Summary
Overview
Work History
Education
Skills
Certification
Timeline
background-images

Julie M. Imada

Colorado Springs,United States

Summary

Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Growth & Strategy Marketing & Communications Lead

Aleut Federal Mission & Technology Services Group
02.2023 - Current
  • Supporting the integration of critical enterprise business service technologies and developing related policies to include Jira/Confluence, MicroSoft CoPilot for Enterprises,
  • Drupal 10 content development for web,
  • Support employee learning and development internal communications efforts to include employee professional development courses and employee communications,
  • Executive communications
  • Development, execution, and assessment of strategic communications plans and campaigns, internal general service group communications, and communications engagement assessments
  • Manage the Aleut Federal Technology Services Group and the Aleut Federal Mission Services Group LinkedIn pages in partnership with senior communications team for Aleut Federal
  • SharePoint page development and content creation/management
  • Development of communications materials such as digital marketing content, newsletters, brochures, and other communications collateral via traditional or generative AI tools. Other duties include supporting other Aleut Federal and collaborating with parent company, Aleut Corporation projects as needed.


Growth & Strategy Marketing & Comms Lead

Aleut Federal
01.2024 - 01.2025
  • Executive communications
  • Development of strategic communications plans, campaigns and marketing content for critical internal and external audiences kin support of our business growth and strategy team
  • Managed the Aleut Federal Technology Services group and the Aleut Federal Mission Services Group LinkedIn pages in partnership with senior communications team for Aleut Federal
  • SharePoint page development and content creation/management, and development of communications materials such as digital marketing content, newsletters, brochures, and other communications collateral via traditional or generative AI tools

Strategic Communications

Aleut Federal Mission & Technology Services Group
10.2023 - 01.2024
  • Enhanced company messaging by developing and implementing strategic communications plans.
  • Enhanced brand visibility by developing and executing strategic communications plans.
  • Conducted thorough research to inform strategic communications plans tailored to specific target audiences.
  • Enhanced client relationships by providing strategic communications advice and crafting tailored messaging.
  • Conducted thorough market research to inform strategic communications planning and ensure alignment with target audiences'' needs and preferences.
  • Collaborated with stakeholders to develop actionable insights from complex datasets, driving informed strategic decisions.

Instructional Developer I

Aleut Federal Mission & Technology Services Group
02.2023 - 10.2023
  • Supported the US Space Force Aleut contract for the 319 Combat Training Squadron in the development of unclassified curriculum content.
  • Edited comprehensive course curriculum and student testing protocols.
  • Partnered with senior leadership to leverage communications background to develop and launch an internal communications newsletter for employees.
  • Partnered with senior leadership to assess communications and develop a communications strategy for internal and external audiences

Chief, Strategic Communications for CCLD & Editor, The Journal of Character & Leadership Development (JCLD) (formerly known as JCLI)

