Julie Mulholland
Manhattan Beach,CA
Summary
Senior marketing professional with 15+ years of experience leading high-performing cross-functional teams and mentoring staff. Proven track record in entertainment, culture and brand partnerships. Founded Mulholland Drive Entertainment to leverage advances in technology and media consumption through brand integration, product placement and celebrity engagement. Exceptionally skilled in entertainment, digital media, production, celebrity talent collaboration, contract negotiation, brand identity & strategic planning. Known for fostering and retaining client relationships.
Overview
26
26
years of professional experience
Work History
Founder
Mulholland Drive Entertainment
Los Angeles
10.2003 - Current
- Sole proprietor of a privately held, full-service entertainment and lifestyle marketing consultancy, specializing in creating cultural relevance for brands through promotional partnerships, product placement and celebrity engagement.
SVP, Group Account Director, Heineken
Publicis Worldwide
New York
12.2001 - 10.2003
- Senior agency executive responsible for driving global advertising and partner relationships across all disciplines for Heineken Beer.
VP, Group Account Director, Heineken
Lowe & Partners
New York
04.1998 - 12.2001
- Played integral role in strategic development of Heineken's award winning 'It's all about the Beer' campaign, overseeing creative, production, media strategy and music licensing.
Education
Bachelor of Science, Marketing -
NYU Stern School of Business
New York, NYSkills
- Entrepreneurial Mindset
- Strategic Thinking
- Entertainment Marketing
- Creative Problem Solver
- Film and TV Partnerships
- Brand Integration & Content
- Product Placement
- Creative Leadership
- Promotional Partnerships
- Celebrity Talent Negotiation
- Partner Relationships
- Confidentiality
Accomplishments
- Advertising Age "Women to Watch"
- CANNES Lions: Heineken It's all about the Beer (2 Silver); US Open Ball Boys
- Clio: Heineken It's all about the Beer
- Effie's: Heineken It's all about the Beer; and Coca-Cola Red Hot Summer
- Webby: New Era Cap: Rivalry Campaign
Timeline
Founder
Mulholland Drive Entertainment
10.2003 - Current
SVP, Group Account Director, Heineken
Publicis Worldwide
12.2001 - 10.2003
VP, Group Account Director, Heineken
Lowe & Partners
04.1998 - 12.2001
Bachelor of Science, Marketing -
NYU Stern School of Business
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