Julie Nicola
Summary
Results-driven National Marketing/Data Manager with a proven track record in streamlining processes and enhancing data accuracy. Expert in Salesforce and B2B customer relationship management, fostering collaboration and driving revenue growth. Recognized for problem-solving abilities and attention to detail, leading initiatives that significantly improved operational efficiency.
Overview
34
34
years of professional experience
3
3
Certification
Work History
National Marketing Manager
CBIZ
06.2010 - 05.2025
- Streamlined marketing processes for efficiency and cost savings.
- Developed integrated marketing strategies with sales teams to boost lead generation and revenue.
- Optimized software functions through client collaboration.
- Trained teams on data handling best practices, enhancing productivity and integrity.
- Identified data requirements with cross-functional teams for proper system integration.
- Enhanced data accuracy via robust validation and quality control measures.
- Automated repetitive tasks, allowing staff to focus on value-added activities.
- Implemented reporting software (Salesforce) for effective dashboards and summaries.
Systems Specialist
New York Life Advanced Markets Network
09.1991 - 04.2006
- Developed documentation on system architecture and troubleshooting procedures.
- Resolved technical issues quickly, minimizing operation disruptions and maintaining service levels.
- Collaborated with teams to create customized solutions for business needs.
- Delivered training sessions to maximize system utilization and productivity gains.
- Prepared documentation on policies and procedures.
- Provided support for users experiencing technical difficulties, resolving issues efficiently while maintaining customer relations.
- Documented support processes in centralized systems, enabling user self-service.
Education
Business Management
University of Phoenix
Skills
- CRM/Salesforce Management
- Marketing Analytics
- Corporate Marketing background
- B2B Customer Relationship Management
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Critical thinking
- Self motivated
Accomplishments
- Achieved cleaner data through effectively developing a data load process unlike any other used with accuracy and efficiency.
- Achieved effective processes by introducing Validity/DamandTools for data loading tasks.
- Supervised summer intern staff members.
- Collaborated with IT team of 7 in the development of the company wide tool used to improve business effectiveness of sales, marketing, and customer support teams by ensuring data quality.
Certification
- PM - Project Manager Certification
- Salesforce Training
- Validity Training
Timeline
National Marketing Manager
CBIZ
06.2010 - 05.2025
Systems Specialist
New York Life Advanced Markets Network
09.1991 - 04.2006
Business Management
University of Phoenix
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