Summary
Overview
Work History
Skills
Timeline
BusinessAnalyst
Julie Keyes

Julie Keyes

Riverview,Florida

Summary

Over 11 years of superior sales industry performance. Promoted from being a top-performing sales consultant averaging over 50 net sales annually and peaking at 77 net sales, to being awarded 2022 The Little Red Hen/Most Valuable Player Award Tampa Division as a respected Division Sales Coach for the largest, most profitable sales Division of Lennar Homes. Organized and attentive to detail with expertise in recruiting, training, mentoring, and communicating sales objectives and goals, and achieving successful sales and closing metrics with over 70 sales associates in the Tampa Division. Played an integral role in training and developing over 200 sales associates in 12 regional Divisions from the northeast coast down to the southwest coast of the Lennar region.

Overview

11
11
years of professional experience

Work History

Division Sales Coach

Lennar Corporation
12.2021 - Current
  • Managed recruitment, training, and development for over 70 sales consultants in largest, most profitable sales division among 40 other divisions.
  • Partnered with mortgage, closing, and title departments to strategize quarter-end closing processes and enhance performance, efficiency, and profitability for the company leading to over 4000 closings for the Tampa Division in 2022.
  • Developed and spearheaded training courses such as backlog management training, marketing sessions, community guide sheets, and Salesforce Scheduler.
  • Took charge of training courses in construction and customer care to align with process improvement.
  • Analyzed and evaluated training effectiveness and program outcomes monthly.
  • Worked with product owners in Salesforce to implement new, innovative processes and design training for the Internet sales team and over 85 sales associates from August 2022 to July 2023, with the goal of implementing a new round-robin lead distribution initiative.
  • Conducted team meetings to reinforce sales metrics and objectives and set clear expectations about policies and procedures.
  • Assisted in problem-solving between sales and closing issues between the closing department, mortgage, title, sales, customer care, customers, homeowners, construction, and trade partners to help close an additional 150 closings in November of 2022.
  • Coached and counseled sales associates, assisting with individual selling efforts and helping sales representatives reach 100% of their business plans.
  • Recruited and hired top-level talent to add value and expertise to the sales team.
  • Boosted overall Affiliate Opt-in percentage from 92% to 95%, from December 2021 to July 2023 peaking at 100% in 2022 to ensure profitability for Lennar Affiliates and overall customer satisfaction.
  • Lead the team to become the only Division to achieve 100% participation for all company Game Film participation from December 2021 to July 2023.
  • Trained and mentored 20 new Associates between 2022 to 2023 hired to fulfill various roles in Sales, Customer Care, and Construction.
  • Facilitated virtual, in-person, and blended learning sessions in 12 Divisions along the east coast.
  • Created and oversaw New Home Consultant and Internet Consultant training programs for operations.

New Home Consultant

Lennar Corporation
06.2012 - 12.2021
  • Top 10 of over 80 New Home Consultants in Sales and Closings consistently for over 9 years. Averaged 50 net sales and closings consistently and peaked at 77 net sales and closings in 2018.
  • Chosen by senior lead difficult communities to success, all while training new associates, becoming a master at overcoming an objection.
  • Expert at paneling, opening, marketing, and strategizing new and existing communities.
  • Built relationships with customers, trade partners, and community members to establish long-term business growth through referrals.
  • Achieved personal and company-driven sales metrics by cultivating and securing new customer relationships.
  • Maintained knowledge of loan products, underwriting, processing procedures, and general guidelines.
  • Self-generated leads for sales through consistent cold calls, marketing plans, and referrals.
  • Negotiated and finalized sales purchase agreements with a focus on obtaining the best possible price and least possible buyer incentives to maximize company profits.

Skills

  • Business Operations Expertise
  • Effective Customer Communication
  • Data Analysis Expertise
  • Program Performance Assessment
  • Interpersonal Communication Skills
  • Exceptional Multitasking Skills
  • Negotiation
  • Model Merchandising
  • Realtor Programs
  • Mortgage Programs/Backlog Management
  • Marketing
  • Salesforce

Timeline

Division Sales Coach

Lennar Corporation
12.2021 - Current

New Home Consultant

Lennar Corporation
06.2012 - 12.2021

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Julie Keyes