Julie Mendes

On-Air Anchor (Sept 2014 to present):

• Deliver clear and concise news reports live on air.
• Adapt to breaking news situations while at the assignment desk, providing timely coverage and updates for viewers. Conduct live and taped interviews to obtain information.
• Write and record stories to be played on air the next day.

Web Producer (Sept 2014 to Sept 2016): Copy edited and wrote stories for the web in AP style format

• Slotted all stories and managed Wordpress website.
• Managed, wrote and scheduled social media posts for Twitter and Facebook.

Position eliminated in July 2024.

• Lead efforts on OTT (Over-The-Top) content and delivery. This is the ABC15 streaming app on website and on apps like Roku and Tubi.
• Lead live streaming efforts for ABC15. This included deciding which events, press conferences and more were streamed to the audience on the app, social media and website. Communicated with reporters, assignment desk and photographers.
• Managed ABC15 YouTube channel including creating thumbnail images in Canva, adding links and description/SEO, updating playlists and live streaming. Developed monthly reports on YouTube analytics
• Edited vertical videos in Final Cut Pro from reporters and uploaded to social media platforms. Wrote copy for social media posts.

Writer for the Chow Bella restaurant and food section

• Highlighted and interviewed chefs around Arizona for stories.
• Wrote monthly food events lists, gift ideas for foodies and holiday dining guides.
• Updated monthly restaurant guide and manually edited restaurant database.

Nationally syndicated daily TV show (Disney-ABC Home Entertainment and Television Distribution)

Television Producer (Feb 2019- May 2022):

• Found videos before they went viral and tracked down content creators to get permission to share videos. Additionally negotiated to license content.
• Prepared hosts daily on their stories, time coded videos and provided them with detailed notes. Watched daily show production and jumped in to help hosts if needed.

Digital Producer (August 2016- February 2019):

• Wrote and published web stories, headlines, descriptions, photo slideshows and sent out daily email newsletter.
• Promoted show and website content on social media pages. Wrote copy for Facebook and Twitter shares and edited and created YouTube uploads.

Freelance writer for local food blogger and social media star AZFoodie's website

• Spotlighted unique restaurants around Arizona and profiled chefs and restaurant owners.
• Compiled lists of where to eat on various holidays, restaurant deals, gift ideas for foodies and more.
• Put together travel and food guides for various cities including Sedona.

• Managed three of Avnet's brands- Oracle, Nutanix and SAP. Previously managed Brocade and Aruba for 9 months. Oversaw marketing funds in excess of $1 million.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Organized successful promotional events that attracted new customers and generated positive coverage for brands. Coordinated lead generation campaigns, email nurture campaigns, roadshows and conference sponsorship for brands and managed sales promotions.
• Devised content strategy to effectively engage target audiences. Maintained relationships with vendors, ensuring all marketing materials were produced and delivered on time and within budget.
• Created content, collateral, articles, emails, newsletters, fliers and invitations.

• Wrote and published feature articles, blogs and news blurbs multiple times per week on technology and SEO industry.
• Created and edited marketing materials including emails, articles, landing pages, investor letters, newsletters and press releases.
• Composed posts for social media and helped build corporate presence on Facebook, Google Plus, LinkedIn and Twitter.
• Improved and drove web traffic and fostered digital conversations with other key players in SEO/local search industry.
• Improved website traffic with the implementation of SEO best practices and keyword research.
• Wrote scripts and recorded voice overs for video tutorials.

• Researched creative topics to write for two weekly blogs on real estate team's three Wordpress websites. Contributed and wrote articles for monthly newsletter.
• Developed monthly content calendars outlining post topics and captions in advance for streamlined scheduling processes.
• Consultant for home video tours, including script creation and on-air hosting.

• Trained reporters to use website and write stories. Fully covered for web editor when not in the office.
• Copy edited and wrote stories for web in proper AP style format while editing audio for each story or show segment.
• Slotted all stories and managed multiple websites and six Facebook and Twitter accounts. Wrote and scheduled posts for every story and show.