Summary
Overview
Work History
Education
Skills
Timeline
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Julie McCracken

West Chester,Ohio

Summary

Dedicated hospitality professional with a proven track record of achieving company objectives through consistent and efficient practices. Thrives in high-pressure environments and adapts quickly to new situations and challenges, ensuring optimal enhancement of the organizational brand.

Overview

15
15
years of professional experience

Work History

Sales and Events Manager

Morton's The Steakhouse
11.2024 - 04.2025
  • Increased holiday season revenue by $30,000.00 within the month after completing training.
  • Increased client satisfaction by delivering tailored events that met their unique objectives and preferences.
  • Ensured smooth event transition with thorough pre-event team meetings, and detailed day-of coordination efforts.
  • Established strong relationships with vendors, securing optimal pricing and service quality for events.
  • Utilized business journals, and internet resources to create new client relationships
  • Participated in sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Implemented CRM systems for effective tracking of leads, improving follow-up processes, and communication within the team.

Regional Catering Sales Manager

DiBella’s Subs
05.2020 - 11.2024
  • Achieved Year to Date Sales of 10% over projection/goal and 28% over last year
  • Developed and maintained relationships with clients to ensure repeat business, and referrals
  • Oversaw the catering objectives of 8 locations in my market by implementing effective sales strategies
  • Provided ongoing training with the Catering Coordinators in to improve performance in customer relationships, revenue, growth, and MSI applications
  • Communicated with store Management Teams on areas of focus for our sales efforts, upcoming business, and community events
  • Created customized catering proposals for potential clients
  • Attended industry and community events to promote our catering services
  • Increased event bookings by developing and implementing effective catering sales strategies.
  • Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
  • Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.

Private Dining Sales Manager

Eddie Merlot’s Prime Steaks and Seafood
10.2018 - 03.2020
  • Secured $1M + in private dining sales in 2018.
  • Developed and maintained a solid account base in both the corporate and social markets.
  • Prepared an annual sales and marketing plan, and delivered accurate monthly sales forecasts to the leadership team.
  • Created comprehensive proposals tailored to each client's specific needs, while highlighting the unique benefits of our restaurant.
  • Conducted site visits with prospective clients to showcase the private dining capabilities, and offerings.

Event Sales Manager

Topgolf
05.2016 - 10.2018
  • Secured $925,000.00 in private event sales revenue from the opening on 7/29/16.
  • Led my team and exceeded Topgolf’s benchmark in Spend per Visit each period since opening.
  • Ranked #1 in the company with Guest Satisfaction Survey scores.
  • Maintained open communication with my Operations Team to offer an unparalleled experience to all of our guests.
  • Strong outreach efforts to promote Topgolf for private events, and educate potential clients on the benefits of hosting an event at Topgolf in a new market.
  • Active participant in our local Convention and Visitor Bureaus and Chamber of Commerce networking events.
  • Worked closely with clients throughout the event planning process, providing frequent updates, and addressing any concerns to ensure a positive experience from start to finish.

Sales and Events Manager

Morton’s The Steakhouse
05.2010 - 05.2016
  • Exceeded private dining revenue budget and same store sales each year
  • Consistently ranked in the top 10 of 77 Morton’s restaurants in sales revenue
  • Continually cultivating new business, and maintaining existing accounts by creating positive working relationships and providing excellent customer service
  • Work closely with the GM to create marketing initiatives to drive sales, and strengthen Morton’s presence in the local community
  • Responsible for detailing all private dining events, and communicating the information to my team to ensure successful execution
  • Building strong partnerships with area hotels and the Convention and Visitors Bureau to promote Morton’s to convention and hotel guests
  • Training new Sales Managers on all aspects of Morton’s culture, Delphi, and the directives of the position
  • Active member of Cincinnati Downtown Restaurant Group-planning events to market Morton’s and downtown dining to Cincinnati businesses and residents

Education

Bachelor of Arts Degree - English Major, Business Administration Minor

Ohio University
Athens, Ohio

Skills

  • Extensive background in hospitality sales
  • Proven track record of meeting revenue targets
  • Strong team player with respected leadership and training skills
  • Skillful in developing and nurturing client relationships
  • Experienced in Salesforce and CRM tools
  • Effective organizational skills
  • Proactive self-starter
  • Effective verbal and written communication skills

Timeline

Sales and Events Manager

Morton's The Steakhouse
11.2024 - 04.2025

Regional Catering Sales Manager

DiBella’s Subs
05.2020 - 11.2024

Private Dining Sales Manager

Eddie Merlot’s Prime Steaks and Seafood
10.2018 - 03.2020

Event Sales Manager

Topgolf
05.2016 - 10.2018

Sales and Events Manager

Morton’s The Steakhouse
05.2010 - 05.2016

Bachelor of Arts Degree - English Major, Business Administration Minor

Ohio University

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Julie McCracken