Julie Laird

Work History

The Peach Truck

Accountable to secure 81 locations for peach sales from May-September
Accountable for $96 million in sales and 45 direct reports
Sourced and secured locations for peaches sales
Introduced The Peach Truck to new accounts including Nebraska Furniture Mart, Chick F Ii A , Wild Fork and Home Zone
Worked with property managers, business owners and corporate contacts weekly for set up locations, permitting and customer engagement
Utilized both social media and traditional media to promote both The Peach Truck and the local locations
Participated at local Farmers Market as a stand alone.

JUVLY AESTHETICS

01.2021

Formulated marketing and brand image for 9 Aesthetic clinics nationwide
Established KPIs and implemented performance metric tracking, improving Aesthetic service providers' operations, streamlining inventory levels, and improving profit margin
Strategized with external partners, streamlining and creating consistent branding through social media and in clinic media identifying brand as boutique Aesthetic company
Achieved 130% of sales goal and launched private label skincare line by building relationships with Aesthetic vendors for total company sales event.

HANESBRANDS INC.

01.2022 - 01.2023

Accountable for sales and profitability of 27 locations with $50M in sales
Supervise development of 250 associates and 27 direct reports
Encouraged business owner mentality through weekly touch bases, developing culture of strategic planning, talent management, and improving store experience
Transformed veteran store managers into engaged, motivated leaders, focused on delivering results, with region surpassing sales 107% in 2022
Prioritized hiring of high-quality candidates, filling open leadership roles during fourth quarter of 2022 by building proactive individualized store succession plans, including external and internal talent
Spearheaded fleet prototype clearance store in Laredo, Texas, resulting in 160% of sales goal in 2022, and model being adopted elsewhere, with additional 4 stores opening in first 6 months of 2023.

GREAT AMERICAN GROUP

01.2017 - 01.2021

Contracted to sell goods and assets of large retail companies in bankruptcy
Coordinated closings of retail chains with local store teams for specialized liquidation company
Integrated Great American closing protocol with store teams, existing systems, and operational processes
Built trusted relationships with local store managers, resulting in 100% retention of existing store teams
Exceeded profit goals 22% by guiding store managers through closing process
Closed 34 stores nationwide.

WALMART

01.2009 - 01.2016

Delivered stores consistently operating at highest level, maximizing customer satisfaction and financial success
Led 9 Supercenters with annual sales budget of $1B
Fostered development of 120 direct reports and 5K associates
Increased regional sales 112% by improving customer service and operation processes, simplifying SOPs, and introducing daily routines for all associates
Identified future store leaders and established region wide leadership academy
Promoted 2 market managers, 5 store managers, 15 assistant managers and 33 department managers
Built team and process dedicated to maintaining inventory of high priority items on busiest days, improving financial performance, increasing sales 17%, and rolling out model to division and externally with PepsiCo corporation
Selected as founding member in Worldwide Women in Leadership program, 1 of 50 women who were given specialized executive training and career development
Strategized with store managers to create fund-raising programs for charities, overseeing donations of $5K to Children's Miracle Network and $2.2K to local organizations.

GAP

01.2007 - 01.2009

Led operations and profitability of 11 stores with annual volume of $60M
Mentored and developed 18 direct reports
Expanded on existing development programs with stretch assignments as acting Store Managers and promoted 3 store managers through culture of continuous development
Improved customer satisfaction scores 15% by enhancing established customer service programs with focus on relationship-building programs, developing scripts, and practicing role playing to encourage use.