Julie Messing-Paea
Washington
Summary
Accomplished Vice President of Communications with progressive industry background and decisive leadership style. Offers strategic planning abilities, superior internal and external communications management and a forward-thinking mindset. Ready for challenges and focused on meeting future marketing demands.
Overview
27
27
years of professional experience
Work History
Vice President of Reputation, Communications; Fractional CCO - Consultant
The Idea Brand; 62ABOVE
02.2014 - Current
- Created and managed numerous successful cross-platform communications campaigns.
- Strengthened team by recruiting high-quality candidates and leading positive culture.
- Connected with target consumers and highlighted brands via media relations, special events, exhibitions and national partnerships.
- Head of Public Relations and Social Media departments; served as owner of all internal and external relationships, providing integrated communications strategy for clients including Major League Baseball, Santa Monica Travel & Tourism, UFC, U.S. Ski & Snowboard, Caesars Entertainment , Tiffany & Co. and many more.
- Head of all Company initiatives, collaborating with C-level executives to create a yearly outreach plan for the its Founders and its Clients, including creative campaign pitches when appropriate, community outreach, trade features and special projects.
- Spearheaded strategic initiatives to enhance organizational performance and drive growth.
Media Lead/ Communications Consultant
KSL Capital Partners
01.2017 - 03.2022
- Supported investment deals by creating and preparing communications materials to secure financing of hospitality brands.
- Managed financial, political and media relationships/industry contacts for PR/IR initiatives.
- Directed development and communication of programs to maintain favorable public and stockholder perceptions of professional accomplishments, agenda, mergers, acquisitions and sales.
- Public Media Spokesperson on behalf of Company and its principals.
Director of Communications, Public Relations & Marketing
UBM/Advanstar/Informa
02.2011 - 02.2014
- Positioned brands to capture larger market share and increase penetration with creative communications approaches.
- Over-delivered results with decisive leadership of both traditional and digital campaigns.
- Responsible for creating, implementing, and measuring the success of comprehensive marketing, communications, and public relations programs of the largest producer of B2B and B2C events in the county.
- Managed the enhancement of multiple business units' image and position within the marketplace; and the facilitation of internal and external communications between all media, corporate communications and public relations activities, verticals include Powersports, Pop Culture Stan Lee/POW Entertainment Fashion, Licensing, and Life Sciences.
- Worked closely with city and state officials, political parties, unions, convention centers, CVB and government bodies to increase attendance at events.
Communications Consultant
Self-employed
01.2006 - 12.2010
- Clients included Radio Disney, Flynt Management Group, LA Mayor's Office of Special Events, LA Times Media Group, Donald Bull Productions, and FOX Sports.
- Responded to requests for information from media and designated appropriate spokespeople and information sources.
- Consult on development of marketing, distribution, branding, advertising, publicity, media relations and corporate communication functions of public and pre-IPO companies.
- Wrote effective talking points for media interviews and public speeches.
- Coordinated media communications across all platforms.
Director of Marketing
WCBS TV CBS Station Group
04.2004 - 12.2005
- Leveraged corporate resources to gain access to cross promotion opportunities.
- Implemented value presentation points to target, engage and acquire new audiences and gain market share.
- Developed and implemented communications strategies and special programs as related to station advertisers, community initiatives and special events, including the NCAA Final Four, U.S. Open, Masters, Super Bowl XXXVIII and more.
- Conceptualize local news programming, promotional campaigns, network premiere launches and tie-in opportunities in O&O markets and top 20 affiliate markets.
- Responsible for new business and incremental revenue streams.
Marketing Director
WBBM - TV CBS Station Group
01.2002 - 04.2004
- Built viewer interest with engaging presentations and programming.
- Developed company business via retail promotions and special projects.
- Developed local and regional community relations projects creating partnerships with station advertisers and raising promotion of station properties.
- Assisted in increasing station ratings by an average of 35% in most day parts and increased local sales and special projects' revenue by more than 25%.
Sales Promotion Director
FOX19 - TV Raycom Media
10.2000 - 02.2002
- Developed promotional & local marketing initiatives to include radio, print & outdoor campaigns. Launched additional news hour, political programming, local NCAA basketball games and current affairs programs.
- Expanded marketing team from 8 to 11 representatives.
- Produced scripts while maintaining continuity with director vision.
- Coordinated with camera crew and art directors to facilitate consistent creative execution.
- Edited and directed content from assembly to final cut.
Marketing Director
Cincinnati Magazine Emmis Communications
05.1998 - 09.2000
- Spearheaded successful, multifaceted marketing and comunications plans across multiple local media channels.
- Expanded distribution by nearly 50%. Assisted sales department by creating and executing events and promotions for print advertisers.
- Developed special advertising sections.
- Launched publicity campaigns for monthly cover stories; launched media tours, press junkets, broadcast and production activities in accordance with feature stories
Education
Bachelor of Arts - Communications
Saint Louis University
Skills
- Innovative communication strategies
- Long-term strategy development
- Leadership in operational efficiency
- Executive-level communication
- Community & public affairs
- Challenge assessment & resolution
- Strategic messaging development
- Crisis response messaging
- Brand image oversight
- Clear and concise writing ability
- Decision-making
Timeline
Media Lead/ Communications Consultant
KSL Capital Partners
01.2017 - 03.2022
Vice President of Reputation, Communications; Fractional CCO - Consultant
The Idea Brand; 62ABOVE
02.2014 - Current
Director of Communications, Public Relations & Marketing
UBM/Advanstar/Informa
02.2011 - 02.2014
Communications Consultant
Self-employed
01.2006 - 12.2010
Director of Marketing
WCBS TV CBS Station Group
04.2004 - 12.2005
Marketing Director
WBBM - TV CBS Station Group
01.2002 - 04.2004
Sales Promotion Director
FOX19 - TV Raycom Media
10.2000 - 02.2002
Marketing Director
Cincinnati Magazine Emmis Communications
05.1998 - 09.2000
Bachelor of Arts - Communications
Saint Louis University
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