Aleut Federal Contractor in support of United States Air Force Academy (USAFA) Center for Character & Leadership Development (CCLD)
10.2013 - Current
  • Served as editor for the JCLD until June 2022 when it became an external non-government funded project.
  • Served as Chief of Strategic Communications until December 2022. Currently re-branded as Strategic Communications Support.
  • Supported CCLD leadership in execution of mission including support for multiple re-structuring efforts for both the CCLD’s organization & operations structures; strategic communications support for the US Air Force Academy & senior leadership; publication audit & production; and program support for the US Air Force Academy Endowment & donors supporting CCLD-specific programs including publications, special events in Polaris Hall, development of a strategic relationship management strategy and execution of said strategy, support for the daily operations and outreach efforts of CCLD and Polaris Hall.
  • Supported & coordinated strategic communications for the newly re-organized CCLD to include the Superintendent efforts and the Commandant’s efforts to include but not limited to authoring strategic communications plans & programming, representing USAFA HQ AC/CCLD communications efforts at base-wide Superintendent-directed working group meetings, and messaging development & dissemination to all internal & external audiences as appropriate utilizing traditional print & broadcast media, social media, and web (2017-2022) to include updating the CCLD pages via WordPress.
  • Assessed & managed printed & electronic publications records, processes, products within the CCLD with a primary focus on the Journal for Character & Leadership Development (JCLD), to include creation of new guidelines, a new tri-fold for the JCLD, a new Occasional papers series, and a new system for peer review in alignment with best practices to include a reviewer feedback form & a submissions tracking system modeled on the Air University publications system. (2014-2022)
  • Produced CCLD publications up to and including the re-launch of the JCLD (2014), editing submissions in accordance with newly established guidelines, implementing best practices for new peer review processes & board members; coordinating with multi-media contractors to produce print-ready content, videos, & art assets; oversee distribution of final products via digital databases, university library subscribers, & end users of products; oversee assignment of an International Standard Serial Number (ISSN) to the printed & electronic publications, and ensure a digital publication of JCLD for distribution via MailChimp, Scholastica, and other digital distribution methods. (2014-2022)
  • Managed new electronic, web-based peer review management system for JCLD which will assist CCLD in institutionalizing the JCLD process. (2014-2022)
  • Polaris Hall plans & programming support to include communications plans for the opening of the facility in 2016, internal audience messaging & building tours, authoring & coordination of building-specific messaging for USAFA Public Affairs, events support for the opening, and other duties as required.
  • Reported & implemented required processes, relevancy, cost, and mission impact for current print & electronic publications up to and including discontinuance recommendations; analysis of the old database & distribution model with recommendations to senior leadership on distribution & database management failings, needs, & future oversight; establishment of a production calendar; best practices identification & implementation; & budget requirements or limitations to include staffing USAFA funding requests for production costs.
  • Analyzed & made recommendations to the electronic publications processes & strategic communication use of electronic media to include assessing the web presence & making recommendations to changes in platform delivery, information management & content, and future service provisions in compliance with USAF regulations.
  • Social Media Strategic Communications (2016-2022) to include launch of social media communications, development of strategic plans and campaigns for CCLD programs via social media, management of feeds in alignment with organizational mission & strategic communications goals, gather, track & report impact metrics for specific social media campaigns, & train USAFA permanent party & cadets on use, co-management of CCLD social media feeds.
  • Research & maintenance of current communications technologies, tools, & strategies to include market research on current & emerging marketing, PR and communications trends, attendance of digital communications and networking events, & utilization of ROI analysis of CCLD communications tools, campaigns & efforts.
  • Creation and production of strategic videos that further support the mission of the Academy and specifically the CCLD in partnership with the HQ CM staff, Public Affairs, and communications production assets at USAFA.
  • Collaboration with CCLD senior leadership to address and develop key messaging needs for the newly re-organized CCLD to include ghost writing editorial pieces, creation of senior leader talking points, and collaborating with USAFA CM to ensure CCLD leadership is available and able to support key institutional communications.
  • Represented & assisted CCLD & the AF Academy in its re-branding efforts and work to integrate USAFA HQ/CM directed messaging and communications efforts.
  • Represented the CCLD leadership in the USAFA HQ Communication Sync meetings.
  • Authoring news stories pertaining to CCLD good news stories to include the new building, cadet development programs, CCLD-led outreach efforts to include the Cadet Service Leadership program.
  • National Character & Leadership Symposium Team Strategic Communications, Marketing, & PA lead (2015-2017). Support staff role only for coming years due to high priority strategic needs for CCLD. Coordinated the creation for the 2023 event program with the various teams providing content.
  • Trained facilitator for multiple CCLD programs for cadets including the Outdoor Leadership Complex.
  • Other duties as required up to and including assistance with CCLD-events, distinguished visitors, general duties.

