Julie Nelson
Clinton,KY
Summary
Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
19
19
years of professional experience
Work History
General Manager
Furniture World Galleries
Paducah, KY
07.2017 - Current
- Established and maintained effective communication with staff members to ensure efficient operations.
- Identified and developed new markets for products or services.
- Developed and implemented sales strategies to increase market share.
- Developed and maintained job postings, recruitment strategies, and applicant tracking systems.
- Gathered data on competitors' pricing, products, and promotional activities.
- Analyzed customer feedback to identify areas of improvement in product offerings.
- Developed and implemented strategies to meet sales quotas.
- Reviewed purchase orders, contracts and invoices to ensure accuracy.
- Negotiated pricing and delivery terms with suppliers.
- Monitored inventory levels to ensure availability of products for customers.
- Assessed trends and inventory usage to provide maximum product coverage for different time frames.
- Reviewed work order demand from MRP to support company requirements.
- Provided personalized service to build relationships with customers.
- Resolved customer complaints promptly and efficiently.
- Participated in trade shows, conferences, and other marketing events.
- Assisted customers in selecting appropriate products or services for their needs.
- Collaborated with team members to develop effective sales plans.
- Performed regular follow-ups with clients to ensure satisfaction with purchases.
- Educated customers about products and services offered by the company.
- Utilized CRM software tools to track leads, manage accounts, and document conversations.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Represented company at local and trade association meetings to promote products.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
Salesperson
News Channel %
Nashville, TN
03.2015 - 06.2017
- Developed and implemented strategies to meet sales quotas.
- Analyzed customer feedback to identify areas of improvement in product offerings.
- Gathered data on competitors' pricing, products, and promotional activities.
- Organized and facilitated sales presentations to prospective clients.
- Developed, implemented and managed sales strategies to increase customer base.
- Conducted market research and analysis to identify potential customers.
- Developed marketing strategies and campaigns to increase brand awareness.
- Created content for various digital channels, including website, social media and email.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Organized promotional events such as conferences, trade shows and product launches.
- Provided technical support in setting up tracking systems for measuring ROI from campaigns.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Maximized outreach by implementing marketing strategies to grow customer base.
- Launched and managed targeted email marketing campaigns.
- Coordinated production of advertising materials by communicating with various vendors.
- Conferred with advertising managers to develop and implement marketing plans.
- Planned advertising campaigns for online, print and other mediums.
- Developed marketing strategies based on corporate objectives and market trends.
Sales Manager
The Tennesseean
Nashville , TN
01.2005 - 02.2015
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Developed and maintained job postings, recruitment strategies, and applicant tracking systems.
- Monitored recruitment trends and identified recruiting sources to meet hiring goals.
- Collaborated with other departments to understand their staffing needs and develop appropriate recruitment plans.
- Created campaigns for print, digital, radio, and television advertisements.
- Managed the budget for each campaign and monitored its performance.
- Negotiated media deals with vendors and suppliers.
- Supervised a team of junior advertising personnel.
- Analyzed market trends and research consumer preferences.
- Provided direction on design elements such as layout, color schemes.
- Implemented analytics tools to track the effectiveness of campaigns in real time.
- Worked closely with clients to develop effective ad copy that meets their needs.
- Researched competitors' activities in order to gain insights into their strategies.
- Monitored industry developments to stay abreast of new opportunities or threats.
- Liaised with external agencies to create high-impact ads across multiple platforms.
- Assisted in developing content for social media posts related to campaigns.
- Ensured compliance with all legal regulations regarding advertising materials.
- Maintained relationships with key stakeholders such as journalists, bloggers, influencers.
- Wrote strong advertising copy for use in email blasts, social media posts and online ads.
- Represented company at conferences, trade shows and customer locations, answering questions about corporate products and services.
Education
MBA - Business And Marketing
University of Phoenix
Tempe, AZ12-2009
Bachelor of Science - Accounting And Business Management
The University of Tennessee - Martin
Martin, TN12-2001
High School Diploma -
Hickiman County High
Clinton , Ky05-1999
Skills
- Advertising and Marketing
- Sales
- Contract Negotiations
- Vendor Sourcing
- Project Management
- Account Management
- Business Administration
- Operations Oversight
- Expense Control
- Business Development
- Staff Training and Development
- Salary Structure/Compensation Analysis
- Recruitment
- Performance Improvement
- Event Management and Promotion
- Staff Development
- Leader
- Sales Expertise
References
References available upon request.
Timeline
General Manager
Furniture World Galleries
07.2017 - Current
Salesperson
News Channel %
03.2015 - 06.2017
Sales Manager
The Tennesseean
01.2005 - 02.2015
MBA - Business And Marketing
University of Phoenix
Bachelor of Science - Accounting And Business Management
The University of Tennessee - Martin
High School Diploma -
Hickiman County High
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