Summary
Overview
Work History
Education
Skills
Timeline
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Julie Holland

Santa Ynez Valley,,CA

Summary

Experienced Creative Strategic Communications Executive specializing in cross-platform publicity, marketing, and brand building for entertainment properties. Known for leading with transparency and inclusiveness to foster cohesive teams, partnerships, and strong interpersonal relationships within the television and media industry. Collaborates effectively with senior executives, stakeholders, and partners across domestic and international teams to successfully launch and promote entertainment brands, products, digital properties, and pro-social initiatives.

Overview

17
17
years of professional experience

Work History

Vice President, Communications

CBS Entertainment
01.2019 - Current
  • Leads publicity, marketing, social media, on-air promo and experiential campaigns driving viewership to CBS Network, Paramount+ and Pluto TV
  • Collaborates with Senior Leadership Team to interpret and externally communicate audience insights and CBS’ ratings narrative
  • Develops and executes the positioning and promotional campaign strategy for network series and specials including “The Grammy Awards,” “Big Brother,” “The Challenge: USA,” “Hollywood Squares,” “Love Island” and more
  • Monitored trends in the industry to identify opportunities for growth.
  • Developed and implemented comprehensive, strategic communications plans for multiple organizations.
  • Provided guidance on crisis communications strategy during high-profile incidents.

Vice President, Communications

Endemol Shine North America
03.2015 - 01.2019
  • Developed and implemented integrated, cross platform marketing and publicity strategies to drive viewership to key properties including “MasterChef” (FOX), “Fear Factor” (MTV), “The Biggest Loser” (NBC) and more
  • Spearheaded creative strategic partnerships including The White House, Holland America Cruise Line, “Family Circle” magazine, Los Angeles LGBT Center and Feeding America
  • Led brand and licensing consumer product division communications, with a focus on executive visibility, industry positioning, thought leadership and trade events
  • Supported global sales distribution and international extensions for properties including “MasterChef U.S.” (India), “Mr Bean,” “Peaky Blinders,” “Black Mirror” and more
  • Spearheaded strategic internal communications campaigns, including the launch of the North American PRIDE chapter.

Executive

Triple 7 Public Relations
01.2010 - 01.2013
  • Launched the Los Angeles office of the Nashville-based company
  • Developed brand identities, led corporate and consumer communications and launches for clients including “Dick Clark’s New Year’s Rockin’ Eve” (ABC), “Dancinerate,” Sonny and Joe’s, Shine America and The Live Well Network.
  • Created and maintained relationships with key stakeholders.
  • Conducted market research and analysis to identify potential business opportunities.

Vice President, Business Development

Two West, Inc.
01.2008 - 01.2010
  • Launched the Los Angeles office of the Kansas City-based company, specializing in retail brand management
  • Developed the firm’s vision, brand positioning and marketing strategy
  • Developed and managed international retail brand campaigns for clients such as The Coffee Bean and Tea Leaf in-store Holiday initiative.

Education

BA in Business Economics with an emphasis in Accounting -

University of California, Santa Barbara

Skills

  • Strategic Planning
  • Research
  • Team Building
  • Marketing and Communications
  • Brand Development and Promotion
  • Cross-Divisional Collaboration

Timeline

Vice President, Communications

CBS Entertainment
01.2019 - Current

Vice President, Communications

Endemol Shine North America
03.2015 - 01.2019

Executive

Triple 7 Public Relations
01.2010 - 01.2013

Vice President, Business Development

Two West, Inc.
01.2008 - 01.2010

BA in Business Economics with an emphasis in Accounting -

University of California, Santa Barbara

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