Research Publicist

United States Air Force Academy (USAFA) USAFA Chief Scientist & Office of Research
10.2007 - 10.2013
  • Authored various research-related news stories and coordinate research-related stories with USAFA Public Affairs, US Air Force Public Affairs, AF news publications and regional media outlets. Tasks include but are not limited to authoring press releases, supporting and direct Public Affairs coordination of and to provide communications analysis data for AF-level campaigns such as Energy Action Month and DoD-level down to USAFA-level Science, Technology, Engineering, & Mathematics (STEM) outreach efforts.
  • Managed production of USAFA annual research report including but not limited to design and thematic development, art/ photo direction and selection, author copy, oversee editorial processes and direction, coordinate with private contractor graphics, print shop, and base photography, development of various product formats to include printed and electronic versions, ensure delivery to AF leadership, internal USAFA parties, and external outlets including research partners and media outlets.
  • Developed multiple USAFA Research communication products utilizing new technologies such as an interactive digital magazine and a monthly talk radio show highlighting research at the Academy.
  • Radio show producer for monthly talk radio show including coordination of guests and topics, promotion, and year-round scheduling.
  • Provided direct communications support for 18 USAFA Research Centers. Support efforts include media promotion for research center specific activities and research, development of center-specific communications products including photographic documentation, brochure development, video news production and documentation, and coordination of center-specific research success stories with Cooperative Research & Development partners.
  • Content management for USAFA Research website to include coordination of content with USAFA web managers for release to public servers, ensuring compliance with DoD, USAF and USAFA Public Affairs web regulations to include access under the Americans With Disabilities Act.
  • Directed Social Media Strategic Communications to include compliance with DoD and USAF regulations, direct strategic development & direction of USAFA Research & USAFA STEM Outreach feeds, maintain USAFA STEM Outreach feed and contribute to USAFA Research feed, development of social media strategic communications plan, and analysis of social media ROI and mission support justifications.
  • Developed new lines of communications products as needed to best capture the various research program goals such as assistance in the creation of a STEM trifold and strategic planning including but not limited to creation of center-specific marketing products & technology transfer specific products.
  • Supported of DoD/ USAF- level STEM Outreach efforts as Office of Research project manager for the USAFA Command contributions to the Secretary of Defense/National Defense Education Program and USAF-level STEM website to include coordinating with USAFA STEM Center director for the population of event, statistical, and financial data inputs and advising Air Force STEM Office of Community Outreach (AFSOCO) on application of social media to STEM outreach.
  • Supported of USAFA-level Science, Technology, Engineering, & Mathematics (STEM) regional outreach efforts including but not limited to marketing & media relations support, special events coordination, photo release processes, etc.
  • Coordinated video, photo & multimedia support for the documentation of appropriate research-related stories for both USAFA and AF use internally as well as externally.
  • Photojournalism as needed for stories.
  • Special events coordination/ assistance as needed including but not limited to transportation details, accommodations, travel arrangements, catering, media, etc.
  • Assisted in the development of non-AF, non-USAFA community relationships including but not limited to organizing events at USAFA for outside organizations, attendance of off-site events and meetings, and networking opportunities.
  • Assistance in daily operations of the DFER office including but not limited to requests for clearance for public release, managing the Chief Scientist’s calendar, etc. as needed.

Education

Political Science And Government

Metro State College (now Metropolitan State University of Denver)

Political Science And Government

Castleton State College
Castle, VT

Skills

  • Plans & Programs: Strategic & Crisis Communications

  • Strategic Relationship Management

  • Social Media, Digital Communications, & Cross Platform Content Creation

  • Project management and communications product development from conception to launch

  • Public & Media Relations to include press releases, media focused opportunities

  • Computer skills (Microsoft 365, Social Media, Basic Photoshop, MS Project, Canva, Generative AI, Content creator license for Drupal 10, Sharepoint)

  • Script writing, story boarding for internally produced video communications products

  • Assessment & ROI impact analysis of communications campaigns and content

  • Creative process management

Certification

  • Certified in Basic Word Press Level I and Level II, with entry level programming (2019)
  • Training Certification: Optimize and Extend CoPilot for Microsoft 365, MicroSoft - 2023

Timeline

Growth & Strategy Marketing & Comms Lead

Aleut Federal
01.2024 - 01.2025

Strategic Communications

Aleut Federal Mission & Technology Services Group
10.2023 - 01.2024

Growth & Strategy Marketing & Communications Lead

Aleut Federal Mission & Technology Services Group
02.2023 - Current

Instructional Developer I

Aleut Federal Mission & Technology Services Group
02.2023 - 10.2023

Chief, Strategic Communications for CCLD & Editor, The Journal of Character & Leadership Development (JCLD) (formerly known as JCLI)

Aleut Federal Contractor in support of United States Air Force Academy (USAFA) Center for Character & Leadership Development (CCLD)
10.2013 - Current

Research Publicist

United States Air Force Academy (USAFA) USAFA Chief Scientist & Office of Research
10.2007 - 10.2013

Political Science And Government

Metro State College (now Metropolitan State University of Denver)

Political Science And Government

Castleton State College

Similar Profiles

CREATE PROFILE
Julie M. Imada