Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Julie McCarthy Larkin

Glen Allen,VA

Summary

Seasoned marketing professional and consultant with significant experience in marketing, research and analysis, operations, process improvement and client support.  

Overview

34
34
years of professional experience

Work History

Consultant

Emerald Leadership, LLC
07.2006 - Current
Work with clients to provide strategic planning, marketing support, and leadership and career coaching

SVP, Operations, e-Technology and Quality Leader (Long Term Care Business)

GE Financial Assurance/Genworth Financial
Richmond, VA
04.2004 - 06.2006

Responsible for 250+ customer service and claims processing operations associates in multiple states.  Drove operational efficiency and process improvements through six sigma projects and new technologies.

SVP, Quality and e-Business Leader

General Electric Company - GE Financial Assurance
Lynchburg, VA
06.2001 - 04.2004

Lead a team of Six Sigma Black Belts, Master Black Belts, Lean and technology leaders responsible for driving business growth and process improvements resulting in operational efficiency, sales growth, and new to the world business processing technologies.

SVP, Marketing and Business Development

General Electric Company - GE Financial Assurance
Orlando, FL
08.1996 - 06.2001

Responsible for all areas of marketing including strategy, direct mail and lead generation, marketing material development, market research and analysis, and new market development. Led a team of 30 marketing professionals through multiple business acquisitions and integrations. Responsible for the development and implementation of company's first lead generation system supporting over 500 insurance sales representatives, developed new go to market strategy after extensive market research and analysis resulting in niche market development and new sales model.  Recognized as Top 1% of GE Capital leaders with Pinnacle Trip Award.

Client General Manager

General Electric Company - GE Capital Global Consumer Finance
Melbourne, Australia
01.1996 - 08.1996

Responsible for Retail Credit Portfolio Management and overall client relationship with Australia's largest retailer. Developed and implemented marketing strategy and collaborated with client marketing executives to relaunch their retail credit card and brand.  Primary client interface for customer service and operations trouble shooting.

Direct Marketing Manager, Retailer Credit

General Electric Company - GE Capital
Chicago, IL
05.1993 - 12.1995

Responsible for credit sales account growth and usage through the use of direct marketing strategies including direct mail, in-store events, consumer analysis through focus groups and surveys, and premium sourcing and supplier management. Managed a $15M budget and part of a 6 person team that delivered over $250M annual incremental credit sales.

Portfolio Control Manager

General Electric Company - GE Capital
Shawnee, KS
05.1992 - 05.1993

Responsible for collections inbound call center with 200 + associates. Reduced employee turnover from 23% to 1%, Improved dollars collected/hour by 17%, Reduced operating cost by 10%. Recognized as top leader among 23 leaders with Summit Club Award. Responsibilities included hiring, terminations, employee development, budget management, team leadership, introducing new technologies, and process efficiency.

Leadership Development Program

General Electric Company - GE Capital
Stamford, CT
07.1990 - 05.1992

Held various leadership roles including Collections Manager responsible for 60 associates, New Accounts and Credit Team Manager responsible for 13 associates, Project Manager for largest retail credit portfolio business and systems integration, and Marketing Specialist supporting client relations, new account growth and retention, and credit card usage.  Results included design and implementation of new collections strategy impacting 500 associates, improving ROI by 30%, and improving employee satisfaction. successful project management for portfolio integration.  multi-million dollar cost savings through marketing supplier management.

Education

GE Global Leadership Institute

Leadership Development

Lean Management

GE Six Sigma

Green Belt Certification

GE Six Sigma

Business Financial Management

Wharton School of Business

Leadership and Organization Management Course

Power and Systems

Bachelor of Arts - English and Business

University of Notre Dame

Skills

  • Marketing strategy and communications
  • Market research and data analysis
  • Business writing and communication
  • Supplier management
  • Project management expertise
  • Customer focused
  • Collaborative and team oriented

Accomplishments

  • Richmond Montessori School Enrollment and Marketing Task Force, 2015 - present
  • St. Mary's Catholic School Board Member, 2016 - present
  • GE/Genworth Team Everest Awards, 2001, 2002, 2004, 2006
  • Multi-year Stock Option recipient (GE and Genworth) 
  • United Way Board Member and Campaign Leader, 2002 (Achieved 100% employee participation) 
  • Women in Business Award (National Association of Women Business Owners) 
  • Featured speaker in multiple LIMRA, LOMA association meetings, GE Annual Leadership Meetings, Worldwide GE Telecast, and quarterly sales and marketing meetings
  • GE Pinnacle Award Winner, 1998 (Top 1% of GE Capital Leaders)
  • GE Summit Club Award Winner, 1993, 1994


Timeline

Consultant

Emerald Leadership, LLC
07.2006 - Current

SVP, Operations, e-Technology and Quality Leader (Long Term Care Business)

GE Financial Assurance/Genworth Financial
04.2004 - 06.2006

SVP, Quality and e-Business Leader

General Electric Company - GE Financial Assurance
06.2001 - 04.2004

SVP, Marketing and Business Development

General Electric Company - GE Financial Assurance
08.1996 - 06.2001

Client General Manager

General Electric Company - GE Capital Global Consumer Finance
01.1996 - 08.1996

Direct Marketing Manager, Retailer Credit

General Electric Company - GE Capital
05.1993 - 12.1995

Portfolio Control Manager

General Electric Company - GE Capital
05.1992 - 05.1993

Leadership Development Program

General Electric Company - GE Capital
07.1990 - 05.1992

GE Global Leadership Institute

Leadership Development

Lean Management

GE Six Sigma

Green Belt Certification

GE Six Sigma

Business Financial Management

Wharton School of Business

Leadership and Organization Management Course

Power and Systems

Bachelor of Arts - English and Business

University of Notre Dame
Julie McCarthy Larkin