JULIE MCCLINTOCK
Brooklyn,New York
Summary
Passionate loyalty program professional with over 10 years experience in Travel and CPG. Strong "Customer First" mindset with proven track record of driving full funnel results. Motivating team leader with experience directing and improving program operations.
Overview
18
18
years of professional experience
Work History
Director
Anheuser-Busch, LLC
12.2021 - 08.2023
- Responsible for Rewards Program Strategy and Operations, leading re-platforming project in February ‘22, rebuilding product and processes for the US market while managing a team of six
- Integrated commercial products such as Cash Giveaways and Rebates to the MyCooler platform, growing gross merchandising value by 150%, and driving a 15% sales uplift per user
- Restructured program’s points economy and consumer value proposition via rewards platform, resulting in an increase in NPS from -25 to +72
- Grew # members by +60% and engagement by +20% by driving the following: Brand, Content and
- Community Management, Limited-time Promotions, CRM Journeys, Gamification and Digital integrations across the portfolio of Anheuser-Busch brands.
Director
The Leading Hotels of the World, Ltd
08.2017 - 11.2020
- Ran the global loyalty program, responsible for three direct reports and a P&L of $150M
- Streamlined P&L reporting process across 20 offices, resulting in a 5% reduction in operating costs
- Led program and product updates for top-member tier qualification, resulting in a 10% YOY increase in spend and a 75% retention rate
- Managed loyalty program replatforming September 2018 o Created and executed customer transition plan, resulting in a 10% increase in renewals o Developed new program brand positioning and internal training curriculum, achieving 100% completion for over 2,000 global hoteliers, agents and employees
Senior Manager
11.2012 - 08.2017
- Created early tenure marketing programs, increasing account activation by 23%
- Implemented new acquisition and renewal bounty programs at POS, increasing acquisition by 200% and conversion by 20%
Commercial Manager and Brand Ambassador
The Lufthansa Group, Austrian Airlines
07.2005 - 11.2012
Manager
- Marketing Communications and Product Marketing
Advertising and Direct Marketing Coordinator
Marketing Manager
Mid, Region
Education
Bachelor of Arts - International Studies and Spanish
School of International Service, American University
Washington, D.C.Skills
- Strategic Planning
- Product Management
- Team Leadership
- Budget Management
- Systems: Atlassian, Looker, Figma, SalesForce Sales Cloud, Office 365
Accomplishments
Awards: 2019 Loyalty360 Customer Feedback & Insights Award; Gold
Timeline
Director
Anheuser-Busch, LLC
12.2021 - 08.2023
Director
The Leading Hotels of the World, Ltd
08.2017 - 11.2020
Senior Manager
11.2012 - 08.2017
Commercial Manager and Brand Ambassador
The Lufthansa Group, Austrian Airlines
07.2005 - 11.2012
Manager
Advertising and Direct Marketing Coordinator
Marketing Manager
Mid, Region
Bachelor of Arts - International Studies and Spanish
School of International Service, American University
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