Dedicated Sales & Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
Director of Marketing
Xtreme Manufacturing & Snorkel
09.2023 - Current
Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Developed and presented marketing plans and reports to CEO and shareholders.
Planned and executed events and marketing programs to increase qualified leads.
Created and managed social media campaigns to increase brand engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Coordinated with design and media teams to develop high-quality creative assets.
Inside Sales Manager
Xtreme Manufacturing & Snorkel
06.2017 - 08.2023
Developed strong relationships with clients through consistent communication and exceptional customer service.
Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
Worked closely with other departments to promote products and marketing campaigns.
Updated accounts and maintained long-term relationships with clients.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Licensed Insurance Agent
Self-employed
05.2016 - 05.2017
Calculated quotes and educated potential clients on insurance options.
Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
Leveraged knowledge of company insurance products and services to advise customers on appropriate choices.
Improved client satisfaction by providing tailored insurance solutions and exceptional customer service.
Business Development Manager
The Applied Companies
09.2014 - 05.2016
Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Generated new business with marketing initiatives and strategic plans.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Reached out to potential customers via telephone, email, and in-person inquiries.
Sales Representative
UniFirst
01.2014 - 06.2014
Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
Generated additional sales opportunities with upselling and cross-selling techniques.
Expanded customer base through cold calling, networking, and relationship building.
Increased sales revenue by identifying and targeting high-potential accounts.
Education
Bachelor of Science - Mass Communication
University of Utah
Salt Lake City, UT
General Studies
Dixie Applied Technology College
Saint George, UT
Skills
Partnership Development
Content Strategy
Advertising Management
Product marketing
Media Planning
Communications expertise
Project Planning
Proposal coordination
Tradeshow coordination and implementation
Timeline
Director of Marketing
Xtreme Manufacturing & Snorkel
09.2023 - Current
Inside Sales Manager
Xtreme Manufacturing & Snorkel
06.2017 - 08.2023
Licensed Insurance Agent
Self-employed
05.2016 - 05.2017
Business Development Manager
The Applied Companies
09.2014 - 05.2016
Sales Representative
UniFirst
01.2014 - 06.2014
Bachelor of Science - Mass Communication
University of Utah
General Studies
Dixie Applied Technology College
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