Julie Lannon
Upstate,NY
Summary
Experienced sales & management professional with 11+ years in wine & spirits industry, managing customer and distributor relationships. Proven track record of success in driving sales & revenue through distributor & customer engagement, market ownership and account programming. Seeking opportunity to leverage experience & relationships by adding value to developing beverage brands.
Overview
7
7
years of professional experience
Work History
VP, On Premise National Accounts
Casa Del Sol Tequila
2023.01 - Current
- Direct, define, and manage account base to maximize and achieve sales goals.
- Develop and maintain strong relationships with chain account buyers, marketing agencies, and distributors
- Align and motivate sales teams to over-deliver chain sales activities and program execution/compliance.
- Business planning for the short, mid, and long term.
- Strategic analysis to identify opportunity gaps for gaining authorizations and compliance.
- Provide leadership to the sales & marketing organization's management team, while fostering a culture of accountability, professional development, high performance, and ethical behavior.
- Work with senior leadership on expansion to Canada and help manage growth in the market.
- Key accounts include Delta Sky Club, The Ritz-Carlton, The Four Seasons, Hilton Luxury Collections, Landry's, Darden, Virgin Hotels, and Nobu.
Director National Accounts & Control States
Casa Dragones Tequila
2022.07 - 2022.12
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Operated within budgetary constraints, participated in the development of annual budget forecasts, and reconcile the operating budget.
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
- Developed and implemented a comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Managed rollout of all new product lines and program updates.
- Provided analytical rationale to identify, develop and implement activities within the allocated account base.
Strategic Accounts Manager On and Off-Premise
Zamora Company USA
2018.08 - 2022.07
- Responsible for building and maintaining strong relationships with strategic accounts on a national and regional level.
- Established significant relationships in on premise and off premise chains, as well as in the hotel, aviation, concession and casino channels.
- Developed and maintained over $400,000 in brand budgets across 200,000 9L wine & spirits portfolio.
- Secured Requests for Proposals and New Item Submissions for key strategic On and Off premise accounts.
- Assisted in the development and execution of the Annual Operating Plan for distributor partners.
- Key accounts included Total Wine & More, Whole Foods Markets, Walmart, Sam’s Club, Costco, Publix, Kroger, Darden, Landry’s, Marriott International, Front Burner Restaurants, as well as the military channel.
Director, National Accounts
Old Nassau Imports, LLC
2017.01 - 2018.08
- Pursued and secured opportunities for Double Cross Vodka within key national and regional accounts, on and off premise.
- Added 5-new brands to our portfolio in H1 2018 including SPG Legacy – St. Regis, W Hotel, Westin and Sheraton - as well as Del Frisco’s Double Eagle Steakhouse.
- Continued networking to establish relationships with buyers throughout the footprint of national and regional accounts, as well as suppliers to capitalize on opportunities to partner with events, authorizations, mandates and menu placements.
Education
BS - Management and Marketing
Canisius University
Buffalo, NYSkills
- Business Growth and Retention
- Chain Account Sales & Programming
- Distributor Management & Engagement
- Control State Management
- Budgeting and Expenditures
- Networking Events
- National Account Management
- Customer Relationship Management
- Sales Leadership
- Staff Development
- Forecasting
Accomplishments
- Responsible for 37% of sales for $75MM wine & spirits portfolio
- Grew portfolio cases 155%, with 132% change in revenue growth in the off-premise channel
- Sold 941 9L cases in OND at 35 Sam's Club locations in FL
- Increased sales at Whole Foods by 48% with distribution from 15 states to 36 states and secured an unprecedented four 2-month TPRs in 2022
- Grew Upstate NY market sales by 187% two consecutive years in a row
Timeline
VP, On Premise National Accounts
Casa Del Sol Tequila
2023.01 - Current
Director National Accounts & Control States
Casa Dragones Tequila
2022.07 - 2022.12
Strategic Accounts Manager On and Off-Premise
Zamora Company USA
2018.08 - 2022.07
Director, National Accounts
Old Nassau Imports, LLC
2017.01 - 2018.08
BS - Management and Marketing
Canisius University
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