation
- Budget and revenue focused, I decreased event expenses by 60% during the pandemic to exceed revenue goal for the year
- Managed all vendor contracts and relations for events, with strong negotiation skills, ensuring successful outcomes for all parties
- Led search and integration of virtual event platform to pivot events from in-person to online and offer enhanced user experience, making the Fort Worth Chamber a regional leader in broadcast quality produced events
- Build on partnerships with regional foundations, school districts, non-profits, the City, elected officials, and corporations to market and grow initiatives that make the Dallas/Fort Worth region stronger - promoting greater economic prosperity and opportunity for all
Director of Leadership
Dallas Regional Chamber
Dallas, Texas
02.2014 - 05.2017
- Launched new leadership development program, Senior Executive Briefing (SEB), for senior level executives new to the DFW region to fast-track their readiness to join the business, philanthropic and civic community
- Strategically targeted and recruited over 50 senior level executives, many from Fortune 500 companies, to participate in the program
- Created engaging and informative sessions for C-level participants to network and quickly acclimate to the DFW region
- Led development of marketing strategy to introduce the program to the business community and communicate the value to a C-level audience
- Increased revenue of Dallas Chamber's leadership portfolio by 10% through the addition of SEB
- Continued management of Young Professionals program (375+ membership group with over 60 events per year)
Director of Emerging Leadership
Dallas Regional Chamber
Dallas, Texas
02.2007 - 02.2014
- Developed strategy to grow Young Professional (YP) membership, resulting in 700% jump within two years and increased budget from $5,000 to $120,000+
- Launched a rebranding campaign, elevating the status of the YP program to become one of the ‘go-to’ professional development groups to join in the DFW community
- Oversaw Leadership Dallas Alumni Association and worked with board and committees to enhance engagement opportunities, creating new events and involvement areas
- Responsible for all marketing and communications of Young Professionals and Leadership Dallas Alumni, including early adoption of social media channels and growth, paid digital content, and website development
- Created and produced signature events for YP and Leadership Dallas Alumni, providing access to educational and professional development resources, civic involvement opportunities, exclusive meetings with elected officials and CEO roundtables
Marketing and Events Manager
Dallas Regional Chamber
Dallas, Texas
03.2004 - 02.2007
- Managed event logistics for Talent, Workforce & Education team at the DRC
- Managed event budgets and revenue growth
- Recruited and trained volunteers for day-of event needs
- Oversaw preparation of marketing copy, images, emails and other collateral
Education
Bachelors of Science - Business Management
Oklahoma State University
01.1999 - 01.2003
Skills
Project Management
undefinedAccomplishments
Led integration of virtual event platform to pivot events from in-person to online and offer enhanced user experience, making the Fort Worth Chamber a regional leader in broadcast quality produced events
Grew DRC Young Professionals membership by over 700% and maintained that growth for 10+ years; increased revenue for Leadership programs from $5000 to $200,000 through program enhancement and creation. Built unique, meaningful leadership programs from the ground up, including the CEO Luncheon Series, Public Policy Breakfasts, Leadership Dallas Alumni 'LDA in the Community Day', Senior Executive Briefing, and YP Summit, a one day leadership conference for emerging leaders.
Timeline
Vice President - Events
Fort Worth Chamber
06.2019 - Current
Director of Leadership
Dallas Regional Chamber
02.2014 - 05.2017
Director of Emerging Leadership
Dallas Regional Chamber
02.2007 - 02.2014
Marketing and Events Manager
Dallas Regional Chamber
03.2004 - 02.2007
Bachelors of Science - Business Management
Oklahoma State University
01.1999 - 01.2003
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