Summary
Work History
Education
Skills
Timeline
Julie Minter

Julie Minter

Atlanta,Georgia

Summary

Creative and results-driven candidate with extensive knowledge of marketing strategies and branding, focusing on homebuilding and real estate. Passionate about driving brand awareness and product performance. Skilled at tracking industry trends and interpreting them to develop compelling messaging. Flexible team player who will do whatever is necessary to support the team and company objectives. Enjoys a fast-paced environment and works well under pressure and deadlines.

Work History

Real Estate Broker

PalmerHouse Properties
04.2014 - Current
  • Compare properties possessing similar features to determine competitive market prices.
  • Negotiate real estate contracts to navigate transactions between buyers and sellers.
  • Work closely with clients to facilitate appropriate loans, inspections, and credit reports.
  • Advised clients on mortgage and housing conditions to identify successful properties and promote customer satisfaction.
  • Conduct competitive market analysis to determine optimal pricing for properties.
  • Maintained connections with clients to encourage repeat business and referrals.
  • Marketed and sold property for clients by hosting open houses and advertising online and in print.
  • Negotiated, facilitated, and managed real estate transactions.
  • Communicated with clients to understand property needs and preferences.
  • Generated leads for residential properties through cold calls and referrals.
  • Performed home evaluations and developed competitive market analysis for individual homes.
  • Conducted comprehensive market analysis to identify opportunities for investors.

Principal / Consultant

JMM Communications
06.2002 - Current
  • Generated leads through networking, email and digital marketing.
  • Met with potential clients to determine needs, scope of engagement, and budgets from start-ups to established companies in real estate and a variety of industries.
  • Created brand identity including key art, color schematics, keywords and phrasing, and stylistic standards.
  • Collaborated with clients from concept through final delivery of product or service.
  • Worked with or employed designers, photographers, and videographers to create compelling marketing campaigns to drive leads and sales.
  • Researched and wrote white papers to inform and educate the industry on emerging trends and developments, to create publicity, and to establish the company as an industry leader and innovator.
  • Created pitch decks and materials to secure funding.

Marketing Director

Coldwell Banker Howard Perry And Walston
08.1998 - 06.2002
  • Directed and managed creative team to generate dynamic marketing content and communication tools for promotional campaigns for New Homes Division with 40 or more new home neighborhoods.
  • Created and produced company events, Realtor events, and award shows.
  • Devised marketing plans using digital strategies, print advertising, for New Homes Division and General Brokerage of over 1000 agents.
  • Created and managed yearly marketing budget.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions. (Expert copy-writing experience.)

Creative Director

John Wieland Homes & Neighborhoods
03.1995 - 08.1998
  • Developed high-impact creative content for company collateral from concept to completion.
  • Designed innovative creative strategies to raise brand awareness and engagement for the organization.
  • Developed strategic communication and marketing plans.
  • Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
  • Formulated and monitored budgets to manage expenses and control costs.
  • Collaborated with senior management to develop and implement marketing initiatives.
  • Led team of designers to create comprehensive corporate identity system.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Developed style guides to promote consistent branding across projects.
  • Directed photo shoots for print and digital media.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.

Education

BBA - Marketing

University of Georgia, Athens GA

Master of Arts - Screenwriting

Hollins University, Roanoke, VA

Skills

  • Marketing strategy
  • Branding
  • Budget creation and management
  • Creative development, including websites, digital and social media marketing, and sales collateral
  • Project management
  • Event production
  • Video production
  • Copywriting
  • Contract law and negotiations
  • Research
  • Transaction and vendor management
  • Home staging

Timeline

Real Estate Broker - PalmerHouse Properties
04.2014 - Current
Principal / Consultant - JMM Communications
06.2002 - Current
Marketing Director - Coldwell Banker Howard Perry And Walston
08.1998 - 06.2002
Creative Director - John Wieland Homes & Neighborhoods
03.1995 - 08.1998
University of Georgia - BBA, Marketing
Hollins University - Master of Arts, Screenwriting
Julie Minter